Anastasia Lazareva Email & Phone Number

• Built and mentored a Cloud Expert team; Managed team performance to achieve Management by Objectives (MBO)• Supervised an inside sales cloud team comprising 18+ members, focusing on EMEA sales targets and business expansion• Drove EMEA-wide recruitment and activation campaigns to expand Veeam's market presence, resulting in exceptional partner engagement - including onboarding 100+ new partners and signing 600+ contracts during H2 2022• Conceptualized and implemented strategies to transform and enhance the internal sales processes.• Collaborated extensively with stakeholders from various departments such as Marketing, Sales, Business Partners, and Sales Acceleration.• Developed and curated a diverse array of educational materials tailored for the Channel community, partners, and aggregators. This included articles, presentations, FAQ guides, videos, webinars, and infographics.

• Recognized as MVP Q1 2021 and MVP of the Year 2021• Surpassed sales quota by 112% in 2021; achieved a YoY ARR growth by 156% during 2023• Achieved victory in the internal EMEA Channel and Cloud competition for Q1 2021 and RAGE competition for Q3 2022• Managed the top 30 Cloud and Service Providers in Sweden• Led the expansion of cloud business and service offerings for key SPs & MSPs, resulting in increased partner revenue• Crafted business plans by setting targets, outlining Go-To-Market (GTM) strategies, and spearheading training & marketing campaigns• Maintained a robust sales pipeline, ensuring the achievement of both personal and regional objectives.• Oversaw the onboarding process for new partners, guiding them from initial contact to full integration in the VCSP program•Collaborated with the Distribution and Channel ecosystem, creating a foundation for self-sufficient aggregators and hybrid-partner outreach• Actively participated in industry-specific and brand events, including VCSP-centric marketing activities such as round-tables, webinars, and more.

• Actively contributed to key EMEA Cloud initiatives, including program enhancements and the creation of targeted marketing and educational content.• Pioneered efforts to amplify cloud knowledge across multiple Veeam departments, ensuring consistent understanding and application of cloud technologies and practices.• Spearheaded training sessions for new hires, consistently providing guidance, mentorship, and best practices to fortify their roles and enhance team performance.

• Managed and nurtured 50 core Swedish partners, solidifying Veeam's foothold in the region. Recognized as the top performer in SMB across NEEMEA in 2020, routinely exceeding personal MBO targets• Succeeded in driving Veeam business and expanding service offerings within the assigned list of Focus partners. Celebrated achievements include the EMEA Channel Wins for Q1 2020 and inclusion in the Veeam Presidency Club in both 2019 and 2020.• Spearheaded the design of comprehensive business plans, encompassing target establishment, GTM strategy formation, and the execution of training & marketing campaigns.• Systematically constructed and monitored a dynamic sales pipeline, assuring the realization of individual and regional objectives.• Actively collaborated with distributors and aggregators, participating in joint sales endeavors, offering technical expertise, and addressing Veeam-specific queries, which enhanced overall sales performance.• Forged and strengthened ties with industry giants like VMware, Microsoft, and HPE, driving mutual revenue growth with mainstay partners.• Championed team growth through innovative sales games, targeted workshops, and rigorous training. Additionally, provided guidance in pipeline development, partner analysis, and refined account management methodologies.• Played an influential role in pivotal EMEA Channel projects, bolstering Veeam's reputation and influence in the region.

• Spearheaded enablement sessions for the NEMEA Inside Channel team, significantly improving the onboarding process for new hires.• Championed initiatives for regional pipeline growth, diving deep into partner research and refining the account management approach.• Cultivated cross-regional and cross-functional synergy, driving best practice sharing among individual contributors.• Played a key role in the successful implementation and regional rollout of the EMEA Commercial project.• Innovated by designing and improving critical tools for Inside Sales teams, including the Partner Business Plan and an enhanced metrics dashboard for top-tier partners.

• Achieved the title of Most Valuable Professional in Q3 2018 as the #1 Channel Manager in SMB growth among Northern CMs.• Amplified revenue for Focus accounts by an impressive 27% YoY in the first year.• Steered a portfolio of 30 strategic partners in the Netherlands, fortifying and deepening these pivotal relationships.• Strategically identified and tracked Focus Account health metrics, enabling targeted interventions and support.• Enhanced partner sales efficacy by conducting tailored training sessions and providing specialized resources, ensuring streamlined sales of Veeam products.• Played an instrumental role in anticipating quota achievement for assigned partners, contributing to predictable revenue streams.• Fostered robust relationships with industry giants like VMware, Microsoft, and HPE, catalyzing joint revenue growth with Focus partners.• Supported distributors and aggregators through joint sales calls, technical expertise, and promptly addressing Veeam product-related queries.

• Championed partner recruitment and management with an impressive portfolio of 900+ resellers and service providers, culminating in a top-performer status for consistent overachievement (120%) in quarterly MBOs.• Honored with multiple accolades, including a Q1 2017 MVP for stellar performance in Mid Market project discovery, Q4 2016 MVP nomination for the highest partner reactivation rate, and membership in Veeam's elite Presidency Club'16 for surpassing annual sales targets.• Empowered channel partners through comprehensive training and resources, enhancing their acumen on Veeam products and bolstering effective marketing strategies.• Spearheaded joint events and marketing activities, strengthening partner relations and maximizing brand visibility.• Collaboratively devised and executed distribution strategies in harmony with Veeam's overarching business goals, partnering closely with distributors and aggregators.• Pioneered coordinated sales activities, working hand-in-hand with resellers and service providers, resulting in the identification and closure of new business opportunities.

• Recognized as the Top Performer in KPI achievement with an A+ rating every quarter.• Held the title for the highest closure rate across the EMEA Inside Sales team.• Spearheaded sales strategies for the Benelux region, adeptly juggling tasks from lead generation to sales administration.• Masterfully engaged with a diverse clientele, ranging from startups to established corporations, translating engagements into successful collaborations.• Designed and operationalized a robust Sales Pipeline for the Benelux region, ensuring a consistent flow of high-value prospects.• Fostered strategic alignments with regional sales teams, propelling the pipeline toward successful deal closures and broadening the client base.

Washington D.C. Metro Area