Alayne Martell

Alayne Martell Email and Phone Number

Media relations, public relations, social media & communications professional @ inmedia Public Relations Inc.
ottawa, ontario, canada
Alayne Martell's Location
Nova Scotia, Canada, Canada
Alayne Martell's Contact Details

Alayne Martell work email

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About Alayne Martell

I am an accomplished communications professional with over 26 years experience in a range of industries. Since 2003, I have been operating my own consultancy. Throughout my career I have successfully developed a broad range of communications skills, allowing me to undertake projects on behalf of public, private and non-profit sector clients. I am known for my attention to detail, positive attitude and keen business sense, and have positioned myself as a valued partner in all my working relationships. I work hard, I play hard and I thrive on navigating the wide range of opportunities that this road called life has to offer.My specialties include: social media, media relations, writing, editing, media training, corporate communications, project management, public relations and I dabble in photography.

Alayne Martell's Current Company Details
inmedia Public Relations Inc.

Inmedia Public Relations Inc.

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Media relations, public relations, social media & communications professional
ottawa, ontario, canada
Website:
inmedia.com
Employees:
1
Alayne Martell Work Experience Details
  • Alayne Martell
    Freelance Consultant
    Alayne Martell 2003 - Present
    Since 2003, I have operated my own communications consultancy. I draw on my 25+ years experience in a range of industries and specialize in media relations, writing, editing, media training, corporate communications, project management, and social media. Whether the task is a one-time project or part of an ongoing series of projects, I bring value-added service to my clients, along with a healthy dose of creative energy, dedication, loyalty, and passion for the task at hand.
  • Ringette Canada
    Media And Public Relations Consultant
    Ringette Canada 1998 - Present
    Through my work with Ringette Canada, I have developed and carried out targeted communications strategies in support of the organizations objectives. I have carried out on-site media relations support at the Canadian Ringette Championships since 1999 and have served as the national media rep and webmaster for the National Ringette League since its inception in 2004. Since 2000, I have been heavily involved in the promotion of Team Canada and the World Ringette Championship and have conducted… Show more Through my work with Ringette Canada, I have developed and carried out targeted communications strategies in support of the organizations objectives. I have carried out on-site media relations support at the Canadian Ringette Championships since 1999 and have served as the national media rep and webmaster for the National Ringette League since its inception in 2004. Since 2000, I have been heavily involved in the promotion of Team Canada and the World Ringette Championship and have conducted media training with the Team Canada athletes in order to prepare them for their interactions with the media. I have acted at the Sport Information Officer for ringette at the Canada Winter Games since 2003, which includes providing onsite media and communications support at the games. In addition to providing media and public relations counsel to the national ringette office, I also act as a resource for the provincial and regional ringette associations and have developed numerous publicity tools to assist in promoting ringette across the country. Lastly, I built and manage Ringette Canada's social media channels and this has resulted in these channels realizing tremendous organic growth and engagement. Show less
  • Inmedia Public Relations Inc.
    Consultant
    Inmedia Public Relations Inc. 2010 - Present
    inmedia Public Relations is a business-to-business, marketing public relations agency specializing in technology media and analyst relations.As one of inmedia’s first employees and now as a consultant with the firm, I have developed and executed targeted media and analyst relations programs for a variety of clients. I have successfully garnered media and analyst coverage for clients such as oneDrum, Hitachi ID Systems and Adenyo.
  • Francis Moran & Associates
    Associate
    Francis Moran & Associates Jan 2011 - Present
    Great technology deserves great marketing and Francis Moran & Associates provides your great technology with the great marketing it deserves.As an associate, I join a group of marketing experts in various disciplines – commercialization, communications strategy, training and sales research, media relations, agile product development and brand management - to provide clients with the specific capability they need to grow their business.
  • Fundy Islands Fishermen'S Cooperative
    Marketing And Sales Manager
    Fundy Islands Fishermen'S Cooperative Oct 2009 - Mar 2011
    The Fundy Islands Fishermen's Cooperative brings high quality lobster direct from the boat to market. The cooperative's ten members draw upon hundreds of years of experience in lobster fishing in district 34 in southwest Nova Scotia.As the marketing and sales manager for the cooperative, I promoted the organization through various marketing initiatives and I also arranged and facilitated large-scale wholesale transactions.
  • Inmedia Public Relations Inc.
    Consultant/Vice President
    Inmedia Public Relations Inc. 1998 - 2003
    inmedia Public Relations is a business-to-business, marketing public relations agency specializing in technology media and analyst relations.As one of inmedia’s first employees, I developed and executed targeted media and analyst relations programs for a variety of clients. I managed the logistics and media relations surrounding the re-launch of Hardware Computing Canada to Rebel.com, the re-launch of CATA (Canadian Advanced Technology Alliance) to CATA Alliance, and the launch of… Show more inmedia Public Relations is a business-to-business, marketing public relations agency specializing in technology media and analyst relations.As one of inmedia’s first employees, I developed and executed targeted media and analyst relations programs for a variety of clients. I managed the logistics and media relations surrounding the re-launch of Hardware Computing Canada to Rebel.com, the re-launch of CATA (Canadian Advanced Technology Alliance) to CATA Alliance, and the launch of Blackhole TV. I have also successfully garnered media and analyst coverage for clients such as OKAMLogic, Quake Technologies, Diaphonics, Silicon Access Networks, OEone Corporation and Adherex Technologies. Show less
  • High Road Communications
    Consultant
    High Road Communications 1997 - 1998
    Ottawa, Canada Area
    When I worked at High Road Communications, it was one of the first PR firms dedicated to high tech public relations. As a consultant with the firm, I provided account support to a wide range of clients. Some of my responsibilities included PR writing (including news releases, corporate overviews, industry/product backgrounders, corporate bios, internal Q&As, case studies, white papers, speeches and by-lined articles) and media relations.
  • Terrachoice Environmental Marketing
    Communications Coordinator
    Terrachoice Environmental Marketing Aug 1995 - Nov 1997
    This private sector consulting company was created to manage the delivery of Environment Canada's Environmental Choice Program. As the Communications Coordinator, I was responsible for writing, editing and proofreading various communications materials; developing, writing and producing all corporate promotional material; business development in the area of environmental communications; writing and managing the distribution of two quarterly newsletters; developing and implementing national media… Show more This private sector consulting company was created to manage the delivery of Environment Canada's Environmental Choice Program. As the Communications Coordinator, I was responsible for writing, editing and proofreading various communications materials; developing, writing and producing all corporate promotional material; business development in the area of environmental communications; writing and managing the distribution of two quarterly newsletters; developing and implementing national media relations campaigns; and developing, producing and distributing of an annual catalogue of environmental products and services that also involved generating $30K in advertising revenue. Show less
  • Environment Canada
    Public Relations Officer
    Environment Canada Feb 1993 - Aug 1995
    Working with the Environmental Choice Program (environmental eco-labeling program) I was responsible for writing, editing and proofreading various communications materials; managing the production of all outsourced creative materials; designing and producing all in-house creative materials; coordinating the development and pilot testing of a national school's program aimed at making young Canadians aware of their purchasing decisions; and coordinating the organizations involvement in the… Show more Working with the Environmental Choice Program (environmental eco-labeling program) I was responsible for writing, editing and proofreading various communications materials; managing the production of all outsourced creative materials; designing and producing all in-house creative materials; coordinating the development and pilot testing of a national school's program aimed at making young Canadians aware of their purchasing decisions; and coordinating the organizations involvement in the sponsorship of the CBC television show "Street Cents" by liaising with the producer and providing background ideas and information for show segments. Show less

