Alban Lecellier Email & Phone Number

Doubaï, Émirats Arabes Unis

In charge of 8 markets (for both Travel retail and Local Market) : Turkey, India, South Africa, Oman, Jordan, Iraq, Angola, Nigeria.- Direct report to General Manager- Manage and develop an Area Sales executive- Responsible for the P&L of the markets & clients

Doubaï, Émirats Arabes Unis

Dubai, United Arab Emirates

- Manage 2 sales delegate + 1 sales coordinator- Direct report to General Manager and TR WW Director- Lead and optimize the productivity of a dedicated sales force team of 60 BCs- Monitor the P&L of each door, develop turnover and profitability - Negotiate trade animation plan and develop sell-out across the network=> In charge of sell-out/sell-in for Guerlain Travel Retail : UAE, Qatar, Lebanon, KSA, and in-flight sales.

Dubai, United Arab Emirates

Area Sales Manager for Middle East and Africa with direct report to board members (founder, International SVP, EMEA Sales Director).Key responsabilities :- Implement ABH global strategy to local requirements (pricing, assortment, visibility etc.)- In charge of ABH Middle East P&L- Direct contact for our retailers and distributors- Weekly TB with ABH EMEA and LA team for regional updates- Recruit, train and manage a sales team of 10 people (Country Manager, Artistry Trainer and Account Coordinators)- Create and develop tools to follow up on plannings, sales, targets, achievement and KPIs (ATV, UTV, MOB etc.)- Partnering with retailers and distributors to develop sales (contract, Sell-In & Sell-Out, assortment, trade marketing plan, RTVs etc.)

Paris, France

Center, South-West, South-East and Ile de France regionsManage trade policy in different areas of France - Monitor and drive L’Oréal top clients- Support POS in their development (Sell-In/Sell-Out)- Build a trade marketing strategy with headquarters and clients- Follow up trade marketing executions (POS materials and animations) - Manage growth resources and P&L Key achievements : 120 POS // 1st Turnover & best increase in 2018

South East Of France

Responsible for 150 POS in 4 departments. Key missions : - Bargain with clients to optimize their assortment- Develop visibility & market shares in POS (Sell-Out)- Train Beauty Advisors on our products Vichy & Dercos- Prospect new clients

South West Of France

Responsible for 200 POS in 6 departments. Key missions : - Bargain with clients to optimize their assortment- Develop visibility & market shares in POS (Sell-Out)- Train Beauty Advisors on our products La Roche Posay & Sanoflore- Prospect new clients

Paris Area, France

Direct partner for Sephora, Printemps, Bon Marché & Galeries Lafayettes - Follow incentives and challenges per retailers- Lead the business department in field actions- Implement and monitor the trade marketing plan for the French divisionKey achievements : In charge of 490 POS / 4 retailers

Angers

Seller in the tools/hardware store- Responsible for the merchandise during early mornings- Advising and selling heavy tools

Paris

- Assisting sales force (55 people), regional coordinators and sales Director on daily tasks- Elaborating and analysing challenges for sales force- Organizing meetings: seminars (twice a year), conference calls (each month) and trainings- Developing tools to follow up and analyse the sell-out (weekly, monthly and year-to-date)- Organizing, examining and presenting mystery shopping evaluations- Helping the setting out of trade-marketing operations - Managing sales incentives- Participating on sales visits with coordinators and sales Director- Participating to recruitment - Organizing final evaluationsKey achievements : supervise 55 BA’s / 2 seminars set-up

Les Ponts De Cé

Seller in Mountain/Climbing sector in the store:- Advising customers on products- Developing daily sales amount - Setting up the point of sale displays and advertising

Région De Angers , France

Brand and event representative in Angers :- Supporting events with equipment and logistics- Canvassing student associations and events for Red Bull support- Realization of a monthly report about marketing and communication actions- Assisting the sales representatives with the clients- Prospecting for new distributors helping the sales personKey achievements : Distributing 600 cans/month, and supporting 10 events per month approximately

Eastern France

Sales representative in Eastern France (8 departments):- Store follow-up (approx. 60 stores)- Increase in-store brand references- Raise the holding rate of L’Oréal products/clients- Set the point of sale displays and advertising

Orlando, Floride, États-Unis

Responsible for the merchandising in a store- Multilingual advising (French, English, Spanish)- Liven up sales point- Stock management

Master'S Degree, Fast Moving Consumption Goods

Activities and Societies: - Sport office member 2010-2011 - Federation of association member 2011-2012

Bachelor Of Business Administration (Bba), International Exchange Program