• Lead creative audits to foster innovation and ensure a cohesive brand voice across the company.• Conceptualize and develop campaign visions, incorporating original graphics, copy, and various marketing materials.• Create detailed creative briefs with clear direction, timelines, and deliverables, guiding the creative process effectively.• Delegate design projects to the team and oversee storyboard development to ensure alignment with the creative vision.• Obtain team consensus on final layouts, encouraging constructive feedback to refine and improve designs.• Oversee the presentation of final concepts and coordinate production efforts for cross-organizational use.• Leverage skills in animation and video editing to enhance visual content and storytelling.• Design innovative social media campaigns in collaboration with the marketing team to boost brand awareness.• Lead UX and UI design initiatives, strategically planning and executing to deliver customer-centric experiences.• Deliver exceptional user experiences by deeply understanding user needs, content, and context, continuously refining designs based on feedback and best practices.• Apply Lean and Agile methodologies to streamline and enhance design processes, driving efficiency and effectiveness.

• Create and design graphic assets including icons, illustrations, and patterns—used across websites, blogs, infographics, eBooks, whitepapers, and landing pages.• Conduct research and brainstorming sessions to generate innovative design ideas for content and marketing initiatives.• Review and provide constructive feedback on design work submitted by Junior Designers, ensuring continuous improvement and adherence to quality standards.• Maintain brand integrity by ensuring all design outputs align with established brand guidelines.• Collaborate closely with product and marketing teams o fully understand and meet project and campaign requirements.• Assist management in the recruitment process, contributing to the selection and onboarding of new design talent.• Develop and manage a comprehensive design style guide to ensure consistent understanding and application of brand guidelines across the team.• Stay informed on the latest trends and advancements in the design industry to continuously elevate the quality and relevance of design outputs.

• Defined the design style guide and ensured all products followed the guidelines• Effectively managed multiple design projects from concept to completion• Communicate with the agency as needed• When required, liaise with Procurement and External vendor for quality checks and timely delivery• Ability to supervise external vendors on any branding execution and implementation

• Ensure final graphics and layouts are visually appealing and on-brand• Develop concepts, graphics and layouts for product illustrations, company logos and websites• Study design briefs and determine requirements• Create and design various materials for print and digital collateral, such as designs for social media, stationery, media, and other purposes• Present ideas and rough drafts for feedback• Liaising and build multiple relationships with external vendors for printing and publishing• Responsible for correctly sourcing all imagery and being aware of copyright laws and legislation/using particular images and secondary sources in the kingdom of Saudi Arabia• Ensure projects are completed with high quality and on schedule• Review and evaluate all agency work to ensure compliance with the brand guidelines

• Led a team of seven graphic designers, guiding them to deliver high-quality work.• Kept up-to-date with the latest design innovations to incorporate fresh ideas and techniques.• Prioritized and managed multiple projects, ensuring adherence to design specifications and budget constraints.• Oversaw all art projects from inception to completion, maintaining creative and quality standards.• Established the company's creative direction and developed brand guidelines to ensure consistency.• Reviewed and approved all work produced by the art department to uphold brand and quality standards.• Performed image retouching and manipulation, ensuring visuals meet the desired aesthetic and technical requirements.