- Create a comprehensive, multi-channel marketing strategy, oversee the development of compelling content that aligns with business goals, and drive measurable growth in brand awareness, lead generation, and customer retention.- Shape and evolve the brand strategy to differentiate the company in the market, ensuring consistent messaging across all touchpoints. Manage brand guidelines to ensure a unified and compelling brand voice.- Oversee marketing strategies incl. digital, indoor, and outdoor to optimize performance across channels to maximize ROI. Ensure that campaigns are executed on time, within budget, and with a focus on customer engagement.- Build and manage a high-performing marketing team, providing leadership, mentoring, and growth opportunities. Foster collaboration between creative, digital, and product marketing teams to ensure cross-functional alignment.

- Maintain and prioritize the product backlog, ensuring that business goals and stakeholder needs are consistently aligned. Collaborate with product and business stakeholders to gather requirements and transform them into actionable user stories.- Create detailed project plans, define timelines, and track progress against milestones. Proactively identify and address risks, bottlenecks, and dependencies to ensure smooth delivery of product features.- Own and run agile ceremonies, ensuring the team stays on track and blockers are resolved quickly. Lead daily standups, sprint planning, retrospectives, and grooming sessions to drive continuous process improvement.- Organize and facilitate sprint reviews and demos, ensuring that stakeholders have visibility into the progress of the product and that valuable feedback is gathered for continuous iterations.- Plan and manage release cycles, ensuring that features are delivered on time and meet quality standards. Coordinate across backend, frontend, DevOps, and AI teams to ensure smooth deployments and post-release monitoring.- Act as the central communication hub, ensuring cross-functional teams are aligned on goals and deadlines. Provide clear, concise, and regular updates to stakeholders on project progress, potential risks, and upcoming releases. Facilitate alignment across different teams and departments.

- Gather and synthesize business performance data, customer insights, and market research to inform marketing strategies and campaigns.- Partner with cross-functional teams to execute 360-degree integrated marketing plans.- Lead end-to-end campaign development including landing page design and development, digital campaigns, and growth hacking strategies.- Understand how to utilize marketing vehicles best and apply learnings to create a robust, integrated marketing plan.- Lead marketing operational processes to support integrated marketing calendar planning - developing cross-functional meetings, creating integrated monthly calendars & briefs, and cascading communications internally.- Build strong reciprocal partnerships in a highly matrixed organization: creative, marketing operations, media, social, SEO, market research, and analytics.

Develop targeted marketing strategies and benchmarking to translate business goals into successful marketing campaigns, manage the entire process of the content creation (copywriting, photoshoot, design), and drive consensus between finance, marketing, customer relations, and business development. Research competitors. case studies, international & local trends, assess the market opportunity to develop a strategy for stable development and growth hacking.Execution of the marketing strategies through the following channels:Digital advertising: Facebook, Instagram, Google Ads, etc...Marketplace advertising: Amazon, Groupon, Wildberries, etc...Search Engine OptimizationEmail marketing and CRM automationInfluencer marketingRelevant KPI assessment and optimization/automatization of E-commerce processes.Marketing performance analysis, optimizations, and reporting.

- Identify guests' needs and business goals of the stakeholders to ensure the continuous development of the brand awareness campaigns. - Develop customized strategies and implement them to translate business goals into successful marketing campaigns, manage the entire process of creation platforms, and drive consensus between finance, marketing, and business development.- Research case studies, international & local trends, assess the market opportunity to develop a strategy for stable development and growth hacking.- Analyze data from conjoint studies to define and prioritize the challenges. - Organize events, public activities, festivals.- Estimate the monthly/annual budgets and get approval from the CEO.- Recommended solutions and implemented strategies ensured by 95% sold out of tickets for all special events in the last 3 years, the number of special events and birthday parties ordered by guests has increased by 300%, which provides new revenue streams and sustainable competitive differentiation in the market.

- Design digital media campaigns aligned with business goals.- Coordinate the creation of digital content/content marketing (e.g. website, blogs, press releases and podcasts).- Manage end-to-end digital projects.- Establish the web presence to boost brand awareness of in-house platforms (iVideo.am, IT Trend).- Maintain a strong online company voice through social media.- Liaise with Marketing, Sales, and Product development teams to ensure brand consistency.- Suggest and implement direct marketing methods to increase profitability.- Monitor ROI and KPIs.- Stay up-to-date with digital media developments.