Laynie Held Helman

Laynie Held Helman Email and Phone Number

Executive Director @ THE HELD FOUNDATION
Los Angeles, CA, US
Laynie Held Helman's Location
Los Angeles Metropolitan Area, United States, United States
Laynie Held Helman's Contact Details

Laynie Held Helman work email

Laynie Held Helman personal email

n/a
About Laynie Held Helman

Strategic problem-solver with a passion for helping people and telling stories. Throughout my journey across agencies, start-ups and big tech, I've found that each role has something in common: finding ways to truly understand what people want and building tools/products that solve challenges we--both as individuals and groups-- face on a day to day basis.This passion has come to life in multiple ways:--> As a strategy consultant guiding F500 brands like McDonalds and Mercedes to create unique digital experiences that drive community--> As the head of marketing, building On/Go, the top rated COVID test that is more than a test but an ethos focused on being together and getting back to doing what we love--> As a product marketing manager at TikTok, in the heart of the creator economy, helping to build and share products that focus on creativity, joy, community and helping creators build a life doing something they loveWhen I’m not working, you can find me curled up with a good book and a strong coffee or instagramming pictures of my Labradoodle. Please feel free to reach out to me if you want to connect.

Laynie Held Helman's Current Company Details
THE HELD FOUNDATION

The Held Foundation

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Executive Director
Los Angeles, CA, US
Laynie Held Helman Work Experience Details
  • The Held Foundation
    Executive Director
    The Held Foundation
    Los Angeles, Ca, Us
    View
  • Tiktok
    Global Product Marketing Manager, Tiktok Creator Marketplace
    Tiktok Nov 2022 - Present
    Los Angeles, California, Us
    Connecting brands & creators across the globe on TikTok Creator Marketplace 🚀- Lead GTM and product launches that empower brands to better work with creators as a key part of their marketing strategy to drive ROI/business outcomes.- Influence product roadmap with inbound and outbound research (customer, competitor, market)- Drive adoption and growth of key product areas (Pay, Collaboration, Reporting, Anchors) across verticals and regions
    View
  • Intrivo
    Senior Director Of Marketing & Product Marketing
    Intrivo Apr 2021 - Nov 2022
    Miami, Florida, Us
    Bringing at-home COVID testing to the masses, so people can get back to doing what they love. ❤️Details:In the midst of the current COVID-19 pandemic, we’ve been focused on helping companies reopen the economy, and individuals rediscover and reconnect through the use of FDA-authorized COVID-19 rapid tests, paired with intuitive tech. We call it On/Go, powered by Intrivo. As one of the first 10 employees, I've touched all parts of the business-- from operations, to strategy & growth, to sales, to customer service and marketing/branding. We're focused on creating game-changing, delightful and easy to use solutions to help people throughout one of the toughest periods in our history. Check us out www.letsongo.com
    View
  • Intrivo
    Director Of Marketing
    Intrivo Nov 2020 - Apr 2021
    Miami, Florida, Us
    View
  • Publicis Sapient
    Senior Associate, Strategy & Consulting
    Publicis Sapient Apr 2019 - Dec 2020
    Boston, Massachusetts, Us
    Crafting strategies to help Fortune 500 brands build multi-channel digital customer experiences 👩‍💻Accomplishments include:- Led executive level client-facing workshops to prioritize initiatives, craft strategy and build enterprise roadmaps- Identified and prioritized digital/technological opportunities through stakeholder interviews, industry and competitive analyses, whitespace assessments and customer journey frameworks- Integrated customer, industry, and competitive research to construct user stories that drive the creation of prioritized product and project roadmaps- Managed / mentored 3 junior strategy associates - Created and led client trainings on agile tools & processes to help increase global adoption - Partnered closely with senior-level clients to define business transformation initiatives- Created process flows & business context diagrams to articulate current/future state opportunities- Prioritized digital/technological opportunities through stakeholder interviews, industry and competitive analyses, and customer journey frameworksIndustry experience includes Fortune 500 companies in:- CPG- Automotive- Energy- Retail- Construction Industries/Industrial Services
    View
  • Publicis Sapient
    Associate, Strategy & Consulting
    Publicis Sapient Oct 2017 - Mar 2019
    Boston, Massachusetts, Us
    View
  • Publicis Sapient
    Junior Associate, Strategy & Consulting
    Publicis Sapient Aug 2016 - Oct 2017
    Boston, Massachusetts, Us
    View
  • Grenzebach Glier And Associates
    Marketing Strategist
    Grenzebach Glier And Associates Jun 2014 - Aug 2014
    Chicago, Illinois, Us
    •Designed system to best aggregate and publicly display fundraising milestones of 300 clients•Developed application and corresponding marketing plan for wealth screening product (500+ potential prospects)
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  • Taproot Foundation
    Development Fellow
    Taproot Foundation Mar 2014 - Jun 2014
    San Francisco, California, Us
    •Created customizable, prioritized database on Salesforce of 700 key prospective funders
    View

Laynie Held Helman Skills

Marketing Social Media Fundraising Research Nonprofits Teamwork Editing Data Analysis Public Relations Microsoft Excel Spanish Digital Strategy Photoshop Marketing Communications Competitive Analysis Marketing Analytics Market Research Databases Atlassian Change Management Strategic Roadmaps Business Strategy Product Roadmap Strategy Gap Analysis Workshop Development Presentations

Laynie Held Helman Education Details

  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Master Of Science In Management Studies (Msms)
  • Northwestern University
    Northwestern University
    Integrated Marketing Communications
  • Windward School
    Windward School

Frequently Asked Questions about Laynie Held Helman

What company does Laynie Held Helman work for?

Laynie Held Helman works for The Held Foundation

What is Laynie Held Helman's role at the current company?

Laynie Held Helman's current role is Executive Director.

What is Laynie Held Helman's email address?

Laynie Held Helman's email address is la****@****tok.com

What schools did Laynie Held Helman attend?

Laynie Held Helman attended Northwestern University - Kellogg School Of Management, Northwestern University, Windward School.

What skills is Laynie Held Helman known for?

Laynie Held Helman has skills like Marketing, Social Media, Fundraising, Research, Nonprofits, Teamwork, Editing, Data Analysis, Public Relations, Microsoft Excel, Spanish, Digital Strategy.

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