Brand and Go-To-Market (GTM) strategy owner for one of Amazon’s biggest ever launches: Amazon Go. Group owner for all Acquisition, Engagement, GTM, Brand, and Consumer Insights programs. - Brand, name, and positioning owner for Amazon Go, managing approvals up through CEO- Beta and customer launch strategy owner; drove one of Amazon's largest ever media cycles- Media and marketing content owner, including Amazon Go launch video (13.5MM YouTube)- Store expansion marketing manager: 13 launches to date across four geos (CHI, NYC, SEA, SFO)- Defined and implemented all acquisition, engagement, and promotional test-and-learn strategies- Designed, built, and managed Marketing org, including operating plan, forecast, and budget- Created cross-functional Customer Insights program and learning agenda- Developed RFM cohorts, proximity conversion models, sentiment reports, and focus groups- Created and developed best-selling first-party branded product lines

Head of acquisition for Prime Video, creating scalable programs and technologies delivering awareness and conversion for subscription and on-demand video services. - Strategic owner for SEM, affiliate marketing, display advertising, direct mail, and O&O channels- Delivered >$MM reduction in Paid Search spend, while exceeding Prime acquisition goal- Delivered 30% improvement in affiliate Prime member acquisition costs (>$MM saving)- Drove innovation programs including dynamic re-targeting, rebate, and sponsor partnerships

Launch, acquisition, and promotions manager for all Amazon digital products including Kindle, Fire, and Echo product lines. Delivered >20 NA and INTL launches and promoted twice in three years. - Owned and created core value proposition and messaging, managing reviews up through CEO- ‘Jeff Letter’ ghost writer for Devices org and multiple Amazon business teams- Owned Devices O&O ad strategy and performance, delivering up to 9.2x average CTRs- Achieved highest possible performance rating, and Amazon CX Bar Raiser status

Managed team of >12 FTE responsible for Consumer Electronics marketing. Owned campaign performance for all digital channels, plus detail page quality, and vendor co-op programs.- Achieved 35% growth in category sales vs -30% decline in market segment (2008-9)- Improving 3P vendor content submission quality 117% (52% vs 24% pass rate)- Created Amazon’s first product content guidelines, and category’s first automated - Managed UK/EU product launches for strategic vendors including Apple, Cannon, and Sony

- Owned CPA programs for white label sites including Yahoo! Dating, Shopping, Cars, and Jobs- Owned SEO programs, acquisition and engagement marketing, and content development- Developed web portals for youth properties, including K-Zone (Australia’s #1 tween magazine)

- Launched and edited Disney’s The Incredibles magazine. Beat circulation and engagement goals.- Wrote licensed Pixar and Disney comics including Toy Story, The Incredibles, and Finding Nemo- Created PR, advertorial, and editorial content for Cartoon Network, Fox, Marvel UK, and others

- Improved Y/Y coverage and media value for CN, Adult Swim, and Toonami while reducing budget- Managed PR launches for new channels in UK and DE, and original IP, including Ben 10 - Wrote national press releases, original content, on-air scripts, and youth media content

- Wrote, commissioned, and edited features, reviews and more for Radio Times and youth - Gained BBC sub-editor certification, managed freelancers, met Harry Potter, drew lots of mazes