Professional Executive with more than 10 years of experience on Marketing Management, plan development and execution, market research and business intelligence, with a high sense of business, strategic thinking and highly motivated.I started my career on the Pharmaceutical Industry working at the Over-The-Counter (OTC) marketing team, analyzing data, putting up information for the decision-making and then moved to the Fast Moving Consumer Goods (FMCG) industry working on the world’s largest baking company. I became accountable for my first brand management, months before graduating of Business Management Bachelor and continued my career developing marketing plans, massive media campaigns, working on digital strategies and brand innovation. Then I moved to the Research Marketing area where I reinforced my strategic thinking and then returned to brand management.As part of my personal life I like to travel, learn new languages, do my daily routine of exercise and meditation, watch movies, eat new culinary dishes and participate in courses of coaching & human development.
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Hardware Marketing ManagerClip Nov 2021 - Jul 2024Mexico City, Mexico -
Marketing ManagerPepsico Sep 2019 - Sep 2021Mexico CitySugar Wafer, Assortments, Marshmallow & Chocolate cover biscuits marketing management. -
Brand ManagerPepsico Sep 2017 - Aug 2019Mexico City Area, MexicoChokis Brand Manager.
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Sr. Brand CoordinatorPepsico Jul 2016 - Aug 2017MexicoPapas Sabritas Sr. Brand Coordinator. -
Brand AssociateGrupo Bimbo Aug 2015 - Jun 2016Responsible for the strategic management of Marinela pastry brands (Submarinos, Tuinky, Twinkies, Dálmata & Chocotorro) and Marinela Promotions development and implementation.AchievementsLaunched Submarinos Moras and increased the average sales by +24%.Developed the Gana y Sonríe con Marinela promotion creating a new positioning within promotions, through a dynamic never before implemented. -
Brand AssociateGrupo Bimbo Sep 2014 - Aug 2015Brand business development, responsible for the brands strategies, communication and innovation for Barcel Master Brand & Potato portfolio (Chip’s, Papatinas & Ondas).AchievementsDevelopment and implementation of the Barcel promotion launched on 2014, achieving an increase on sales of +13% vs. the AVG sales.Established the new positioning statement for Barcel & Chip’s anchored on relevant and emotional consumer insights. -
Business Intelligence CoordinatorGrupo Bimbo Jun 2012 - Aug 2014Working at the Business Intelligence unit for Barcel & Ricolino, providing tools for decision-making and looking for new business opportunities based on research (U&A, CPT, Conjoint Analysis, AdHoc).AchievementsDeveloped the first Innovation Platform through consumer segmentation based on human motivations which helped us position the more than 10 priority brands of the company. -
Brand AssistantBoehringer Ingelheim Oct 2011 - May 2012Brand Assistant for the Natural Health Products Group (Multivitamins).AchievementsImplement the Pharmaton Protect launch on Mexico on time & schedule (TV, Radio, Digital & Internal Communication). -
Brand AssistantNovartis Consumer Health Jan 2011 - Oct 2011Capent brand management, Marketing Plan development and execution.AchievementsIncrease by +30% the sampling reach within the target segment based on ROI analysis.Achieve the brand budget & increase the Price Clubs sales by +60%. -
Marketing InternNovartis Mar 2010 - Dec 2010Collaborating in the Cough & Cold category.
Alan Vega Education Details
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Business Administration And Management, General -
Bachelor In Business Administration
Frequently Asked Questions about Alan Vega
What is Alan Vega's role at the current company?
Alan Vega's current role is Hardware Marketing Manager at Clip.
What schools did Alan Vega attend?
Alan Vega attended Harvard Business Publishing, Instituto Tecnológico Y De Estudios Superiores De Monterrey.
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