Where I’m learning to think big and go global. Here, we deliver world-class creativity with fully integrated online and offline solutions.Featured clients: Renault, Dacia, Garnier, Telefónica, Atresmedia, Visa, Ikea and Nivea.

This is my entrepreneurial side. My partners and I founded an alterations boutique in Madrid, offering two service lines in B2C and B2B. With over 20 years of expertise in the fashion industry and client service, we deliver exceptional service with the goal of providing all our clients with an unforgettable experience. Our mission is to make you feel great in your clothes by making them look perfect.

I made a fresh start at a creative studio specializing in marketing services, including ATL, BTL, design, digital, and anything else that requires a creative process.Featured clients: Pullmantur, LG Electronics, Martin Miller's Gin, SEUR, GAES, Ron Matusalem, Ramón Bilbao, Mar de Frades and CEAR.

Learned how's to be in the other side as a client at a top company with great brands.Digital marketing strategy: Brand awareness & performance for media channels. Working closely with ad servers and tools for display trade (Adform, Sizmek, Tripadvisor, BannerFlow and DoubleClick).Art direction: Create and implement bold visual guide for MHI Global Brands in marketing.Design execution: Creative production to serve all marketing assets (CRM, Social media, performance, HTML5 animation...)Featured brands: Gran Meliá, ME, Paradisus, Meliá Hotels & Resorts, Innside, TRYP, Sol, Circle, Meliá PRO and Meliá Rewards.

I learned to lead and brought inspiration to a great team. In order to consolidate our clients digital transformation I was in charge of the creative department to deliver great commercial strategies for spanish and international hotel chains.Featured clients: Meliá Hotels International, Princess Hotels, Vincci Hotels, Playasol Hotel, Dreamplace Hotels & Resorts/Havas Media among other representative hotel chains of the sector.Key Role:· Develop the strategy and concepts on brand content and marketing performance.· Help our clients to structure their digital marketing campaigns (Paid, Earned, Social and Owned channels).· Pitch ideas to clients and in-house team.· Lead art and creative direction to establish clear campaigns guides for the creative team.· Lead new business pitches from concept to execution.· Negotiate with clients to amend ideas in line with their wishes and explain what is and is not possible.· Keep clients abreast of progress and answer their questions about projects or translate ideas to the creative team.· Lead multiple projects from conception to completion in accordance with deadlines and liaison to coordinate account managers, front end team with the creative team.· Building a creative environment for the creative team to work in and overseeing ideas and projects.· Hire, develop and manage the creative team.· Ensure all the organisation’s or client’s visuals are consistent with the overall brand to pursue creativity excellence.· Improves quality results by studying, evaluating, and re-designing processes; recommending changes to art/design, copy writing and final artwork execution.· Revises marketing plan by analyzing campaign results and identifying expansion opportunities for new digital communication channels.· UX/UI web improvements (design, customer journey, research,etc.), working hand in hand with the development team.· Oversee photo or video shoots for digital platforms.· Select external suppliers when necessary.

More responsibility. I was In charge of several important hotels chains accounts to create a value proposition on each one of them, as well as generate brand building with the necessary boost in the evolution of its performance as brands. We develop web structures and global digital campaigns strategies in branding and performance for cross-platform.· Prepare documents to communicate ideas to clients including proposals, presentations, creative briefs and treatments.· Present design/creative work to clients during reviews and pitches often attending in-person meetings as a representative of the agency.Featured clients: Meliá Hotels International, Princess Hotels Group, Vincci Hotels, Playasol Hotel Group Ibiza, Grupo Gaviota among other hotel chains representing the sector.

I immersed myself more in the digital world. This was a marketing agency focus on the hospitality industry based in Madrid, offering business sales solutions through a booking engine direct channel. We take care of the On/Off communication and UX/UI from the web platforms of our clients, developing and implementing their corporate image, copywriting, dynamic display (HTML5), newsletters and generating specific content for social media (Graphic and Audiovisual). Featured clients: Meliá Hotels International, Princess Hotels, Vincci Hotels, Playasol Hotel Group.Agency Awards:* 2014: WebAward for outstanding achievement / Princess Hotels & Resorts. >> https://goo.gl/THuXf4* 2013: WebAward for outstanding achievement / Abba Hotels. >> https://goo.gl/pAErwM

I learned a lot here and I got the chance to work on what later was my first TV commercial. We also did here ATL, BTL, P.O.S, retail, brand activation and digital.* Event Decoration* Photo retouching* Creative design of posters, displays, magazines, coupons, brochures, photocalls, roll ups, etc* Final artwork* Product packaging* Web design* E-mail marketingFeatured clients: Heineken, Amstel, Buckler, Campofrio, Oreo, Milka, Philadelphia, Belvita, Royal, Eroski, Carrefour, Bon Preu, Tassimo, El Corte Ingles, Oscar Mayer, Instituto de Empresa (IE) and Kraft Foods Spain (Mondelez).

Freelance life for a while. I did design services for BBVA, Santander, Vodafone, Ericsson, Alcatel Lucent, Huawei and Nokia Siemens Networks.

My first time as an art director. I was In charge of the image and communication of a monthly newspaper/magazine in Madrid area.

My first opportunity as Graphic Designer. I did designs, motion graphics and video editing for McDonald's.

My first job in Spain. I worked at helpdesk service for Movistar employees in Spain and LATAM.