Alba Labarca León

Alba Labarca León Email and Phone Number

Directora de Desarrollo de Negocio @ Upgrade Pharma
Madrid, ES
Alba Labarca León's Location
Greater Madrid Metropolitan Area, Spain
Alba Labarca León's Contact Details

Alba Labarca León work email

Alba Labarca León personal email

n/a
About Alba Labarca León

🚀 Transforming Sales Strategies into Record-Breaking Success 🚀With a proven track record of tripling market shares and accelerating digital transformations, I lead dynamic sales teams to achieve unprecedented growth. At Colgate-Palmolive, I drove elmex’s pharmacy market share to new heights and pioneered innovative eCommerce strategies during the pandemic. Ready to bring visionary leadership and strategic insight to your organization.I am a dynamic and energetic leader with a proven track record of initiating and accelerating challenging projects from scratch. I excel in developing comprehensive work processes, identifying essential resources such as funding and talent, and securing top management support to ensure project success. Likewise, one of my greatest strengths is leading both large and small teams, transforming them into highly motivated groups that enjoy their daily work. I act as a mentor to internal talent within the company, as well as to external talent who, after changing companies, reach out to me for guidance on key decisions in their professional careers.At Colgate-Palmolive, I have lead initiatives in various areas: -• Category Management: Being recognize as the Company #1 by trade advantage survey• Sales: managed a “customers group” and changing the negotiation from bargain style to a win-win with with the output of 3 year agreement.• Retail Environment : Activated for first time a regional supermarket and perfumery plan for every customer , achieving a 10% growth. • E-commerce : Being recognized as the Company #1 by trade advantage survey in eCommerce• Pharma Business Unit: Tripled Share of Market (SOM) and expanded our reach to nearly 4,000 pharmacies in just two years (40% weighted distribution). If you need rapid activation and successful execution of projects, I am the leader you are looking for.

