Aside from having my own personal styling business my passion has always been fashion. I originally came from a retail management and visual merchandising background where I was primarily responsible for the styling of some of the woman's brands that are part of the Just Group. My role was to ensure that all product was displayed and marketed correctly and I was also involved in many store openings, from the shop fitting process to the general store layout and then the final result and sign off. Day to day saw me training store teams to ensure a high standard of merchandising across the brands that I was working with, which often included coming up with different strategies to ensure that these standards were being met.Within this role I learnt a huge amount about brand awareness, time management, creativity and managing teams. My dedication and loyalty saw me in this role at a head office level for 5 years.I then went on to land an event management contract for the NZ Beauty Expo in 2012. During which I was involved in co-ordinating their awards dinner and managing six fashion and makeup stage shows throughout the weekend. This was a great experience and I loved the fast pace and the attention to detail that was needed to ensure a successful weekend for the industry.Since then I have gone on to be an Account manager for Creative NZ Ltd. My role is to build trusting relationships with clients and offer support to the salon and spa professional. I look after the Auckland region and pride myself on my dedication to my clients and their business needs.This role allows me to work autonomously and I feel I am great at doing so.Alongside this I have also started a small business- A-style which covers personal shopping, wardrobe assessments and styling. With A-style I work with clients to build their own brand- ie., themselves and help to ensure that they have a fully equipped wardrobe with clothing that makes them feel stylish and confident every day.
A-Style - Personal Styling
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FounderA-Style - Personal Styling Jan 2013 - PresentAuckland, New ZealandWardrobe assessments, personal stylist/Image consultant.My overall aim is to help people look good and feel great and to teach them tips and tricks on how to enhance their own personal style.
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Account ManagerCreative Nz Ltd 2013 - PresentAuckland, New ZealandThis is an Account manager role within the salon, spa and beauty industry. I am responsible for generating new business and maintaining relationships with our existing clients to ensure that I can help them with their business needs in the best way possible.
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Event Co-OrdinaterNz Beauty Expo 2012 - 2013Auckland, New ZealandI had a contract role where I co-ordinated the NZ Beauty Awards Dinner, including all aspects such as MC, sponsorship, food and alcohol, entertainment, theme design, AV, and the general smooth running of the evening.I was also responsible for co-ordinating six catwalk stage shows for the NZ Beauty Expo which takes place every two years. This included liaising with all show managers leading up to the event and ensuring everything ran smoothly over the two day period. Shows included, international makeup artists, hairstylists, body art, and designers.
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Visual MerchandiserThe Just Group 2007 - 2012Auckland, New ZealandThis role included the execution of briefs, implementation of windows including use of props and imagery, mannequin and outfit styling, training and motivation of store teams, fixture and full store moves, facilitation and execution of store refits and new store openings, liaison with shop fitters regarding new store plans, tracking of sales results to monitor visual impact, devising strategies to increase slower selling departments, sourcing of props and presentations to our store teams at conferences.
Alayna Robins Skills
Alayna Robins Education Details
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Fashion/Apparel Design
Frequently Asked Questions about Alayna Robins
What company does Alayna Robins work for?
Alayna Robins works for A-Style - Personal Styling
What is Alayna Robins's role at the current company?
Alayna Robins's current role is Personal Stylist & Account Manager.
What schools did Alayna Robins attend?
Alayna Robins attended Auckland University Of Technology.
What are some of Alayna Robins's interests?
Alayna Robins has interest in Blogging, Sales And Marketing, Styling, Yoga, Event Management, Fashion And Design.
What skills is Alayna Robins known for?
Alayna Robins has skills like Sales, Management, Merchandising, Event Management, Styling, Marketing, Advertising, Marketing Strategy, Social Media, Social Media Marketing, Customer Service, Fashion.
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