Amber Benson

Amber Benson Email and Phone Number

Senior Director of Marketing @ Viatris
Fort Worth, TX, US
Amber Benson's Location
Dallas-Fort Worth Metroplex, United States, United States
About Amber Benson

Strategic | Ideation | Learner | Input | IntellectionResults-driven marketing executive, consultant, and educator with 25+ years of varied and progressive experience in strategy, business development, integrated marketing communications, and sales and marketing operations—with extensive expertise in pharmaceutical and biotech launch marketing and the treatment of stigmatized conditions. Proven track record in exceeding business objectives with spot-on, insight-driven strategy and flawless, integrated creative execution. Dedicated to building successful brands through design thinking, strategic intuition and relentless innovation. Amber holds a bachelors degree in journalism and political science from Texas A&M University, Master of Arts in Design Management from Savannah College of Art and Design, and a Master of Theological Studies from Southern Methodist University Perkins School of Theology.

Amber Benson's Current Company Details
Viatris

Viatris

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Senior Director of Marketing
Fort Worth, TX, US
Website:
viatris.com/en
Employees:
17469
Amber Benson Work Experience Details
  • Viatris
    Senior Director Of Marketing
    Viatris
    Fort Worth, Tx, Us
  • Eversana Intouch
    Senior Vice President, Strategic Development
    Eversana Intouch Jun 2022 - Present
    Overland Park, Kansas, Us
    Lead cross-functional business development teams for the eight award-winning, full-service healthcare agency and specialty affiliates of EVERSANA INTOUCH, the first – and only – agency network to be part of a fully integrated life science commercial services platform. Craft compelling strategic, creative, and omnichannel execution narratives in pursuit of large-scale, national and global DTC and HCP agency of record engagements.In 2024, EVERSANA INTOUCH was named the 7th largest healthcare agency by revenue on the Medical Marketing + Media Agency 100–growing 7% in 2023 to $416M in revenue.
  • Seamripper
    Founder And Principal Consultant
    Seamripper Jan 2010 - Present
    Dallas-Fort Worth, Texas, Us
    Problem. Solved. For over a decade, Seamripper has helped businesses, brands, teams, and individuals deconstruct their challenges with precision, care, and courage to craft solutions that are both elegant and effective. We specialize in a unique blend of expert assessment, design thinking, and actionable insight that provides clients with both perspective and possibilities. LONG-TERM ASSIGNMENTS: ►Interim Chief Marketing Officer, Xperiome (Albion Ventures)►Executive Consultant, TrueBridge Capital►Executive Consultant, Gracent (Altamont Capital)►Executive Consultant & Coach, Federation of State Medical Boards►Executive Consultant, BrightView Health (Shore Capital Partners) ►Executive Consultant, Optinose (Avista Capital)►Executive Consultant, National Spine & Pain Centers (Avista Capital) ►Executive Consultant, Alita Care, formerly Meadows Behavioral Health (Kohlberg) ►Consulting Digital Strategist, Baldwin& ►Consulting Digital Strategist, Enilon►Consulting Strategist, Mio Global ►Fractional Chief Marketing Officer, Red Privet ►Interim Brand Director, Orexo Pharmaceuticals ►Interim Chief Marketing Officer, CRC Health (Bain Capital) ►VP, Marketing, Simpli.fi (Frontier Capital)►VP, Innovation, imc2 health + wellness ►VP, Marketing, CLAD, a division of J.C. Penney ►VP, Strategy, Targetbase, an Omnicom agency
  • Texas Christian University
    Adjunct Instructor
    Texas Christian University Jun 2021 - Present
    Fort Worth, Tx, Us
    Adjunct instructor in the Bob Schieffer College of Communication. Fall 2021–Strategic Insight DevelopmentSpring 2022–CampaignsSpring 2023–CampaignsSpring 2024–Campaigns (Health Communication)
  • Intouch Group
    Senior Vice President, Strategic Development
    Intouch Group Jun 2021 - Jun 2022
    Overland Park, Ks, Us
    Contribute to the growth of Intouch Group affiliates through leading business development, serving as a strategic advisor for existing clients, and developing thought leadership platforms. With annual billings of over $220 million, Medical Marketing + Media has ranked Intouch Group as one of the top 7 healthcare agencies in the United States.In December 2021, Intouch Group was acquired by EVERSANA, the leading provider of outsourced commercialization services for the life sciences industry.
  • Intouch Group
    Strategic Advisor
    Intouch Group Jan 2017 - Jun 2021
    Overland Park, Ks, Us
    Provide strategic account planning and new business development support to leading pharmaceutical and biotech brands through the Intouch Group network of affiliate agencies.
  • Southern Methodist University
    Executive-In-Residence, Temerlin Advertising Institute
    Southern Methodist University Jun 2015 - May 2021
    Dallas, Tx, Us
    Professor of practice teaching both undergraduate and graduate students in digital advertising and innovation, advertising strategy and account planning, new business development, marketing measurement, and healthcare advertising. Created and lead graduate discovery course at the Cannes International Festival of Creativity. AAF National Student Advertising Competition Faculty Advisor (Spring 2017-2021) 2018 District X Best Segmentation Strategy 2019 District X Champions, National Qualifier 2020 District X Best Media Plan 2021 District X Best Media PlanRecipient, 2019-2020 Temerlin Advertising Institute Student Support AwardRecipient, 2018-2019 Temerlin Advertising Institute Student Support AwardRecipient, 2016-2017 Temerlin Advertising Institute Innovative Teaching and Learning Award
  • Texas Christian University
    Adjunct Lecturer, Neeley School Of Business
    Texas Christian University Jun 2015 - May 2016
    Fort Worth, Tx, Us
    Fall 2015–Special Problems in Marketing: Digital and Social Media (MBA)Spring 2016–Principles of MarketingSpring 2016–Integrated Marketing Communications
  • Imc2 Health And Wellness
    Vice President, Strategy
    Imc2 Health And Wellness Feb 2008 - Dec 2009
    Demonstrated unique experience in marketing both Rx and OTC products by crafting strategies for top five pharmaceutical companies including Lilly, GlaxoSmithKline Consumer Healthcare and EMD Serono. Oversaw interactive strategic development for five neuroscience brands at Lilly including the blockbuster drug, Cymbalta. Lead strategist for ongoing patient retention programs for over-the-counter weight loss drug alli and the pre-approval oral MS therapy, cladribine. Drove 100% revenue growth in key accounts within one year of joining company.
  • Cognizant
    Strategy Director
    Cognizant Aug 2005 - Feb 2008
    Led team of strategists in developing innovative interactive programs for over 30 pharmaceutical brands at Pfizer, Shire, Johnson & Johnson and CSL Behring. Served as the lead digital strategist for the launch of Pfizer’s blockbuster drug Chantix, Shire’s Lialda and OrthoBiotech’s Doxil. Led the creation of the agency’s consumer healthcare practice, securing and producing award-winning work for iconic brands such as Band-Aid, Johnson’s Adult Skincare, Red Cross First Aid, RoC Skincare and launching the first healthcare professional Web site for Listerine--which produced more than $1M in revenue within its first year of launch.
  • Inlet Technologies
    Director, Corporate Communications
    Inlet Technologies Jul 2004 - Jul 2005
    San Jose, Ca, Us
    Contracted as a consultant by executive management of technology start-up to position corporation for investment and launch proprietary high-definition encoding technology within the broadcast and post-production markets. Developed corporate key message and product names and positioning. Designed corporate identity including creation of new logo, development of Web site and writing and design of marketing collateral. Established public relations program, built media database, wrote and distributed over 25 strategic press announcements to introduce company to target media and potential investors. Planned and managed corporate and partner presence at two major industry conferences, including National Association of Broadcasters Conference and International Broadcasting Conference.In 2011, Inlet Technologies was purchased by Cisco Systems for $95 million.
  • Sciquest
    Marketing Director, Higher Education
    Sciquest Aug 2002 - Jul 2004
    Durham, Nc, Us
    Established SciQuest as the leading procurement software provider in higher education through strategic, integrated marketing management. Planned and executed annual Next Level Conference, a 4-day SciQuest-sponsored sales event with over 90 participating clients, prospects and partners, which accelerated the closing of over $2 million in sales. Introduced over 240 new leads in the sales pipeline, representing 9.1 million in sales opportunities through integrated online marketing campaigns and coordination of over 20 regional and national higher education events. Developed and executed co-marketing campaigns with key channel partners, securing over $25,000 in co-marketing funds. Created and launched The Innovators Circle, a year-long benchmarking study of electronic procurement in higher education.In 2010, SciQuest raised $57 million in an initial public offering on the Nasdaq.
  • Channeladvisor
    Senior Marketing Manager
    Channeladvisor Jul 1999 - Jul 2002
    Morrisville, Nc, Us
    Coordinated design and launch of new corporate identity. Provided editorial direction for and coordinated the production of all marketing collateral including sales presentations, case studies, white papers and product data sheets. Redesigned and served as Webmaster for consumer and business-to-business Web sites. Developed and executed all strategic marketing campaigns. Exercised budget responsibility for all marketing expenditures. Managed vendor relations and the work of two in-house graphic designers who provided creative services to internal and external clients. Began as online editor and ninth employee of AuctionRover.com, a start-up company, in its first month of operation. Promoted to information architect of consumer and enterprise auction management software upon acquisition by GoTo.com. AuctionRover.com was bought by GoTo.com (later Yahoo!) for $175 million. ChannelAdvisor was subsequently spun off into a private company. In 2013, ChannelAdvisor raised $86 million in an initial public offering on the NYSE. Stock symbol: ECOM

