Drive the implementation of measures identified as part of the global corporate strategy by leading development of the Customer Experience (CX) Team to enable effective execution and delivery of great customer and employee experiences.Lead the Strategic Customer Network and the Net Promoter System (NPS) programs, and the staff associated with NPS, Strategic Customer Networks, Strategic Customer Outreach, Business Optimization and Digital Channel Marketing. Engage and inspire employees across BASF to put the customer at the center of each decision and action.

Create business unit synergy on behalf of a top strategic customer, with a focus on:Customer Intimacy: developing a format to achieve a better understanding of where BASF can bring value to the customer, while differentiating ourselves from the competition. Innovation: how to align BASF resources to help the customer bring innovation to their target markets more quickly through the deployment of BASF’s market and chemistry expertise.Service: identify and align key stakeholders within BASF to provide timely support, communication and response, allowing for a more strategic focus at the customer across functionsManage global core business development activities in coordination with a key customer to leverage the strength of BASF's total product portfolio and increase sales revenue in all worldwide regions.

Manage global core business development activities in coordination with a key customer to leverage the strength of BASF's total product portfolio and increase sales revenue in all worldwide regions.

Manage cross-Business Unit core business development activities in coordination with a key customer in North America to leverage the strength of BASF's total product portfolio and increase sales revenue.

Responsible for developing and guiding the company’s strategic marketing efforts at both the branch and corporate level and integrating the North American product portfolio, including product management, promotion, communication and strategy development while assuring attainment of key performance objectives within the business.Developed and launched corporate rebranding program resulting in full integration of multiple acquisitions and 24 locations across North America.Directed design and development of first North American product catalog in the signage and graphics industry.Implemented key supplier program which resulted in significant incremental marketing funding revenue and improved focus on premium products within the portfolio. Standardized marketing collaterals including development and management of website and regular e-blast promotions to 17,000 registered users across North America.

Direct the functions of the Commercial Signage & Digital Distribution sales and marketing departments and integrate them to achieve a unified approach. Strategic and financial responsibility for the business unit, including oversight, management and development of marketing plans, product promotions, sales compensation, market research and AOP, while assuring attainment of key performance objectives within the business.

Responsible for the marketing functions of the Commercial Signage Business, including product management, pricing, promotion, marketing strategy development and technical support. Analyzed market segments, integrated product portfolio, recommended pricing and distribution strategy development and managed key technical service function.