Aimee Larson, Mba Email & Phone Number

Aliso Viejo, Ca

Aliso Viejo, Ca

• Conceptualizes, develops, implements and evaluates major market and customer research. • Uses data to evaluate organizational effectiveness.• Analysis multiple data sources, and communicates observations and recommendations. • Helps in developing business plans.• Works collaboratively with all areas of the Association.• Analyzes both quantitative and qualitative research.• Writes and communicates professional research-based presentations.

Costa Mesa, California

Focus on primary research for the business, including customer satisfaction data analysis for the various lines of business within AAA. • Produce weekly reports for the travel division using Access • Produce weekly reports for the Insurance Claims division using Access and Excel (pivot tables, vlookups, and other functions) • Assist in developing customer satisfaction and consumer insight surveys- for web, mail, and mobile. • Analyze results of survey data rolling in. • Create reports and PowerPoint presentations for upper management based on data (including charts, graphs, and concise text) • Worked closely with research vendors during research processes.

• Develop, manage and analyze regular brand tracking / consumer insight studies for multiple brands within the organization. Present findings and make recommendations to executives and key decision makers. • Organize, facilitate and present focus group findings across the organization for actionable changes to enhance our products and increase customer satisfaction. • Segment markets and customers using established segmentation systems to target the right audiences with the appropriate products and marketing. Net Promoter Score usage, including segmenting customer NPS. • Manage website reporting and analysis for multiple websites across the organization. Provide actionable insight specific to content within each site based on monthly trends, technology types, seasonality and other factors. • Analyze current distribution models and sales by geography, segment, and customer type by using both primary and secondary data.• Develop focus group scripts; moderate focus groups; and report findings.

2002 to 2004Analyze consumer affairs trends and reports for senior management to determine issues and needs for Nestle brands. Turn numbers into written reports to understand quality issues and consumer trends, • Work with marketing on new products to determine the department needs based on sales locations, product specifications, consumer selling points, and past product consumer perception/questions. • Work with other departments on various special projects in conjunction with consumer affairs, including: Corporate Communications, Marketing, Quality Control, Process Improvement, and Web Development. • Determine department staffing needs, department hours of operation, and new product impact on Consumer Affairs department.

B.A., Political Science - International

Activities and Societies: Gamma Phi Beta, Model United Nations, Associated Students, Order of Omega, Columns newspaper staff writer

Mba, Organizational Development & Strategy

Activities and Societies: Center for Management and Organizational Development, Strategic Management, MBA Alumni Association founder.