Alastair Patrick Email & Phone Number

London, England, Gb

London, England, Gb

Defining marketing strategy and setting up the marketing capabilities to capitalise on and secure position in the high growth sector of Logistics 'Big Boxes' in the UK.

London, Gb

Helping the brilliant Nissan United team create strategy for the Ariya and ePOWER launches in the UK and help land the shift to the branded house architecture.

A start-up SaaS business that achieved six-figure seed funding to fully develop its suite of B2B Facility Management software products.Key achievements:- Reduced burn rate by 42% through team restructuring, delivering new product demonstration strategy, and retraining sales staff and agents.- Redefined the target business accounts, set a new ABM strategy to refocused the sales team with new demo workflows: all monthly demo targets exceeded within the first month.- Re-positioned product as an enabler for stakeholders to hit sustainability targets, resulting in a five-fold increase in demand generated through Linkedin.- Reset the pricing model stabilising and securing future revenue. - Ran design sprints with the software team driving a user first mindset and restructuring the products around one interface, enabling easier cross-selling of products to new and existing customers.

Creation of a new consumer brand and go-to-market strategy around an entirely new proprietary inhaler technology in the CBD categoryKey achievements:- Shifted businesses product orientation to consumer centric through consumer testing along with data analysis to define our target audience, positioning, and brand codes.- Created the Zenstiq brand: managing partner agencies to deliver branding, packaging, digital and social content captured in brand guidelines.- Set the SKU and pricing strategy using behavioural marketing tactics to increase basket spend- Delivered a DTC eCommerce platform inc. payment gateway and 3rd party supply chain to deliver in under 48hrs- Identified and negotiated with influencers, PR partners and developed a 6-month social content plan

Sydney, Nsw, Au

Working with two small businesses developing their brand and go to market strategies

New York, Ny, Us

Key achievements:- Delivered the BTL campaign for the Sennheisers True Wireless earphones across physical and digital retail- Created Sennheisers’ first global shopper toolkit driving efficiencies and setting best practice- Established strong client relationships with the brand and trade teams: awarded 5* for client service- Delivered Shell’s first global car wash campaign from concept through to authoring the toolkit

London, Gb

Key achievements:- Creation and delivery Europe wide new on and off trade promo campaigns- Created the first global partnership campaign between Reserve Brands and Fever-Tree- Drove best practice digital path to purchase helping exceed benchmark conversion rates

New York, Ny, Us

Global brand agency management of third largest tobacco brand by value Dunhill (£5.3bn) with an annual budget of £3.7MKey achievements:- Led a three year global revitalisation project achieving +5% yr on yr growth across top 3 markets- Drove strategic and creative delivery from a team of 14- Regular presenter to BAT brand directors and board

London, England, Gb

London, England, Gb

Atlanta, Ga, Us

London, London, Gb

London, England, Gb

Mini Mba Management

Mini Mba, Brand Management

Mini Mba, Marketing

Ba Hons, Film

Education record