Alap Ghosh Email and Phone Number
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I am a digital-first strategy, product, sales and marketing practitioner with an entrepreneurial mindset and a strong cross platform technology background. I have 25 years of hands-on experience in building and scaling high-growth products and businesses in an international business environment. Having serviced customers and partners across the world, I have a proven management record in rapid business growth and transformation of technology organizations. I am a qualified trainer and a lecturer at IIM Bangalore.My understanding of businesses, sales and technology helps me deliver strong products and high-impact solutions. A wide network of direct associates and partner channels help me quickly penetrate new market segments, either geo-segmented or across verticals.Specialties: - Revenue, Sales Strategy, Product & Marketing Functions- OTT, VoD, Programmatic, Data and Mobile Domains - Advanced Data Analytics & Machine Learning Application - Market Research & Consumer Insights- Local, Regional and Global Digital Strategy- High Performance Marketing and Advertising for Digital First Businesses - Media Buying, Trading, Optimisation, Partnerships on advertiser and agency owned stacks, exchanges, direct publishers & premium marketplaces- Digital Asset Lifecycle - User Experience Design (Mobile Web, App, Desktop), Product Development, Strategy, Go-to-market and User Acquisition- Advertising on Display, Search, Social, Mobile and Video- Digital Learning and Development Executive Training
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Chief Executive Officer, IndiaAssembly GlobalMumbai, Mh, In
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Head - Data And Technology PartnershipsGoogle May 2021 - Aug 2024Mountain View, Ca, UsWith other teams in Google, I manage the digital marketing growth and transformation of - Google’s Top 150 clients by size- Key high potential SMB clients- Agencies, independent Technology Partners and GSIs- Martech product makers.My team and I consult clients on critical business and growth challenges, technology adoption and intervention, consumer strategy, privacy readiness and marketing outcomes.I work with agencies and technology partners on their own technology practice development and service commercialisation & transformation, helping them build teams and services for the future. I have co-authored the Cloud Martech proposition for GCP in India.I am a recognised One Google (Ads + Cloud) expert offering internal and client advisory across the region including CDPs, Build vs Buy narratives, 1PD activation strategy, Martech Use Case development among others. -
Managing Director - IndiaJellyfish Jan 2019 - May 2021London, Greater London, GbJellyfish is a certified, globally networked, Google Marketing Platform Partner providing consulting, access, management, training, implementation and consulting services across the entire breadth of marketing solutions. As a trusted Google partner and their only accredited trainer, we are at the cutting edge of digital advancements, both strategically and technologically. With 1200+ staff globally, 35 offices (and counting), $500m+ global media managed and 40%+ growth YoY, Jellyfish is the ideal partner for local Indian brands that have a global vision.Jellyfish is one of the few companies in the world that are certified to provide sales and support for all Google Marketing Platform (formerly DoubleClick products - DCM, DS and DBM). Of course, our team knows other marketing and analytics platforms and how they interact, interchange to drive the greatest performance. -
Visiting ProfessorIndian Institute Of Management Bangalore Jun 2016 - May 2021Bangalore, Karnataka, InEducator for digital marketing, emerging technologies, specifically programmatic advertising and digital maturity. -
PartnerSyntropic Systems Nov 2015 - Dec 2018Syntropic is an outcome focused, deep data analytics boutique consultancy that businesses partner with to solve complex consumer, market and business situations. My role at Syntropic is to provide digital strategy, deliver complex technology solutions, productize existing solutions and adapt their utility over different scales of data and industry purposes. Or clients are publishers and OTT / VoD broadcasters, AdTech companies and digital first brands.
