I’m an MBA-level qualified marketeer with diverse experience working for global brand houses: Diageo and Coca-Cola, leading marketing agencies and start-ups. My strengths lie in brand development, setting marketing strategy and campaign delivery that deliver revenue growth and category share.I’m commercially astute: having run my own business, helping start-up brands reduce burn rates by 45% and grown client budgets up to £3.7M, the largest in the agency. I’ve developed and launched local brands and global products from scratch and won pitches for clients such as Samsung. And to do this I’ve recruited and lead brilliant new teams and between us our projects have won industry awards.My category experience is broad, covering drinks, energy, electronics, tobacco, entertainment, CBD, and recently a SaaS property business. I can get a lot done quickly with limited resources: from diagnosing new categories and consumers, presenting strategy and influencing at the senior level through to execution by motivating teams and partners to create campaigns that deliver growth.Category Experience:Start-Ups: Senzer Pharmaceuticals / TALEnergy: ShellElectronics: Sennheiser, SamsungDrinks: Captain Morgan, Smirnoff, Coca-Cola, Tobacco: Dunhill, Pall MallEntertainment: Paramount, Universal, Expertise:Start-up, regional, global brand and product marketing | Brand strategy, positioning, identity & architecture | Brand revitalization and turnaround | Impactful and culture driven creative | Go-To-Market (GTM) strategy | DTC Ecommerce / retail | Process and efficiency improvements | Integrated digitally-led marketing plans | Consumer segmentation & insights development | Innovation & new product development | Agency management | Global-regional operating models | Leadership and mentoring