Alba Labarca León Email and Phone Number
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🚀 Transforming Sales Strategies into Record-Breaking Success 🚀With a proven track record of tripling market shares and accelerating digital transformations, I lead dynamic sales teams to achieve unprecedented growth. At Colgate-Palmolive, I drove elmex’s pharmacy market share to new heights and pioneered innovative eCommerce strategies during the pandemic. Ready to bring visionary leadership and strategic insight to your organization.I am a dynamic and energetic leader with a proven track record of initiating and accelerating challenging projects from scratch. I excel in developing comprehensive work processes, identifying essential resources such as funding and talent, and securing top management support to ensure project success. Likewise, one of my greatest strengths is leading both large and small teams, transforming them into highly motivated groups that enjoy their daily work. I act as a mentor to internal talent within the company, as well as to external talent who, after changing companies, reach out to me for guidance on key decisions in their professional careers.At Colgate-Palmolive, I have lead initiatives in various areas: -• Category Management: Being recognize as the Company #1 by trade advantage survey• Sales: managed a “customers group” and changing the negotiation from bargain style to a win-win with with the output of 3 year agreement.• Retail Environment : Activated for first time a regional supermarket and perfumery plan for every customer , achieving a 10% growth. • E-commerce : Being recognized as the Company #1 by trade advantage survey in eCommerce• Pharma Business Unit: Tripled Share of Market (SOM) and expanded our reach to nearly 4,000 pharmacies in just two years (40% weighted distribution). If you need rapid activation and successful execution of projects, I am the leader you are looking for.
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Directora De Desarrollo De NegocioUpgrade PharmaMadrid, Es -
Business Development DirectorUpgrade Pharma Sep 2024 - PresentMadrid, Community Of Madrid, SpainDevelopment of a Pet Functional Supplement Snack Business Unit Key Challenge: To engage the pharmaceutical retail sector in creating a new incremental category: veterinary products. In Spain, the number of pets now surpasses the number of children under 14, reflecting a broader trend of pet humanization, where pets are increasingly considered members of the family. Pharmacies, as trusted advisors for patients, must now be prepared to offer comprehensive solutions for pets as well… Show more Development of a Pet Functional Supplement Snack Business Unit Key Challenge: To engage the pharmaceutical retail sector in creating a new incremental category: veterinary products. In Spain, the number of pets now surpasses the number of children under 14, reflecting a broader trend of pet humanization, where pets are increasingly considered members of the family. Pharmacies, as trusted advisors for patients, must now be prepared to offer comprehensive solutions for pets as well, aligning with this growing demand.Once again, I am creating from scratch a business, defining the strategic pilars go to Market model, development of content creation and digital communication.The successful implementation of the full product range in pharmacies will be crucial. Simultaneously, training the pharmacy staff to provide adequate support to pet owners is essential, ensuring they are well-prepared to advise and offer tailored solutions for their pets' needs. Show less
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Business Unit Director Pharmacy OtcColgate-Palmolive Oct 2021 - Oct 2023Madrid Y Alrededores, EspañaReporting to General Manager. Mission: launch and make big elmex® brand in Spain, managing a complex GtM, Need to Accelerate distribution built up and gain maximum visibility in the point of sales. Manage Team of 12 Dentist Consultant and sales Team + KAM, visiting Dentist and Pharmacies in all Spain.I closely collaborated with the elmex distributor's Sales Director to empower and guide the 50-member sales force towards achieving our goal of enhancing product distribution and… Show more Reporting to General Manager. Mission: launch and make big elmex® brand in Spain, managing a complex GtM, Need to Accelerate distribution built up and gain maximum visibility in the point of sales. Manage Team of 12 Dentist Consultant and sales Team + KAM, visiting Dentist and Pharmacies in all Spain.I closely collaborated with the elmex distributor's Sales Director to empower and guide the 50-member sales force towards achieving our goal of enhancing product distribution and visibility across 8,000 pharmacies. This initiative required me to forge a strong, cooperative relationship with four Area Managers, ensuring we were aligned in our strategies and efforts. Together, we developed and rigorously followed a weekly KPI scorecard, a critical tool that allowed us to measure our progress, identify areas for improvement, and adapt our tactics in real-time. This detailed, hands-on approach was instrumental in driving our success, enabling us to meet our objectives efficiently and effectively.Key achievements: • Triplicate share of market of elmex® toothpaste in Pharmacy.• Increase elmex® brand recommendation by dental professionals in sensitive segment from 10 to # 2 place. Show less -
