Pattrn is a user experience design consultancy. They help their clients build valuable digital products, services and software through a human-centred design practice. Our process connects business with insights, technology and innovative design. Our methodology helps businesses deeply understand the needs of their customers and users in order to execute market leading product experiences. Our approach is lean and iterative; we create products rapidly to learn and improve as soon as possible. We believe in thinking big, starting small and learning fast.We partner with fast-moving businesses from startups to global organisations and provide end-to-end product development from concept to release. Pattrn is based in London and provides services to clients globally.

As a Director in the London studio, I led the Client Service / Product Management function and worked on projects across Europe and in the US. Our engagements, across a broad range of industry sectors, helped businesses practice experience design and put insight at the heart of their products in order to build more holistic, customer-centric services. Highlights include: — Defining a class leading service experience for a new UK mobile network. — Rebuilding the entire publishing ecosystem for a European tabloid newspaper.— Prototyping the next generation UI for the world’s leading chemistry research platform. — Concepting new customer touchpoints for a global fast food chain. — Developing the digital product roadmap and strategy for the UK’s most successful cosmetics retailer. — Redefining the academic publishing process for a global scientific publishing organisation. — Established a studio-wide process and toolkit to improve the management and delivery of projects.

A key senior management member and owner of the agency’s leading global clients, Pernod Ricard and McLaren F1. BUSINESS DIRECTOR (Oct 2013 - May 2015)Established an award winning, multidisciplinary team to lead the delivery of a wide spectrum of digital activity including product and service innovation, platform development, experience design, campaign creation and content production. Built a pipeline of organic new business delivering 30% YoY growth and created commercial stability of profitable growth and recoverability across the portfolio. SENIOR DIGITAL ACCOUNT DIRECTOR (Nov 2010 - Oct 2013) Responsible for the strategy, research, UX, design and development of the McLaren digital ecosystem, including the core F1 platform. Managed constant releases and platform evolution as a way of improving the product and experience. — McLaren Formula 1 :: Platform UX, design and development.— McLaren Group :: Global brand website design and development. — Ballantine's Scotch Whisky :: Global digital and innovation partner. — G.H.Mumm Champagne :: Innovation and new product development.— Royal Salute Whisky :: DotCom platform partner.— Pernod Ricard Travel Retail :: e-commerce service partner.

Delivered award winning work throughout Dare’s years of prolific growth and built a foundation of experience in client service and digital program management. ACCOUNT DIRECTOR (Oct 2009 - Nov 2010)SENIOR DIGITAL PRODUCER (Nov 2007 - Oct 2009) DIGITAL PRODUCER (May 2006 - Nov 2007) Responsible for the creative and commercial success of the largest and most complex digital initiatives for the consumer and sponsorship activities of Vodafone over a three year period. Delivered a significant program of UX, design and website development for Standard Life to build direct to consumer services and deliver their new brand experience across their entire digital ecosystem. The UK platform evolution involved a complete overhaul of the digital design language, website architecture, facilities and tools that were available to customers. Clients include: Vodafone Global & SponsorshipVodafone UKStandard Life

After gaining a solid foundation in the strategic and creative functions of direct marketing, I migrated into the digital team at LIDA taking on responsibility as a project manager - a hybrid role combined with client service. This allowed me to gain important and invaluable experience in both disciplines. A platform of learning was established in the areas of concept development, IA/UX, visual design and the creative and technical development process. Key highlights include: — Mandarin Oriental :: Development of the global hotel group website. — MINI :: Design, build and maintenance of the MINI UK and MINI Owners website. — British Airways :: Pan-Euro campaigns. Complex interactive experience, advertising and CRM. — Qantas Airlines :: Integrated global online advertising campaign. — Handpicked Hotels :: Brand identity, e-commerce, eCRM, print collateral. Clients include: MINI // British Airways // Mandarin Oriental // KPMG // Qantas // Travelex // Wanadoo

At age 19, gained successfully entry onto the work experience programme at M&C Saatchi. This quickly converted into full time employment within LIDA (the agency DM/Digital arm). My career in digital began.