Albee Hou (She/Her) Email & Phone Number

San Francisco, CA, US

San Francisco, California, United States

San Francisco, California, United States

San Francisco, California, United States

Liftoff is the leading growth acceleration platform for the mobile industry, helping advertisers, publishers, DSPs and game developers scale revenue growth with solutions to market and monetize mobile apps.

San Francisco, California, United States

San Francisco Bay Area

FeedMob specializes in honest, post-install KPI driven mobile advertising at scale. We aggregate the world's largest supply partners to focus on driving new users that are meaningful to your mobile business while eliminating fraud. Feel free to contact me at albee@feedmob.com or visit http://feedmob.com/ to learn more.

San Francisco Bay Area

• Manage day-to-day ad network/Agency partner relationship; provide exceptional client service to advertising partners
• Schedule, upload, launch and manage mobile advertising campaigns for advertisers needs complete, and optimize the performance toward the KPIs
• Develop reports and systems to manage and forecast advertising inventory
• Analyze campaign and publisher performance, identifying trends and areas of opportunity
• Assist in the technical aspects of advertiser integration (both new and ongoing) by providing necessary technical guidance to the advertiser
• Manage traffic and detect any fraudulent activities

San Francisco Bay Area

• Work with both internal and external parties to ensure that technical and campaign related issues are handled quickly and appropriately with advertisers
• Focus on account management through campaign performance analysis, campaign optimization, and maximizing advertiser relationships for new opportunities
• Communicate and work closely with internal account managers, and publisher managers to provide campaigns support
• Manage campaigns on an ad severing platform from integration through launch
• Perform ongoing optimization of campaigns to ensure quality for the advertisers
• Assist in the technical aspects of advertiser integration (both new and ongoing) by providing necessary technical guidance to the advertiser

San Francisco Bay Area

• Campaign Setup in HasOffers, CIS.
• Campaign changes that are approved by the Account Manager
• Performance Optimization Reporting and Monitoring
• Quality Control Monitoring and Reporting
• Efficiency Optimization for internal workflows and daily routine of ad-ops and Acct. Mgt.

San Francisco Bay Area

• Designed and executed a PPC campaign using Google AdWords
• Performed keyword and competitor research
• Created landing pages by using Wix
• Developed marketing tactics to generate maximum website traffic
• Monitored campaign performance to optimize end results

San Francisco Bay Area

• Managed PPC campaigns in Facebook and implemented A/B testing in the design of PPC campaigns
• Designed and executed a PPC campaign in Google Ad-words for generating leads of event planning
• Managed and evaluated multi event marketplace platforms to generate leads
• Arranged event planning logistics and administrative tasks on private/corporate event requests
• Supported operation tasks

San Francisco Bay Area

• Managed PPC campaigns in Facebook and implemented A/B testing in the design of PPC Campaigns, with 27,351 impressions, 90 clicks, 0.33% CTR.
• Managed Social Media platforms (Facebook, and Twitter)
• Designed and Managed Ads in Yelp and Groupon
• Supported Operation Needs

San Francisco Bay Area

• Coordinate all associations’, clubs’, or organizations’ orientation to the process of requesting funds for each trimester and academic year.
• Hear, receive, and evaluate all requests for funds from the SGA / 12 events were successfully hosted.
• Evaluate ways for the SGA to improve spending of money and return on investment.
• Be the primary liaison and resource for associations, clubs, and organizations and take primary responsibility for their needs / 3 new clubs were successfully established, and 40 students were encouraged to join GGU.

San Francisco Bay Area

• Managed PPC campaigns in different platforms such as Facebook and LinkedIn, with 20.39% result rate, 1,280 video views, 2,183 people reached for a month.
• Implemented A/B testing in the design of PPC campaigns
• Managed Social Media platforms (Facebook, Twitter, Google+, LinkedIn)
• Created SEO friendly content marketing in the Badger Maps blog with Word Press

Master'S Degree, Marketing/Marketing Management, General, 3.7 / 4.0

Activities and Societies: Student Government Association

English Language And Literature, General, 3.5/4.0

Bachelor'S Degree, Public Policy Management, 3.21/4.0