Alan Wanders Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

I work with founders & marketing leads at B2B SaaS businesses to develop high-impact messaging, then lead freelance teams to go-to-market with content & campaigns that build sales pipeline:Results include:→ Won 4X organic-sourced leads in 9 months for Europe’s 2nd fastest growing fintech, Uncapped, with Linkedin and by winning #1 positions for competitive terms including ‘ecommerce financing’→ Won millions of social impressions through biweekly experiments and won 17X monthly sign ups for Adobe-acquired ContentCal by building tools that outperform the competition in search→ Doubled revenue & grew pipeline 5X in a year for ecom agency Nest Commerce by repositioning the brand, sharing proprietary data, and success stories as part of a strong company narrative→ Grew pipeline 3X after repositioning and relaunching content workflow platform Lets Flo, with its effectiveness proved by a Linkedin ads campaign that achieved 80X ROI→ Launched pension provider Penfold for B2B market with new messaging and commercial content→ Turned around a 38% blog click decline into a 161% gain for meeting note tool Tactiq in 3 months→ Delivered new messaging for AI contract tool Della, acquired later that year by Wolters Kluwer→ Built positioning, messaging, site, and sales materials in 8 weeks for packaging platform Unpac→ Repositioned and relaunched Paypal-backed AI ecommerce platform Cloud.IQ→ Now hiring GTM team for global payment platform Jillion’s NA, European & SE Asian launches→ Wrote and published “Fast Forward: The Quickest Way to Grow Your SaaS with Content” on Amazon, which outlines my approach to growing software businesses with content marketing

London, United Kingdom

Worked between marketing, sales, and customer success to double MRR by attracting leads, converting them to clients, and delivering new features to build on existing clients' revenue. When the founder stepped away I ran the startup for six months until it was bought.

London, United Kingdom

Built messaging and PR campaigns for six London-based software clients. I wrote articles and secured coverage in Forbes, The Guardian and The Times, before joining Motivii full-time.

London, United Kingdom

Wrote press materials, executed PR campaigns, and won pitches for Silicon Valley unicorns including Dropbox, AppDynamics and Apigee. I secured spots for my copy in BBC, Inc, City AM, i, The Mirror. I also handled journo outreach & crisis comms in response to Dropbox’s historic 68m password breach.

London, United Kingdom

Carried out media relations campaigns & wrote press materials for clients working in cloud and internet security. Copy featured in The Times, Computer Weekly, Computing. Clients included: Claranet, Annodata, Promon, APMG