Adrian Larkin Email & Phone Number

Ireland

Galway, Ie

Galway, Ie

→ Identify, oversee and manage new business development opportunities.→ Leading strategic objectives of the School and College-related to new initiatives, internationalisation, admissions, event management and planning.→ Developing and leading new global opportunities and innovation with respect to external stakeholders, in conjunction with existing Marketing and School/College support functions.→ Leading innovation in applied analytics and digital transformation in global contexts.→ Leading innovation in taught programme management.→ Monitoring and researching the external international and internal environments as they relate to the activities of the School/College and present relevant reports/data.→ Leading innovation in process management and streamlining to continuously improve School and College processes, procedures and standards based on benchmarking against international best practice and industry methodologies.→ Completing analysis, design, implementation, monitoring and evaluation of key projects to deliver School- and College-level strategic and operational plans.→ Support the design and implementation of promotional strategies for academic vacancies.→ Work closely with course teams on strategic course developments, and participate in internal meetings and working groups.→ Liaising with the College Office, Schools and central university offices to meet service-level needs.→ Acting as business innovation lead to various committees and boards as required.→ Complete any other tasks as may be assigned by the Head of School or Dean of College,

Galway, Ie

Galway, Ie

→ Developing and implementing a comprehensive marketing and recruitment plan for domestic and international markets.→ Managing student inquiry, application, and conversion activity, and marketing campaigns to ensure recruitment targets and strategic objectives are met.→ Promoting college offerings during School Visits, Open Days, Information Evenings, Live Q&A Sessions, Education Fairs, Awards Ceremonies, Summer Schools and Career Events to various stakeholders including prospective students (domestic and international), counsellors and international agents.→ Project management of key student marketing/recruitment events both on and off campus with a focus on event management and event marketing. → Representing the School to outside bodies as appropriate, initiating and maintaining strategic relationships with same and advising colleagues on appropriate collaborative projects. (Business School POC in Deloitte – NUI Galway Partnership)→ Reporting on postgraduate trends in applications, offers and acceptances, course structures, new course feasibility, industry reports, competitor offerings, Google Analytics, student satisfaction and evaluation projects.→ Developing online and offline promotional collaterals including prospectuses, data visualisation graphics, flyers etc.→ Developing social marketing opportunities for the School, including paid social advertisement campaigns.→ Co-ordination of the School’s PR function, including liaising with the University’s Press Office and external PR/media agency.→ Maintain oversight of School’s website, including being responsible for its design and development as well as day-to-day updates and maintenance. → Design and implementation of SEO, Email & Video marketing strategies.→ Identification and implementation of new marketing initiatives.→ Implementing best marketing practice across the School.→ Committee: International Development Committee (Dec 2017 - Present).

→ Proactively sought creative ways of raising our profile in our key markets to generate revenue and strengthen our brand position.→ Implementation of PPC campaigns.→ Direct email and phone marketing campaigns.→ Updated web site with product updates and new product introductions, as well as any other relevant news.→ Analysed and reported on sales and market data and provided relevant management information.→ Managed design and production of marketing materials, including leaflets, posters, brochures, monthly newsletters, website updates and all social media content.→ Completion of market research to identify industry trends. Analysed and reported on market activity, customers, competitors and product lines.→ Event planning and management.→ Secured sponsorship for various initiatives.→ Sourced PR opportunities and wrote Press Releases.→ Maintained client and prospect databases.

Dublin, Dublin, Ie

→ Previously completed the role from December 2014 - January 2015.→ Responsibility for the Sales and Organisation of Vouchers over the Christmas period.→ Upheld communication coverage with customers through Online and Telephone resources.→ Management of Voucher Sales and Payments.→ Billing of Vouchers.

Dublin, Dublin, Ie

Marketing:→ Management and focus on Social Media Channels.→ Distribution of Promotional Materials.→ Market Research.→ Competitor Research and Analysis.→ Database Management and Direct Mail Campaigns.→ Preparation of Meetings Imagined Digital Content.Sales:→ Preparation of contracts for Events and Room Nights.→ Building Business Blocks, contact profiles and account in Opera and Updating activities as required.→ Participation in Sales Blitz and In-House Events.→ Maintaining a stock of Conference and General Hotel Brochure Packs Events:→ Assisting Managers in Event Planning and Management.→ Communication of Event Details with Operational Departments.→ Event Billing.→ Developing Banquet Event Orders.→ Preparation of Printed Materials for Events.→ Marriott Rewards: Enrolling Clients and Awarding Points based on their Events.Voucher Sales Administrator (December 2014 - January 2015):→ Responsibility for the Sales and Organisation of Vouchers over the Christmas period.→ Acted as a Sales Contact for Customers wishing to purchase Vouchers.→ Upheld communication coverage with customers through Online and Telephone resources.→ Management of Voucher Sales and Payments.→ Billing of Vouchers.

→ Responsible for organising entertainment events.→ Responsible for event promotions.→ Served Customers in a swift and orderly fashion.→ Ensured Excellent Levels of customer service.→ Promoted Special Offers.→ Monitored and Replenished Stock levels.→ Ensured cleanliness of bar & surrounding areas.

The Curragh, Co Kildare, Ie

Galway, Ie

→ Discussed with alumni their experiences of their time at the University and take note of any feedback that they gave,→ Sourced finance via donations from Alumni for various areas of the University including medical research, arts facilities and sporting facilities.→ Ensured that communication methods between the University and the Alumni were being upheld.

Galway, Ie

→ Discussed with alumni their experiences of their time at the University and take note of any feedback that they gave,→ Sourced Finance for various areas of the University including medical research.→ Ensured that communication methods between the University and the Alumni are being upheld.

Education record

Msc (Marketing Practice) 1St Class Honours

Bachelor Of Commerce (Global Experience) 1St Class Honours

Global Experience, 1St Class Honours