- Lead and drive the growth of the digital business through innovative, creative and tailored made ideas, plans and process improvements.- Leverage industry trends, technology and leading practices to challenge the status quo in support of long-term developments- Find modern creative solutions to complex visual problems while maintaining brand identity aesthetics. - Ensure that the creative output is consistent across all digital channels and that concepts are aligned with the brands’ creative direction. - Oversee the digital production teams to ensure the accurate and timely release of content and services to support business needs- Develop creative digital campaigns and strategies for clients that include creative assets, digital PR and social media- Pitch and manage relationships and projects with website, bloggers, digital influencers and their agents, including creating project briefs, negotiating terms, contract review and seeing project terms through to completion- Integrate PR and social media strategies and messages into brand communication and establish consistency across all channels- Deliver creative digital content ideas for PR and social media campaignsHave a network of creative professionals to tap for content creation including photographers, videographers, etc- Stay up-to-date on digital trends, creative solutions within art, fashion and technology.- Evaluate trends, assess new data and keep up-to-date with the latest marketing techniques.

- Lead and drive the growth of the digital business through innovative ideas and process improvements.- Leverage industry trends, technology and leading practices to challenge the status quo in support of long-term developments- Drive ongoing business analysis and reporting- Oversee the digital production teams to ensure the accurate and timely release of content and services to support business needs- Guarantees the overall integrity and consistency of brand standards across digital initiatives- Develop creative digital campaigns and strategies for clients that include creative assets, digital PR and social media- Pitch and manage relationships and projects with website, bloggers, digital influencers and their agents, including creating project briefs, negotiating terms, contract review and seeing project terms through to completion - Integrate PR and social media strategies and messages into brand communication and establish consistency across all channels- Deliver creative digital content ideas for PR and social media campaignsHave a network of creative professionals to tap for content creation including photographers, videographers, etc- Management clients, with knowledge of best practices- Develop guest lists and recommend event formats and ideas for digital media events- Research and keep current on new digital trends, websites and platforms

Undergraduate Program in Fashion Editor: Styling & Communication Subject: Unconventional communication - 24 hours

Clients Focus:- Communication with clients on day-to-day activities- Developing, executing and coordinating the formulation, selling, and execution of key Social Marketing initiatives with the goal of increasing traffic & sales- Social media management (channels & campaigns); including but not limited to online advocacy, copyrighting, community-outreach efforts, managing digital campaigns and partnerships with digital influencers- Community management of social networking sites including Snapchat, Instagram, Facebook, Twitter, Pinterest, Google+ and other similar community sites, publishing on blogs and social applications as necessary- Influencer outreach programs, building an active brand ambassador network to support clients’ objectives- Contributor outreach programs, identifying and managing relevant contributors that form part of client content calendars- Monitor effective competitors to use as benchmarks for measuring the impact of social media programs, and analyse, review, and report on effectiveness of campaigns in an effort to maximize results- Monitor trends in social media tools, trends and applications- Support and assist re: the coordination of photography shoots- Research and image sourcing; organizing and laying out digital assets- Budget development, submission and reconciliation- Identify and drive initiatives to improve community performance- Develop Standards and Best Practices Agency Focus- Support teams across the agency’s various international locations within a digital capacity- Support implementation of the agency’s own digital mission statement via development of smith-petersen.com and social media accounts- Research and management of database for influencers and content creators, websites / platforms, third party partners,- Content creation for clients and internally during Fashion Weeks- Encourage adoption of relevant social media techniques into the corporate culture

- Developing, executing and coordinating the formulation, selling, and execution of key Social Marketing initiatives with the goal of increasing traffic & sales- Monitoring d'management group Social Media performance and benchmarking against competitors, offering insights offering insights and suggesting actions in line with the company’s strategic objectives- Identify and drive initiatives to improve community performance- Develop Standards and Best Practices for content creation, management, distribution and governance- Build relationships and partnerships with relevant individuals, multi-disciplinary communities and networks- Own, understand and report on community health and success. Analyze quantitative and qualitative feedback to identify trends and insights into user needs- Coordinate with rights and permission on releases for models/talents/photographers- Assist with all internal and external events (pre-event production; on-site logistics and execution, and post-event follow through) including correspondence with event participants, the event’s production timeline and the event’s promotional schedule- Partner to coordinate all event elements including venue sourcing, catering, photography, design/florals, specialty elements such as DJ, photo booth and gadget inclusions and on-site staff management- Budget development, submission and reconciliation- Shoot production including commissioning photographers and putting in place all aspects of shoots (crew, location, fee negotiation, etc.)

• Identify and drive initiatives to improve community performance, working closely with cross-functional stakeholders.• Develop Standards and Best Practices for content creation, management, distribution and governance.• Management of presence in social networking sites including Facebook, Twitter, Pinterest, Google+ and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed• Monitor effective benchmarks for measuring the impact of social media programs, and analyse, review, and report on effectiveness of campaigns in an effort to maximize results.• Build relationships and partnerships with relevant individuals, multi-disciplinary communities and networks.• Monitor trends in social media tools, trends, applications and platforms.

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