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Strategic | Ideation | Learner | Input | IntellectionResults-driven marketing executive, consultant, and educator with 25+ years of varied and progressive experience in strategy, business development, integrated marketing communications, and sales and marketing operations—with extensive expertise in pharmaceutical and biotech launch marketing and the treatment of stigmatized conditions. Proven track record in exceeding business objectives with spot-on, insight-driven strategy and flawless, integrated creative execution. Dedicated to building successful brands through design thinking, strategic intuition and relentless innovation. Amber holds a bachelors degree in journalism and political science from Texas A&M University, Master of Arts in Design Management from Savannah College of Art and Design, and a Master of Theological Studies from Southern Methodist University Perkins School of Theology.
Viatris
View- Website:
- viatris.com/en
- Employees:
- 17469
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Senior Director Of MarketingViatrisFort Worth, Tx, Us -
Senior Vice President, Strategic DevelopmentEversana Intouch Jun 2022 - PresentOverland Park, Kansas, UsLead cross-functional business development teams for the eight award-winning, full-service healthcare agency and specialty affiliates of EVERSANA INTOUCH, the first – and only – agency network to be part of a fully integrated life science commercial services platform. Craft compelling strategic, creative, and omnichannel execution narratives in pursuit of large-scale, national and global DTC and HCP agency of record engagements.In 2024, EVERSANA INTOUCH was named the 7th largest healthcare agency by revenue on the Medical Marketing + Media Agency 100–growing 7% in 2023 to $416M in revenue. -
Founder And Principal ConsultantSeamripper Jan 2010 - PresentDallas-Fort Worth, Texas, UsProblem. Solved. For over a decade, Seamripper has helped businesses, brands, teams, and individuals deconstruct their challenges with precision, care, and courage to craft solutions that are both elegant and effective. We specialize in a unique blend of expert assessment, design thinking, and actionable insight that provides clients with both perspective and possibilities. LONG-TERM ASSIGNMENTS: ►Interim Chief Marketing Officer, Xperiome (Albion Ventures)►Executive Consultant, TrueBridge Capital►Executive Consultant, Gracent (Altamont Capital)►Executive Consultant & Coach, Federation of State Medical Boards►Executive Consultant, BrightView Health (Shore Capital Partners) ►Executive Consultant, Optinose (Avista Capital)►Executive Consultant, National Spine & Pain Centers (Avista Capital) ►Executive Consultant, Alita Care, formerly Meadows Behavioral Health (Kohlberg) ►Consulting Digital Strategist, Baldwin& ►Consulting Digital Strategist, Enilon►Consulting Strategist, Mio Global ►Fractional Chief Marketing Officer, Red Privet ►Interim Brand Director, Orexo Pharmaceuticals ►Interim Chief Marketing Officer, CRC Health (Bain Capital) ►VP, Marketing, Simpli.fi (Frontier Capital)►VP, Innovation, imc2 health + wellness ►VP, Marketing, CLAD, a division of J.C. Penney ►VP, Strategy, Targetbase, an Omnicom agency -
Adjunct InstructorTexas Christian University Jun 2021 - PresentFort Worth, Tx, UsAdjunct instructor in the Bob Schieffer College of Communication. Fall 2021–Strategic Insight DevelopmentSpring 2022–CampaignsSpring 2023–CampaignsSpring 2024–Campaigns (Health Communication) -
Senior Vice President, Strategic DevelopmentIntouch Group Jun 2021 - Jun 2022Overland Park, Ks, UsContribute to the growth of Intouch Group affiliates through leading business development, serving as a strategic advisor for existing clients, and developing thought leadership platforms. With annual billings of over $220 million, Medical Marketing + Media has ranked Intouch Group as one of the top 7 healthcare agencies in the United States.In December 2021, Intouch Group was acquired by EVERSANA, the leading provider of outsourced commercialization services for the life sciences industry. -
Strategic AdvisorIntouch Group Jan 2017 - Jun 2021Overland Park, Ks, UsProvide strategic account planning and new business development support to leading pharmaceutical and biotech brands through the Intouch Group network of affiliate agencies. -
Executive-In-Residence, Temerlin Advertising InstituteSouthern Methodist University Jun 2015 - May 2021Dallas, Tx, UsProfessor of practice teaching both undergraduate and graduate students in digital advertising and innovation, advertising strategy and account planning, new business development, marketing measurement, and healthcare advertising. Created and lead graduate discovery course at the Cannes International Festival of Creativity. AAF National Student Advertising Competition Faculty Advisor (Spring 2017-2021) 2018 District X Best Segmentation Strategy 2019 District X Champions, National Qualifier 2020 District X Best Media Plan 2021 District X Best Media PlanRecipient, 2019-2020 Temerlin Advertising Institute Student Support AwardRecipient, 2018-2019 Temerlin Advertising Institute Student Support AwardRecipient, 2016-2017 Temerlin Advertising Institute Innovative Teaching and Learning Award -
Adjunct Lecturer, Neeley School Of BusinessTexas Christian University Jun 2015 - May 2016Fort Worth, Tx, UsFall 2015–Special Problems in Marketing: Digital and Social Media (MBA)Spring 2016–Principles of MarketingSpring 2016–Integrated Marketing Communications -
Vice President, StrategyImc2 Health And Wellness Feb 2008 - Dec 2009Demonstrated unique experience in marketing both Rx and OTC products by crafting strategies for top five pharmaceutical companies including Lilly, GlaxoSmithKline Consumer Healthcare and EMD Serono. Oversaw interactive strategic development for five neuroscience brands at Lilly including the blockbuster drug, Cymbalta. Lead strategist for ongoing patient retention programs for over-the-counter weight loss drug alli and the pre-approval oral MS therapy, cladribine. Drove 100% revenue growth in key accounts within one year of joining company.
