Alba Belmonte Email and Phone Number

Government Advisor to the Councils of Local Development, Business and Occupation, Commerce and Markets; Animal Welfare; Citizen Security and Civil Protection, Coexistence and Mediation; and Mobility, Transportation, Public Roads and Accessibility.• Advice and technical support to the political group in the decision-making process.• Support in the creation of the Animal Welfare Council and coordination with the technical staff and the department.• Carrying out diagnosis, study of needs and strategic action plans for the implementation of public policies, based on the Sustainable Development Goals (SDGs), mandate plan and electoral program.• Advice and support in the definition of communication plans, developing strategies, techniques and methods of analysis, planning and management of the communication of the Municipal Group.Support in the creation of political discourse, in coherence with the ideals of the political party, in all those institutional acts of the councilors.• Discourse support and preparation of documentation for interventions in the municipal plenary session, coordination meetings and area meetings.• Reading and summary of monthly decrees.• Promotion and development of coordinated relationships with internal and external agents of the organization.• Establishment of organizational improvement strategies and techniques in terms of effectiveness, efficiency, quality and innovation.• Monitoring of the agenda of local activities that the councilors of the Municipal Group have to attend.• Support in the transparency agenda of the Municipal Group to the government.• Control of the government agreement.

• Design and implementation of the marketing strategy and plan.• Analysis of the portfolio of products and services of the competition and the market, as well as sales channels.• Design, production and implementation of communication and promotion pieces for the marketing of products and services.• Digital Mkt strategy and campaign (Google Adwords, Social Networks, Mobile Mkt, Digital Media, etc).• Online and offline media campaigns.• Maintenance and updating of website content.• Organization and implementation of commercial events, training fairs and sector fairs.• Collaboration in the definition of commercial activity, improvement of portfolio programs and services; as well as collaboration in defining the communication strategy.• Analysis and evaluation of each of the promotional actions developed.

Site Marketing & PR Specialist at Viladecans The Style Outlets • Definition, implementation and monitoring of the Marketing & PR Plan and Budget.• Responsible for the CRM strategy: Generation of new leads and content creation for a better User Experience, collaboration in the development of the new loyalty plan, generation of user surveys, focus groups.• Coordination of the generation of graphic pieces for the different campaigns of the Center.• Generation of content for the launch of the new website.• Definition of the Digital Marketing strategy and online and offline media planning.• Coordination of on-site events, contact with the media, planning and activation of campaigns with influencers, institutional relations.• Coordination with the stores to implement promotions and tactical actions.• Collaboration in the creation and coordination of campaigns in the tourism sector.

• Planning, management and analysis of the marketing and communication strategy to increase both sales and customer portfolio.• Events Organization: Commercial fairs, on-site events and training sessions with clients.• Budget management.

Management of marketing and communication activities for Europe, the Middle East, the Balkans and South America:• Management, implementation and monitoring of the international communication and marketing budget.• PR activities and coordination of local PR agencies.• Organization of fashion events for new openings.• Online and offline media planning.• Creation and organization of company presentations, showrooms and press days.• Coordination of the generation of advertising pieces.• Organization of shootings, catwalks and other fashion events.• Co-marketing activities.

Management, implementation and monitoring of the communication and marketing budget of Yamamay & Carpisa Spain. • PR activities and coordination of the PR agency.• Organization of events for new openings.• Online and offline media planning.• Evaluation and implementation of promotional marketing projects.• Creation and organization of company presentations, showrooms and press days.• Coordination of the generation of advertising pieces.• Organization of shootings, catwalks and other fashion events.• Co-marketing activities.• Management and promotion of different social media profiles and blogs.• Development and supervision of Adwords, Facebook Ads and Web Marketing campaigns.

• PR strategy and direct relationship with the media.• Content generation for online marketing campaigns.• Blogging & Community management.• Facebook Ads campaigns.• CRM management and E-mailing campaigns.

• Work team management.• Reports and evaluation of KPI's.• Direct contact with client and generation of new strategies.

• Creation of press releases.• Preparation of reports and presentations.• Clipping.• Daily contact with the media.• Implementation of press conferences, show cookings and open days.