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Chief Product OfficerMarketsandmarkets™ Aug 2018 - Nov 2018Pune, Maharashtra, InMarketsandMarkets is the world's largest revenue impact company, serving over 7500 customers, including 80% of the top 2000 companies in tracked industries. We help organizations plan & operationalize their future revenue mix decisions by identifying over 30,000 high-growth opportunities ranging from $1B to $500B. Our revenue impact methodology provides actionable & quantified insights on converged, granular, and networked market ecosystems that result from disruptive technologies and high-growth markets. -
Director - Network & PartnershipsMadhouse Aug 2013 - Nov 2015Shanghai, China, CnMadhouse is an end-to-end mobile marketing and advertising company. Madhouse designs mobile marketing strategy and works with a wide array of partners to design, produce and enable brand engagement with audience reach across a premium and performance publisher network. Madhouse India is a WPP company. For Madhouse, I manage large value sales, publishers & partnerships, sales strategy, product, technology and operations.- Product and Business development and strategy to support brand and developer needs and business growth- Manage and Grow Mobile Performance as a market through media and product strategy - Create brand outreach opportunities through technology partnerships- Consult brand managers, developers, publishers and telecom operators on mobile strategy and implementation - Manage delivery of mobile app and advertising capabilities- Development of data centric mobile advertising capabilities- Manage publisher, creative, product and campaign delivery teams -
Director - StrategyKomli Mobile - Komli Media Jan 2012 - Jul 2013Komli Mobile is a leading performance based mobile advertising network that enables highly targeted and rich mobile advertising, driving advertiser goals in alignment with publisher ambitions.- Managing the sales and business strategy functions for Komli Mobile- Planning and enabling a portion of an 8 figure mobile revenue goal through collaboration with internal and external partners- Create revenue opportunities by building and introducing new mobile media products like location based advertising, low-cost rich media, mobile RTB and mobile programmatic buying- Manage key strategic relationships and tactical initiatives in combination to grow mobile as a key revenue contributor- Guiding the product roadmap for mobile and mobile aligned systems
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Head Of SalesMobango Feb 2011 - Nov 2011Mobango is the world's largest cross platform social app store for free mobile applications, games and user generated content. With 6 million + user and over 1 million application downloads per day, it is the preferred destination for developers looking at quick penetration and adoption for free, free-to-try, ad-funded and pay-for-premium content. Ping me to know how PPD will work for you.- Implemented a full circle Lead Generation & Qualification, CRM and Campaign Support framework - Successfully created a footprint in the UK, Western Europe and North Africa - Authored the global sales strategy for the app store product, accountable for P&L management, sales rollouts, global marketing and product marketing
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Vp - Strategy & Business DevelopmentDomainadvertising (Media.Net) Jul 2009 - Jul 2010- SME Business Creation and Management- Global Advertising Syndication - Account Planning & Management - Talent Development - Group Level Corporate Strategy - Media Product & Service Research
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Vp - Products & Business DevelopmentActivemedia Technology Nov 2006 - Jun 2009GbAgency Relationship Development, New Account Creation & Key Account Development, Product and Solution Pre-sales, Sales and Business Development, Vendor Engagement and Management- Design & roll-out of national scale, operator grade MVAS products & solutionsConceptualization, design, project management and implementation of a Mobile Ad Serving Platform (ActiveAdMAX) - Constructing and heading a Managed Services & Infrastructure practices- ROI Management for VAS- Vendor Engagement, Initiation and Support Consumption for VAS- Technology participation in churn management on VAS and new VAS product launches -
Sr. Project ManagerEnpocket India Nov 2005 - Oct 2006Us- Pre-sales and Sales enablement of the Enpocket Marketing Engine (EME5)- Delivery and maintenance of the EME5- Pre-sales with leading local and international operators- Managing full cycle implementations, training and support- Creating and managing Campaigns for WAP advertising and SMS/MMS based Mobile Marketing and Converging onto Online Digital Campaigns -
Product DirectorCynapse Nov 2003 - Nov 2005Bringing aboard relationships with vendors and key accounts in the enterprise instant messaging and enterprise content and knowledge management spaces globally.
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Technology Delivery ManagerChronosphere Nov 2001 - Nov 2003- Responsible for project management, life cycle implementations, pre-sales for technology implementation and imparted training to the team members.- Led and guided teams of 25 media & content professionals and managed US-based finance and media customers.
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Project LeaderEofficeplanet Nov 1999 - Jun 2001In- Conceptualized and built EOP 2.0, a local network based ordering application capable of running standalone and as a secure firewall protected LAN application - Conceptualized and built EOP’s Catalogue Management System, Supply Chain Systems, EOP 3.0- Led a team of 18 developers, 2 database analysts
Alap Ghosh Skills
Alap Ghosh Education Details
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University Of MumbaiMathematics -
Jamnabai Narsee School
Frequently Asked Questions about Alap Ghosh
What company does Alap Ghosh work for?
Alap Ghosh works for Assembly Global
What is Alap Ghosh's role at the current company?
Alap Ghosh's current role is Chief Executive Officer, India.
What is Alap Ghosh's email address?
Alap Ghosh's email address is al****@****systems
What is Alap Ghosh's direct phone number?
Alap Ghosh's direct phone number is +9198206*****
What schools did Alap Ghosh attend?
Alap Ghosh attended University Of Mumbai, Jamnabai Narsee School.
What are some of Alap Ghosh's interests?
Alap Ghosh has interest in Android Applications, Mobile Marketing, Web Design, Ad Networks And Ad Services, Education, Android (Os), Android Development, Science And Technology, Movies, Mobile Applications.
What skills is Alap Ghosh known for?
Alap Ghosh has skills like Digital Marketing, Product Management, Mobile Marketing, Strategy, Business Development, Online Advertising, Mobile Advertising, Mobile Applications, Marketing Strategy, Business Strategy, Crm, New Business Development.
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