Team management: Marketing & Communication, Customer Experience, Product & New business development team >50 people ; budget >€ 9MDigital transformation of a traditional model such as car sales, achieving >1000 sales/month throughout Spain from a single location in Madrid, 80M turnover last quarter, achieving that 85% of customers buy the car online, without previously seeing it and receive it for free at home.- Budget management and conception of the marketing and communication strategy. - Brand Guardian PR and investment plan in offline media (TV, radio & OOH)- B2C & C2B business lead, definition and execution. Implement the user acquisition strategy across all biddable channels PPC & Paid Media (Search, Display, Remarketing, RTB, Social, Classifieds & Affiliate) and offline (TV & radio)- Head of Product clicars.com: Manage key conversion points in the marketing funnel and engagement plan.- Cx is an obsession where we get a NPS of 81 (team of 40 people)- As New business lead, creation of the new C2C purchases area, reaching ~120 purchases/week.

As a Sales Director, Clicars grew + 531% in the last 15 months becoming # 1 used car dealership ecommerce in Spain (160 sales per month, to 1000), growth during the 2 Covid waves, reaching a monthly revenues of 14,5M.Digital transformation of a traditional model such as car sales, achieving 1000 sales / month throughout Spain from a single location in Madrid. Delivery of 70% of sales to the customer's home.Under my responsibility, I have managed financing, delivery, training and sales teams made up of more than 110 people.

- Created from zero the online marketing department, the strategy and objetives.- Traffic acquisition coordinator: (PPC) SEM, Display (retargeting), SMO (Facebook), Classifieds sites , SEO and affiliates programs.- Monitor web Analytics and business product KPI's- Online campaigns coordinator and marketing automation- As a Web Product Owner, define functional document fot IT and prepare wireframes prototypes for Web designer.

- Development and definition of the digital marketing plan.- Data analysis and measurement of the main KPIs from the different areas of e-marketing: web, mobile, APP, Social Media , Display, Afiliación, Email Marketing, SEO.- Product Manager of the web, creating the Blogs section.- Segmentation of users and creation the workflows according profile.- Define, create and implement retention, reactivation and customer loyalty strategies- Optimization of Email Marketing campaigns.- Analytics of web traffic: sources, conversion, funnel and UX- SEO strategy

- Planning, execution and measurement of the annual marketing plan- Rebrading and launch of the new site. - Partnerships and exchanges with brands and supports. - Event organization. Selection and management of agencies and suppliers. - Definition and parameterize the CRM (Dynamics).

- Launch promotional campaigns to increase the benefit and the diffusion of the newspaper - Negotiate with suppliers- Definition of the campaign advertising with the agency (TV, radio, internet), optical control- Redemption tracking.- Control of the budget, proposal of new ideas and benchmark.- Measure of campaign landing with Omniture.

- Support Mk on & off- Prepared events, newsletters, and helped for overall task in the department- Manage of internal and external communication of the company (press releases, newsletter)- Daily coordination with the design agency

- Prepared campaigns for encourage the loans in the cars dealership- Redemption of campaigns and results.- Communication and internal support to the national sales network.- Negotiation and management with suppliers.- Coordination of fairs and recruitment of staff.

- Support in the execution of brochures- Support in preparation and organization of decoration seminars that take place in stores for IKEA FAMILY members.- Support in the editing and launching of the Web.