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Strategy DirectorCognizant Aug 2005 - Feb 2008Led team of strategists in developing innovative interactive programs for over 30 pharmaceutical brands at Pfizer, Shire, Johnson & Johnson and CSL Behring. Served as the lead digital strategist for the launch of Pfizer’s blockbuster drug Chantix, Shire’s Lialda and OrthoBiotech’s Doxil. Led the creation of the agency’s consumer healthcare practice, securing and producing award-winning work for iconic brands such as Band-Aid, Johnson’s Adult Skincare, Red Cross First Aid, RoC Skincare and launching the first healthcare professional Web site for Listerine--which produced more than $1M in revenue within its first year of launch.
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Director, Corporate CommunicationsInlet Technologies Jul 2004 - Jul 2005San Jose, Ca, UsContracted as a consultant by executive management of technology start-up to position corporation for investment and launch proprietary high-definition encoding technology within the broadcast and post-production markets. Developed corporate key message and product names and positioning. Designed corporate identity including creation of new logo, development of Web site and writing and design of marketing collateral. Established public relations program, built media database, wrote and distributed over 25 strategic press announcements to introduce company to target media and potential investors. Planned and managed corporate and partner presence at two major industry conferences, including National Association of Broadcasters Conference and International Broadcasting Conference.In 2011, Inlet Technologies was purchased by Cisco Systems for $95 million. -
Marketing Director, Higher EducationSciquest Aug 2002 - Jul 2004Durham, Nc, UsEstablished SciQuest as the leading procurement software provider in higher education through strategic, integrated marketing management. Planned and executed annual Next Level Conference, a 4-day SciQuest-sponsored sales event with over 90 participating clients, prospects and partners, which accelerated the closing of over $2 million in sales. Introduced over 240 new leads in the sales pipeline, representing 9.1 million in sales opportunities through integrated online marketing campaigns and coordination of over 20 regional and national higher education events. Developed and executed co-marketing campaigns with key channel partners, securing over $25,000 in co-marketing funds. Created and launched The Innovators Circle, a year-long benchmarking study of electronic procurement in higher education.In 2010, SciQuest raised $57 million in an initial public offering on the Nasdaq. -
Senior Marketing ManagerChanneladvisor Jul 1999 - Jul 2002Morrisville, Nc, UsCoordinated design and launch of new corporate identity. Provided editorial direction for and coordinated the production of all marketing collateral including sales presentations, case studies, white papers and product data sheets. Redesigned and served as Webmaster for consumer and business-to-business Web sites. Developed and executed all strategic marketing campaigns. Exercised budget responsibility for all marketing expenditures. Managed vendor relations and the work of two in-house graphic designers who provided creative services to internal and external clients. Began as online editor and ninth employee of AuctionRover.com, a start-up company, in its first month of operation. Promoted to information architect of consumer and enterprise auction management software upon acquisition by GoTo.com. AuctionRover.com was bought by GoTo.com (later Yahoo!) for $175 million. ChannelAdvisor was subsequently spun off into a private company. In 2013, ChannelAdvisor raised $86 million in an initial public offering on the NYSE. Stock symbol: ECOM
Amber Benson Skills
Amber Benson Education Details
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Southern Methodist UniversityTheological Anthropology) -
Savannah College Of Art And DesignDesign Management -
Texas A&M UniversityJournalism/Political Science
Frequently Asked Questions about Amber Benson
What company does Amber Benson work for?
Amber Benson works for Viatris
What is Amber Benson's role at the current company?
Amber Benson's current role is Senior Director of Marketing.
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What schools did Amber Benson attend?
Amber Benson attended Southern Methodist University, Savannah College Of Art And Design, Texas A&m University.
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Amber Benson has interest in Interior Design, Children, Visual Design, Fashion, Economic Empowerment, Sewing, Songwriting, Behavioral Change, Intersection Of Business And Faith, Poverty Alleviation.
What skills is Amber Benson known for?
Amber Benson has skills like Digital Marketing, Marketing Strategy, Social Media Marketing, Digital Strategy, Marketing, E Commerce, Integrated Marketing, Mobile Marketing, Online Advertising, Strategic Planning, New Business Development, Marketing Management.
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