Andrew Lawson Email & Phone Number

United States

Carlsbad, California

• Own the product creation process of the global footwear line from brief to commercialization to go to market strategies
• Work closely with merchandising teams in global regions to grow the business
• Develop, present, and implement global business strategy
• Initiate new product strategies that help grow the brand for PUMA even beyond the golf business unit
• Develop and present all product roadmaps and launch strategies to global merchandising teams
• Team lead for market information on the latest trends, technologies, customer needs, and the sell-in and sell-through reporting.

Carlsbad, California

• Lead footwear team through the product creation process from brief to commercialization
• Present go to market strategies to global merchandise teams at key milestone meetings
• Provide quarterly market updates to team from global business sell-in and sell-through reports

Carlsbad, California

• Support team through the product creation process
• Provide team with monthly trend report that included apparel, footwear, and accessories
• Manage wear test program, organizing and coordinating the distribution of wear test samples and comprehensive data collection for footwear and other hard goods

• RCC (Regional Creation Center) Footwear Product Line
• Assist the RCC (Regional Creation Center) Footwear Team by allocating volume to distribution for the coming season’s products
• Run and maintain weekly tracking report for all RCC regions that keeps track of product status for all Spring and Summer 2016 articles, Make sure that all product timelines a are up to date and on schedule and update.
• Responsible for updating internal system with latest changes to product line, such as costs, prices and materials to help development and design teams remain current
• Responsible for creating color updates for key styles for upcoming Spring/Summer 2016 seasons, Development role, keeping PLM, development, and the far east factories up to date on product status, forecasting, cost, and.

• Personally fit running shoes by evaluating individuals biomechanics, injury limitations, running goals and then selecting the best shoe (Technical training provided by major manufacture footwear representatives and.
• Assisted customers selecting apparel, accessories, electronics, and running nutrition based on their needs and goals
• Responsible for inventory management of both footwear and apparel

Boston

• Assisting the Running, Training, and Fitness Footwear Team by allocating volume to distribution for the up coming season’s products
• Compiled a weekly trend report for running team on the running footwear industry metrics: including satisfaction, color blocking and technology trends
• Responsible for updating internal system with latest internal changes to product line, such as costs, prices and materials to help development and design teams remain current
• Responsible for updating footwear brief presentation information and photos for Autumn 2015 Season
• Responsible for creating all tech sheets for Spring 2016 for Versatile and Vis. Tech. Running footwear
• Create a market trends presentation that included new shoes on the market, color trends, material trends, and consumer markets, that was presented to the entire footwear team

Boston, Mass

• Responsible for developing and delivering briefing on changes to one of Puma’s largest volume shoe for upcoming Season
• Updating all elements of one of largest selling SKUs (including inspiration, BOM, materials, costs, design) also created second SKU from same fundamental design
• Assisting the Running, Training, and Fitness Footwear Team by allocating volume to distribution for the up coming season’s products
• Compiled a weekly trend report for running team on the running footwear industry metrics: including satisfaction, color blocking and technology trends
• Responsible for updating internal system with latest internal changes to product line, such as costs, prices and materials to help development and design teams remain current
• Responsible for updating distribution channel catalogue information and photos for Spring 2014 Season

Natick, MA

Bachelor Science, Sports Managment

Diploma