Al Barraza Email & Phone Number

San Francisco Bay Area

We're here to help you answer the big, strategic questions that create outsized impact.Preference Analytics is a B2B and B2C insights and strategy firm with a track record for helping high-tech and financial service industries drive growth. We do it with a data-driven approach and time-tested experience that helps you gain accurate insights faster and beat the competition.We service leading brands and Fortune 500 companies. Many of our clients are Silicon Valley tech companies in ecommerce and fintech. Our deep expertise and attentive listening enables us to offer quantitative and qualitative research and measurement, data analytics, and go-to-market strategies that help you accomplish your business goals.We are Latino/x-owned company. Preference Analytics can help you identify the distinctive needs and values of your multicultural consumers and clearly articulate the benefits of what you offer to them. We do it by developing a set of actionable insights to draw from to reveal and quantify truths about your multicultural consumer.Brand/client experience:* Fintech: PayPal, Route, Fleetcor, TransUnion, Clover, NMI, Intuit, Adobe, BigCommerce, Intercom, Envestnet|Yodlee, Facebook, Malwarebytes* Insurance: Allstate, Travelers, TIAA, Nationwide, Farmers, Encompass Insurance, Lincoln Benefit Life, PMI, AAA (Auto Club South Insurance)* Banking / Investments / Credit Cards: Wells Fargo, Dean Witter/Morgan Stanley, Discover, Sears Credit* CPG: Coca-Cola, Clorox/PineSol, ACH* Online Service Provider - Prodigy (first online service formed by IBM+CBS+Sears; eventually SBC Yahoo!)* Real Estate - Coldwell Banker* Educational Products: Herff-Jones * Non-Profit (US Hispanic): Alzheimer's Association, National Hispanic Corporate Council* Transporation - XPS, Emery International, Con-Way

Insights Executive. Led a team of global researchers focused on growing mobile, online, and in-store commerce. Identify growth opportunities, develop new payment and financial products for consumers and merchants, and improve the end-to-end customer experience. Delivered actionable insights and consulting to C-level executives. In-depth knowledge of the needs of global merchants, and a deep understanding of consumers in APAC, Latin America, and the fast-growing U.S. Hispanic market of 53 million people. Corporate Leader. As a Director, was among the top 3% of the ~13,000 PayPal employees. Directly contributed to the design and launch of new payment and financial solutions, including PayPal Working Capital.Member of SMB Extended Leadership Team delivering thought leadership on business strategy, merchant marketing & product development. Led merchant segmentation and business application. Enabled consumer and merchant value propositions to support the launch of PayPal Here in Japan.

Intuit Inc. is an American software company with annual revenue of nearly $4 billion. It develops financial and tax preparation software and related services for small businesses, accountants and individuals. Flagship products: Quickbooks, TurboTax, Quicken, Mint.com. Enabled Intuit's Small Business Web marketing and product development teams to: achieve a deeper understanding of the marketplace, customers, and prospects; develop superior products; inform strategic and tactical decisions.Identified new product features for SaaS financial management software. Determined which behaviors, experiences and characteristics improve the retention of customers using website services and products. Provide management with insight and implications of how macro-economic trends affect business performance and client attitudes and purchase intentions.

Allstate Corporation is the largest publicly held personal lines property and casualty insurer in America with $123.5 billion in total assets, $34 billion in revenue, and $2.7 billion in operating income. Widely known through the "You're In Good Hands With Allstate ®" slogan. Customer Insights & Planning Executive. Directed staff of seasoned research and planning professionals to enable improved decision-making and grow revenue for six client groups. Managed up to $10 million annual research budget. Coached the people manager and the team that was responsible for customer satisfaction/NPS across the organization. Relationship Manager for following business units and functions: Advertising/Communications; Brand Strategy; Emerging Markets; Allstate Financial Division; Independent Agency Distribution, and International. Accomplishments: Corporate positioning & "Our Stand" campaign that increased shopping rates by several million households. Doubled Hispanic market revenue to $2.2 billion over 5 years via advice, insights, databases, best practices. Increased annual revenue by $5 million by designing & implementing a customer loyalty program. Enabled global expansion into Germany, Italy, Puerto Rico, South Korea and India.Designed and managed research and consulting for other Sears and Allstate subsidiaries including but not limited to: Sears Financial Network, Discover Card, Dean Witter Reynolds (now Morgan Stanley), Coldwell Banker, Sears Credit Card, Prodigy, Lincoln Benefit Life, Encompass, PMI.

Palo Alto, California

Identified opportunities to drive revenue growth and reduce operating costs through market research and strategic planning. Directed all market research activities for CNF and its business units - Consolidated Freightways, Con-Way, Emery International. Con-Way, now XPO, is the successor to CNF Transportation.

Wrote press releases & public service announcements. Investigated educational needs of student population. Analyzed student registration trends and revenues.

M.A., Economics

Activities and Societies: Focus Areas of Study: International Economics, Econometrics M.A. Economics, with focus on International.

B.A., Double Major In: Economics, International Relations

Activities and Societies: NCAA II Varsity Tennis

Education record