Andrew Lawson Email & Phone Number

Denver, Co, Us

United States

Carlsbad, California

• Own the product creation process of the global footwear line from brief to commercialization to go to market strategies • Work closely with merchandising teams in global regions to grow the business • Develop, present, and implement global business strategy • Initiate new product strategies that help grow the brand for PUMA even beyond the golf business unit • Develop and present all product roadmaps and launch strategies to global merchandising teams • Team lead for market information on the latest trends, technologies, customer needs, and the sell-in and sell-through reporting.

Carlsbad, California

• Lead footwear team through the product creation process from brief to commercialization• Present go to market strategies to global merchandise teams at key milestone meetings• Provide quarterly market updates to team from global business sell-in and sell-through reports

Carlsbad, California

• Support team through the product creation process• Provide team with monthly trend report that included apparel, footwear, and accessories • Manage wear test program, organizing and coordinating the distribution of wear test samples and comprehensive data collection for footwear and other hard goods

• RCC (Regional Creation Center) Footwear Product Line • Assist the RCC (Regional Creation Center) Footwear Team by allocating volume to distribution for the coming season’s products • Run and maintain weekly tracking report for all RCC regions that keeps track of product status for all Spring and Summer 2016 articles, Make sure that all product timelines a are up to date and on schedule and update team on product status • Responsible for updating internal system with latest changes to product line, such as costs, prices and materials to help development and design teams remain current • Responsible for creating color updates for key styles for upcoming Spring/Summer 2016 seasons, Development role, keeping PLM, development, and the far east factories up to date on product status, forecasting, cost, and deadlines

• Personally fit running shoes by evaluating individuals biomechanics, injury limitations, running goals and then selecting the best shoe (Technical training provided by major manufacture footwear representatives and extensive training provided by Marathon Sports)• Assisted customers selecting apparel, accessories, electronics, and running nutrition based on their needs and goals• Responsible for inventory management of both footwear and apparel

Boston

• Assisting the Running, Training, and Fitness Footwear Team by allocating volume to distribution for the up coming season’s products• Compiled a weekly trend report for running team on the running footwear industry metrics: including satisfaction, color blocking and technology trends• Responsible for updating internal system with latest internal changes to product line, such as costs, prices and materials to help development and design teams remain current• Responsible for updating footwear brief presentation information and photos for Autumn 2015 Season• Responsible for creating all tech sheets for Spring 2016 for Versatile and Vis. Tech. Running footwear• Create a market trends presentation that included new shoes on the market, color trends, material trends, and consumer markets, that was presented to the entire footwear team

Boston, Mass

• Responsible for developing and delivering briefing on changes to one of Puma’s largest volume shoe for upcoming Season• Updating all elements of one of largest selling SKUs (including inspiration, BOM, materials, costs, design) also created second SKU from same fundamental design• Assisting the Running, Training, and Fitness Footwear Team by allocating volume to distribution for the up coming season’s products• Compiled a weekly trend report for running team on the running footwear industry metrics: including satisfaction, color blocking and technology trends• Responsible for updating internal system with latest internal changes to product line, such as costs, prices and materials to help development and design teams remain current• Responsible for updating distribution channel catalogue information and photos for Spring 2014 Season

Natick, Ma

Bachelor Science, Sports Managment

Diploma