Business Unit Director Ecommerce FmcgColgate-Palmolive Apr 2017 - Dec 2021SpainReporting to General Manager. Mission: Create the Department from cero inspiring in Global USA and On line acceleration Center Colgate UK. Work multifunctionally with sales, marketing, logistic and digital .Team of 2 Shopper Marketing Manager, one KAM and one Content and Analytic Manager. Key achievements.• Accelerate online content production during Covid, taking advantage of the extraordinary sales team resources that could not work on the field (work achieved in 3 months… Show more Reporting to General Manager. Mission: Create the Department from cero inspiring in Global USA and On line acceleration Center Colgate UK. Work multifunctionally with sales, marketing, logistic and digital .Team of 2 Shopper Marketing Manager, one KAM and one Content and Analytic Manager. Key achievements.• Accelerate online content production during Covid, taking advantage of the extraordinary sales team resources that could not work on the field (work achieved in 3 months when it was forecasted to last a year)• Innovation of retailer-manufacturer working method by using: “2 Digital workshop express a year” to discuss diagnosis and create an action plan to enable a quick improvement of the retailer’s online platform. This methodology has significantly enhanced business relationships across multifunctional retail areas, including e-commerce, purchasing, logistic and marketing. This approach positioned Colgate as a leader in e-commerce strategy, establishing Colgate´s eCommerce Department as the go-to consultant in the e-commerce domain."• Unblock commercial barriers and start working with Amazon. Show less -
Trade Marketing ManagerColgate Palmolive May 2013 - Jul 2017Madrid Area, SpainDevelop RE strategies and 5P’s based on Category and Brand Strategies and on robust RE, shopper and customer insight. Provide input on retailer perspective in commercial process. Work closely with both Retail Marketing and Customer Development to develop strategies and tactics to grow the business in the specific RE’s. Apply locally the global & divisional strategies for emerging REs (ie: e-Commerce). Trainer for retail caterory development - Trainer for Shopper Marketing Key… Show more Develop RE strategies and 5P’s based on Category and Brand Strategies and on robust RE, shopper and customer insight. Provide input on retailer perspective in commercial process. Work closely with both Retail Marketing and Customer Development to develop strategies and tactics to grow the business in the specific RE’s. Apply locally the global & divisional strategies for emerging REs (ie: e-Commerce). Trainer for retail caterory development - Trainer for Shopper Marketing Key achievementsRevolutionary Regional Supermarkets and Perfumeries management, incorporating the retail category management methodology, traveling all around Spain to present diagnosis and align on strategies and action plans. Obtaining an average sales growth of +3%. Show less -
Senior Key Account ManagerColgate-Palmolive Mar 2011 - May 2013MadridLeading Customer Development and Engagement for Eroski and Pharmacy business. Trainer for Retail Caterory Development.Key achievements:• Take Eroski-Colgate traditional negotiation style of “hard bargaining” to “relationship building win-win.• A historic 3-year negotiation contract signed with Eroski. -
Iberian Category Management Team LeaderColgate Palmolive Iberia Nov 2006 - Mar 2011Leading category management team Spain and Portugal, sharing beset practices.Partnership with top 4 Retailers in Spain and Portugal.Key achievements:• Agreement partnerships with Top 5 retailers in the first year.• Achieve Category growth above + 5% in every project.• Iberia was selected as one of the top 5 more advanced markets to Pilot new Catman (Retail Category management) focused on shopper. -
Product ManagerColgate-Palmolive May 2001 - Nov 2006Madrid, Community Of Madrid, SpainProduct Manager for Cristasol and Ajax -
ProfessorEscp Business School Sep 2010 - Jun 2015Madrid, Community Of Madrid, SpainI started teaching Category Manager as optional, but last 2 years it was part of mandatory curriculum -
BuyerGrupo Dia Apr 1997 - Mar 2001Madrid, Community Of Madrid, SpainBuyer sweet Category. In charge of important manufacturers such as Nestlé, Kelllogg´s, DulcesolReporting to Dry Food Team Leader.• Creator of in&out methodology that brought +7% of growth to the Category. -
ProfessorIe Business School Sep 1994 - Sep 1995Madrid, Comunidad De Madrid, EspañaPartial time teacher: Marketing master & Executive master
Alba Labarca León Education Details
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International Mba -
Negocios Internacionales/Comercio Internacional -
Licenciada En Derecho -
Education Methodology And Process
Frequently Asked Questions about Alba Labarca León
What company does Alba Labarca León work for?
Alba Labarca León works for Upgrade Pharma
What is Alba Labarca León's role at the current company?
Alba Labarca León's current role is Directora de Desarrollo de Negocio.
What is Alba Labarca León's email address?
Alba Labarca León's email address is al****@****arma.es
What schools did Alba Labarca León attend?
Alba Labarca León attended Ie (Instituto De Empresa), Universidad Politécnica De Madrid, Universidad Católica Del Táchira, Universidad Isabel I.
Not the Alba Labarca León you were looking for?
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Alba Ivonne Leon de Labarca
Tachira State, Venezuela -
alba ivonne Leon de Labarca
Docente Jubilada De L.U.Z. (Universidad Del Zulia) VenezuelaTachira State, Venezuela1gmail.com
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