Alba Labarca León's Current Company Details
Upgrade Pharma

Upgrade Pharma

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Directora de Desarrollo de Negocio
Madrid, ES
Website:
upgradepharma.es
Alba Labarca León Work Experience Details
  • Upgrade Pharma
    Directora De Desarrollo De Negocio
    Upgrade Pharma
    Madrid, Es
  • Upgrade Pharma
    Business Development Director
    Upgrade Pharma Sep 2024 - Present
    Madrid, Community Of Madrid, Spain
    Development of a Pet Functional Supplement Snack Business Unit Key Challenge: To engage the pharmaceutical retail sector in creating a new incremental category: veterinary products. In Spain, the number of pets now surpasses the number of children under 14, reflecting a broader trend of pet humanization, where pets are increasingly considered members of the family. Pharmacies, as trusted advisors for patients, must now be prepared to offer comprehensive solutions for pets as well… Show more Development of a Pet Functional Supplement Snack Business Unit Key Challenge: To engage the pharmaceutical retail sector in creating a new incremental category: veterinary products. In Spain, the number of pets now surpasses the number of children under 14, reflecting a broader trend of pet humanization, where pets are increasingly considered members of the family. Pharmacies, as trusted advisors for patients, must now be prepared to offer comprehensive solutions for pets as well, aligning with this growing demand.Once again, I am creating from scratch a business, defining the strategic pilars go to Market model, development of content creation and digital communication.The successful implementation of the full product range in pharmacies will be crucial. Simultaneously, training the pharmacy staff to provide adequate support to pet owners is essential, ensuring they are well-prepared to advise and offer tailored solutions for their pets' needs. Show less
  • Colgate-Palmolive
    Business Unit Director Pharmacy Otc
    Colgate-Palmolive Oct 2021 - Oct 2023
    Madrid Y Alrededores, España
    Reporting to General Manager. Mission: launch and make big elmex® brand in Spain, managing a complex GtM, Need to Accelerate distribution built up and gain maximum visibility in the point of sales. Manage Team of 12 Dentist Consultant and sales Team + KAM, visiting Dentist and Pharmacies in all Spain.I closely collaborated with the elmex distributor's Sales Director to empower and guide the 50-member sales force towards achieving our goal of enhancing product distribution and… Show more Reporting to General Manager. Mission: launch and make big elmex® brand in Spain, managing a complex GtM, Need to Accelerate distribution built up and gain maximum visibility in the point of sales. Manage Team of 12 Dentist Consultant and sales Team + KAM, visiting Dentist and Pharmacies in all Spain.I closely collaborated with the elmex distributor's Sales Director to empower and guide the 50-member sales force towards achieving our goal of enhancing product distribution and visibility across 8,000 pharmacies. This initiative required me to forge a strong, cooperative relationship with four Area Managers, ensuring we were aligned in our strategies and efforts. Together, we developed and rigorously followed a weekly KPI scorecard, a critical tool that allowed us to measure our progress, identify areas for improvement, and adapt our tactics in real-time. This detailed, hands-on approach was instrumental in driving our success, enabling us to meet our objectives efficiently and effectively.Key achievements: • Triplicate share of market of elmex® toothpaste in Pharmacy.• Increase elmex® brand recommendation by dental professionals in sensitive segment from 10 to # 2 place. Show less
  • Colgate-Palmolive
    Business Unit Director Ecommerce Fmcg
    Colgate-Palmolive Apr 2017 - Dec 2021
    Spain
    Reporting to General Manager. Mission: Create the Department from cero inspiring in Global USA and On line acceleration Center Colgate UK. Work multifunctionally with sales, marketing, logistic and digital .Team of 2 Shopper Marketing Manager, one KAM and one Content and Analytic Manager. Key achievements.• Accelerate online content production during Covid, taking advantage of the extraordinary sales team resources that could not work on the field (work achieved in 3 months… Show more Reporting to General Manager. Mission: Create the Department from cero inspiring in Global USA and On line acceleration Center Colgate UK. Work multifunctionally with sales, marketing, logistic and digital .Team of 2 Shopper Marketing Manager, one KAM and one Content and Analytic Manager. Key achievements.• Accelerate online content production during Covid, taking advantage of the extraordinary sales team resources that could not work on the field (work achieved in 3 months when it was forecasted to last a year)• Innovation of retailer-manufacturer working method by using: “2 Digital workshop express a year” to discuss diagnosis and create an action plan to enable a quick improvement of the retailer’s online platform. This methodology has significantly enhanced business relationships across multifunctional retail areas, including e-commerce, purchasing, logistic and marketing. This approach positioned Colgate as a leader in e-commerce strategy, establishing Colgate´s eCommerce Department as the go-to consultant in the e-commerce domain."• Unblock commercial barriers and start working with Amazon. Show less
  • Colgate Palmolive
    Trade Marketing Manager
    Colgate Palmolive May 2013 - Jul 2017
    Madrid Area, Spain
    Develop RE strategies and 5P’s based on Category and Brand Strategies and on robust RE, shopper and customer insight. Provide input on retailer perspective in commercial process. Work closely with both Retail Marketing and Customer Development to develop strategies and tactics to grow the business in the specific RE’s. Apply locally the global & divisional strategies for emerging REs (ie: e-Commerce). Trainer for retail caterory development - Trainer for Shopper Marketing Key… Show more Develop RE strategies and 5P’s based on Category and Brand Strategies and on robust RE, shopper and customer insight. Provide input on retailer perspective in commercial process. Work closely with both Retail Marketing and Customer Development to develop strategies and tactics to grow the business in the specific RE’s. Apply locally the global & divisional strategies for emerging REs (ie: e-Commerce). Trainer for retail caterory development - Trainer for Shopper Marketing Key achievementsRevolutionary Regional Supermarkets and Perfumeries management, incorporating the retail category management methodology, traveling all around Spain to present diagnosis and align on strategies and action plans. Obtaining an average sales growth of +3%. Show less
  • Colgate-Palmolive
    Senior Key Account Manager
    Colgate-Palmolive Mar 2011 - May 2013
    Madrid
    Leading Customer Development and Engagement for Eroski and Pharmacy business. Trainer for Retail Caterory Development.Key achievements:• Take Eroski-Colgate traditional negotiation style of “hard bargaining” to “relationship building win-win.• A historic 3-year negotiation contract signed with Eroski.
  • Colgate Palmolive Iberia
    Iberian Category Management Team Leader
    Colgate Palmolive Iberia Nov 2006 - Mar 2011
    Leading category management team Spain and Portugal, sharing beset practices.Partnership with top 4 Retailers in Spain and Portugal.Key achievements:• Agreement partnerships with Top 5 retailers in the first year.• Achieve Category growth above + 5% in every project.• Iberia was selected as one of the top 5 more advanced markets to Pilot new Catman (Retail Category management) focused on shopper.
  • Colgate-Palmolive
    Product Manager
    Colgate-Palmolive May 2001 - Nov 2006
    Madrid, Community Of Madrid, Spain
    Product Manager for Cristasol and Ajax
  • Escp Business School
    Professor
    Escp Business School Sep 2010 - Jun 2015
    Madrid, Community Of Madrid, Spain
    I started teaching Category Manager as optional, but last 2 years it was part of mandatory curriculum
  • Grupo Dia
    Buyer
    Grupo Dia Apr 1997 - Mar 2001
    Madrid, Community Of Madrid, Spain
    Buyer sweet Category. In charge of important manufacturers such as Nestlé, Kelllogg´s, DulcesolReporting to Dry Food Team Leader.• Creator of in&out methodology that brought +7% of growth to the Category.
  • Ie Business School
    Professor
    Ie Business School Sep 1994 - Sep 1995
    Madrid, Comunidad De Madrid, España
    Partial time teacher: Marketing master & Executive master

Alba Labarca León Education Details

Frequently Asked Questions about Alba Labarca León

What company does Alba Labarca León work for?

Alba Labarca León works for Upgrade Pharma

What is Alba Labarca León's role at the current company?

Alba Labarca León's current role is Directora de Desarrollo de Negocio.

What is Alba Labarca León's email address?

Alba Labarca León's email address is al****@****arma.es

What schools did Alba Labarca León attend?

Alba Labarca León attended Ie (Instituto De Empresa), Universidad Politécnica De Madrid, Universidad Católica Del Táchira, Universidad Isabel I.

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