A. Latha Email & Phone Number

Awards Received:*Received best paper award for the Conference paper titled “A study on Assessing the factors influencing cognitive engagement with reference to learners” presented at the National seminar on Emerging Paradigms in Management Research – Gaining the edge conducted by Sri Ramakrishna Engineering College [2016] *Honored with “Best External Interface Researcher” for the academic year 2016-2017 & Best outstanding performer(2015) by KCT Public Speaking: [2013 – 2022] *Delivered a session on leadership skill for women organized as a part of IEEE Women empowerment program by ECE dept, Sri Krishna College of Engineering and Technology (2022)*Facilitated a session on Digital Marketing - Breakthrough the Barriers" in the series of capacity building program organized by TNAU for Agriprenurs [2021] *Served as a resource person to facilitate a session on Regression in a two Workshop on Management research tools and techniques organised by KCT business school for the faculty fraternity (2021)*Served as a resource person to facilitate a session on CO – PO Mapping with the faculty team of GRG Institute of Management (2020)*Served as a resource person to facilitate session on Marketing Strategies for the employees of ABT parcel services [2019] *Served as a resource person for facilitating one-day workshop on Marketing Analytics organised by GRD Academy of Management [2019] *Delivered a session on branding handloom products for global market for samathur weavers organised by KCT institution [2019] *Served as a resource person for conducting training on applications of Marketing research for ASP ‘s at Postal Training centre, Madurai. [2017] *Served as a resource person in a two days’ certification course on “Marketing Analytics” organized for research scholars and faculty members. [2016] *Served as a resource person for the sales executives of Aries Agro Ltd, in a Management Development Program Organized by KCT Business School. [2015]

Coimbatore

Teaching

Avinashi

Teaching

Coimbatore

Teaching

Coimbatore

Handling Customer Complaints

Coimbatore

Marketing of Agri Products

Doctor Of Philosophy (Ph.D.), Marketing

completed my doctorate program and awarded with a doctorate degree recently (2019) by Bharathiar University. Exploring challenges.

Master Of Business Administration (M.B.A.), Marketing

Master Of Philosophy (M.Phil.), Marketing

Completed M.Phil under the Distance mode at Bharathiar University .Marketing is my Major Domain of specialization. "A comparative study.