Amber Benson Skills

Digital Marketing Marketing Strategy Social Media Marketing Digital Strategy Marketing E Commerce Integrated Marketing Mobile Marketing Online Advertising Strategic Planning New Business Development Marketing Management Leadership Strategic Communications Online Marketing Strategy Marketing Communications Advertising Digital Media Start Ups Information Architecture Copywriting Management Competitive Marketing Strategies Brand Development Healthcare Marketing Software Marketing

Amber Benson Education Details

  • Southern Methodist University
    Southern Methodist University
    Theological Anthropology)
  • Savannah College Of Art And Design
    Savannah College Of Art And Design
    Design Management
  • Texas A&M University
    Texas A&M University
    Journalism/Political Science

Frequently Asked Questions about Amber Benson

What company does Amber Benson work for?

Amber Benson works for Viatris

What is Amber Benson's role at the current company?

Amber Benson's current role is Senior Director of Marketing.

What is Amber Benson's email address?

Amber Benson's email address is am****@****ail.com

What is Amber Benson's direct phone number?

Amber Benson's direct phone number is +121435*****

What schools did Amber Benson attend?

Amber Benson attended Southern Methodist University, Savannah College Of Art And Design, Texas A&m University.

What are some of Amber Benson's interests?

Amber Benson has interest in Interior Design, Children, Visual Design, Fashion, Economic Empowerment, Sewing, Songwriting, Behavioral Change, Intersection Of Business And Faith, Poverty Alleviation.

What skills is Amber Benson known for?

Amber Benson has skills like Digital Marketing, Marketing Strategy, Social Media Marketing, Digital Strategy, Marketing, E Commerce, Integrated Marketing, Mobile Marketing, Online Advertising, Strategic Planning, New Business Development, Marketing Management.

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