MEWEM (Mentoring Program for Women Entrepreneurs in Music Industry) encourage les femmes et minorités de genre de l’industrie musicale à entreprendre et à affirmer leur leadership.

MEWEM (Mentoring Program for Women Entrepreneurs in Music Industry) encourage les femmes et minorités de genre de l’industrie musicale à entreprendre et à affirmer leur leadership.

In charge of DICE French Business Unit, I have structured DICE’s local business and resources for success and exponential growth• 20 experts in Paris and in London (sales, account managers, marketing, tech and fan support managers) • P&l and forecast accountability • Defined and executed our strategy to first conquer Paris before launching the app in FR major cities• Implementation of a new sales strategy, focusing on flagship live producers and aiming at fostering fans engagement and stickiness without ever compromising our qualitative editorial standards and aggressive revenue targets (AEG presents France, Super!, Sinny&Ooko, Talent Boutique, La Machine du Moulin Rouge, Allo Floride etc.)• B2B and B2C marketing • DEI : initiated monthly sessions with external guest speakers • CoVid crisis management : realigned the team while ensuring both high performances and well being, and provided fans and partners with transparent and quick communications Key accomplishments: • I have successfully positioned the ticketing app as a leader amongst 18-25 y.o in Paris before launching with a solid start the service in 6 strategic cities• Recurring revenue x 2.5 • 600 000 MAU• Catalog x 4

I have built a department dedicated to the streaming platform’s entertainment offer, which included original video content produced at dailymotion Studio, and high-value content from music, comedy, TV, movie, and lifestyle producers. • 17 experts (account managers, video producers, biz dev) and a studio (600m2, 3 studio set)• Pnl and forecast accountability • Redefined dailymotion Studio's strategic positioning (budget : 1M€) • Implemented a new production business model to improve dailymotion studio's profitability, while streamlining its human and technical ressources • Signed and developed strategic content parternships (acquisition, co-production, and distribution deals) with TV and media networks, with budgets ranking from 0 to 200ke per deal (Fox, BBC, Golden Moustache, Studio Bagel, Konbini, Conde Nast, Mondadori, Prisma, Marie-Claire, Lagardère, etc)Key accomplishments • 70M verified views/month, in a highly competitive environment• Dailymotion studio : 120% audience and revenue growth and 4 000 exclusive videos produced p.a.at the studio (+ 100% with a with a cost per video reduced by 70%)

I have launched and developed Dailymotion’s TV offer from scratch, which quickly became the second most important in France • Signed and developped strategic partnerships with major TV networks and producers (FTV, M6, Arte, Viacom, Lagardère, NBCU, Fox, BBC)• Initiated disruptive cinema marketing opportunities : day and date, online previews, TVoD, SVoD offers• Conducted business reviews at executive levels to improve my partners’ streaming strategies and revenuesKey accomplishment:• 50M verified views/month• 99% of the market onboarded (all network and producers except for TF1) • First tv series legally available on an avod model (Top Boy)

I was in charge of representing independent labels across iTunes' 17 digital stores in Europe • Optimized indie labels, distributors & MCNs digital strategies and revenues • Supported labels on legal, pricing, technical (supply chain, metadata) editorial, and marketing fronts• Identified new marketing opportunities in key local European markets (Scandinavia, Italy, Netherlands)• Cross-functionally managed back catalogs’ pricing campaigns, coordinating label reps, editors, designers, and marketersAccomplishments: I have supported indie labels’ first technical and marketing efforts to dive into a brand-new digital world

• Booked 4 bands per night within the spirit & conditions of an indie club, i.e. economic balance & artistic integrity

• Promoted Wagram artists’ releases and concerts on national music media and local radios, TVs and press titles