→ Identify, oversee and manage new business development opportunities.→ Leading strategic objectives of the School and College-related to new initiatives, internationalisation, admissions, event management and planning.→ Developing and leading new global opportunities and innovation with respect to external stakeholders, in conjunction with existing Marketing and School/College support functions.→ Leading innovation in applied analytics and digital transformation in global contexts.→ Leading innovation in taught programme management.→ Monitoring and researching the external international and internal environments as they relate to the activities of the School/College and present relevant reports/data.→ Leading innovation in process management and streamlining to continuously improve School and College processes, procedures and standards based on benchmarking against international best practice and industry methodologies.→ Completing analysis, design, implementation, monitoring and evaluation of key projects to deliver School- and College-level strategic and operational plans.→ Support the design and implementation of promotional strategies for academic vacancies.→ Work closely with course teams on strategic course developments, and participate in internal meetings and working groups.→ Liaising with the College Office, Schools and central university offices to meet service-level needs.→ Acting as business innovation lead to various committees and boards as required.→ Complete any other tasks as may be assigned by the Head of School or Dean of College,

→ Developing and implementing a comprehensive marketing and recruitment plan for domestic and international markets.→ Managing student inquiry, application, and conversion activity, and marketing campaigns to ensure recruitment targets and strategic objectives are met.→ Promoting college offerings during School Visits, Open Days, Information Evenings, Live Q&A Sessions, Education Fairs, Awards Ceremonies, Summer Schools and Career Events to various stakeholders including prospective students (domestic and international), counsellors and international agents.→ Project management of key student marketing/recruitment events both on and off campus with a focus on event management and event marketing. → Representing the School to outside bodies as appropriate, initiating and maintaining strategic relationships with same and advising colleagues on appropriate collaborative projects. (Business School POC in Deloitte – NUI Galway Partnership)→ Reporting on postgraduate trends in applications, offers and acceptances, course structures, new course feasibility, industry reports, competitor offerings, Google Analytics, student satisfaction and evaluation projects.→ Developing online and offline promotional collaterals including prospectuses, data visualisation graphics, flyers etc.→ Developing social marketing opportunities for the School, including paid social advertisement campaigns.→ Co-ordination of the School’s PR function, including liaising with the University’s Press Office and external PR/media agency.→ Maintain oversight of School’s website, including being responsible for its design and development as well as day-to-day updates and maintenance. → Design and implementation of SEO, Email & Video marketing strategies.→ Identification and implementation of new marketing initiatives.→ Implementing best marketing practice across the School.→ Committee: International Development Committee (Dec 2017 - Present).

→ Proactively sought creative ways of raising our profile in our key markets to generate revenue and strengthen our brand position.→ Implementation of PPC campaigns.→ Direct email and phone marketing campaigns.→ Updated web site with product updates and new product introductions, as well as any other relevant news.→ Analysed and reported on sales and market data and provided relevant management information.→ Managed design and production of marketing materials, including leaflets, posters, brochures, monthly newsletters, website updates and all social media content.→ Completion of market research to identify industry trends. Analysed and reported on market activity, customers, competitors and product lines.→ Event planning and management.→ Secured sponsorship for various initiatives.→ Sourced PR opportunities and wrote Press Releases.→ Maintained client and prospect databases.

→ Previously completed the role from December 2014 - January 2015.→ Responsibility for the Sales and Organisation of Vouchers over the Christmas period.→ Upheld communication coverage with customers through Online and Telephone resources.→ Management of Voucher Sales and Payments.→ Billing of Vouchers.

Marketing:→ Management and focus on Social Media Channels.→ Distribution of Promotional Materials.→ Market Research.→ Competitor Research and Analysis.→ Database Management and Direct Mail Campaigns.→ Preparation of Meetings Imagined Digital Content.Sales:→ Preparation of contracts for Events and Room Nights.→ Building Business Blocks, contact profiles and account in Opera and Updating activities as required.→ Participation in Sales Blitz and In-House Events.→ Maintaining a stock of Conference and General Hotel Brochure Packs Events:→ Assisting Managers in Event Planning and Management.→ Communication of Event Details with Operational Departments.→ Event Billing.→ Developing Banquet Event Orders.→ Preparation of Printed Materials for Events.→ Marriott Rewards: Enrolling Clients and Awarding Points based on their Events.Voucher Sales Administrator (December 2014 - January 2015):→ Responsibility for the Sales and Organisation of Vouchers over the Christmas period.→ Acted as a Sales Contact for Customers wishing to purchase Vouchers.→ Upheld communication coverage with customers through Online and Telephone resources.→ Management of Voucher Sales and Payments.→ Billing of Vouchers.

→ Responsible for organising entertainment events.→ Responsible for event promotions.→ Served Customers in a swift and orderly fashion.→ Ensured Excellent Levels of customer service.→ Promoted Special Offers.→ Monitored and Replenished Stock levels.→ Ensured cleanliness of bar & surrounding areas.

→ Discussed with alumni their experiences of their time at the University and take note of any feedback that they gave,→ Sourced finance via donations from Alumni for various areas of the University including medical research, arts facilities and sporting facilities.→ Ensured that communication methods between the University and the Alumni were being upheld.

→ Discussed with alumni their experiences of their time at the University and take note of any feedback that they gave,→ Sourced Finance for various areas of the University including medical research.→ Ensured that communication methods between the University and the Alumni are being upheld.