Alayne Martell Skills

Media Relations Public Relations Social Media Strategic Communications Press Releases Corporate Communications Newsletters Event Management Publicity Sponsorship Marketing Event Planning Marketing Communications Sports Social Networking Editing Nonprofits Writing Advertising B2b Storytelling Facebook Brand Development Communications Planning Internal Communications Public Speaking Management Crisis Communications Social Media Marketing Proofreading Content Development Fundraising Speech Writing Copywriting Business Development Journalism Newspapers Project Management Media Studies Reputation Management Non Profits Television Sports Marketing Web Content Blogging Training Content Strategy Integrated Marketing Media Training

Alayne Martell Education Details

Frequently Asked Questions about Alayne Martell

What company does Alayne Martell work for?

Alayne Martell works for Inmedia Public Relations Inc.

What is Alayne Martell's role at the current company?

Alayne Martell's current role is Media relations, public relations, social media & communications professional.

What is Alayne Martell's email address?

Alayne Martell's email address is al****@****ail.com

What is Alayne Martell's direct phone number?

Alayne Martell's direct phone number is (613) 748*****

What schools did Alayne Martell attend?

Alayne Martell attended Algonquin College Of Applied Arts And Technology, University College Of Cape Breton, Université Laval.

What skills is Alayne Martell known for?

Alayne Martell has skills like Media Relations, Public Relations, Social Media, Strategic Communications, Press Releases, Corporate Communications, Newsletters, Event Management, Publicity, Sponsorship, Marketing, Event Planning.

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