Alba Lopez Email & Phone Number

Oakland, CA, US

Buenos Aires, AR

Continuing my career at Latin America’s ecommerce leader, in this role I contribute on the growth of the marketplace by leading the demand generation Marketing strategy for the Mexican market. In addition, I’m the local Head of Mercado Libre’s Loyalty & Entertainment programs: Meli+ and Mercado Play, defining and implementing the country’s Marketing plan.

Buenos Aires, AR

At Mercado Pago, Latin America’s biggest Fintech, I lead the B2B Marketing team that focuses on developing and executing the Marketing Plan for Merchants in Mexico. Working with different internal and external Stakeholders, the main goals are 1) To increase our brand and products awareness through our branding campaigns 2) To accelerate the acquisition of.

Seattle, WA, US

In my role at Expedia Group, I was part of the team that managed our strategic B2B growth marketing efforts (working for and with our lodging partners) across Latin and North America. This essentially involved the development and execution of country-specific or regional level multi-channel marketing plans focusing on engaging via growth tactics (regional.

Las Condes, Región Metropolitana De Santiago, CL

At the biggest airline in Latin America, my role was to define the strategy and lead the Marketing local team in Mexico. I defined the annual Plan, Budget and the different campaigns strategies: tactical, branding, tourism, corporate and digital. I coordinated B2B and B2C activities with Sales and clients (traditional + online travel agencies and final.

In this International company on Mobile Commerce, I started as an Individual Contributor for Mexico and was in less than one year promoted to lead the team that ran the complete analysis, development and management of the company’s activities in Mexico, Central and South America. I developed business strategies and maintained the relationship with the.

Basel, Baselstadt, CH

After leaving Chile for pursuing a Masters degree in Barcelona, I was able to continue working for Novartis now in Spain. This position consisted on applying the Marketing strategies for Multiple Sclerosis treatment products in the Neuroscience Unit at Novartis Spain. I had under my responsibility an already in the market product and the launch of a new.

Basel, Baselstadt, CH

My participation during these 6 months in Chile was mainly to keep and strength the communication and activities between Novartis (Osteoporosis Treatment and Vaccines Unit) and the different medical institutions, health professionals and patients. In specific, I organized the Marketing tasks at congresses and events, created promotional materials for the.

New York, New York, US

During my stay in Colgate-Palmolive I managed four of their nine different categories, with six different Retailers. Some of the daily activities were analyzing qualitative and quantitative market and sales data, designing planograms and developing POS strategies.

Master'S Degree In International Business Management, International Business

International Students Exchange Program (Germany), International Management

Bachelor'S Degree In Business Administration, Management