Albert Barragan Email & Phone Number

Barcelona, Catalonia, Spain

London, England, United Kingdom

Developed and implemented the end-to-end global CRM and marketing retention strategy for NET-A-PORTER, MR PORTER, THE OUTNET and YOOX.Defined the structure, processes and tools required to efficiently deliver the growth marketing goals in a cost efficient and scalable way.

London, England, United Kingdom

Developed and managed a global marketing plan for D2C channels.Executed a customer-centric global outreach strategy, including email, mobile, social media, influencer marketing, paid media, and brand advertising.Led target setting, cross-channel analysis, and budget allocation for marketing activities, with a focus on customer acquisition, retention, and lifetime value.

London, England, United Kingdom

London, England, United Kingdom

Built CRM department from the ground up, devising and implementing new processes and policies. Key leader in merging the eCommerce and Retail business units and executing transformative consumer loyalty and engagement programmes

London, England, United Kingdom

Worked alongside CRM Manager to identify opportunities for business growth and set strategic direction to increase customer loyaltyDelivered end-to-end Analytics and Customer Insights for Marketing. This included developing analysis to identify customer segments, extracting customers for campaigns and running post campaign reporting to measure effectiveness and plan future campaigns

London, England, United Kingdom

Strategic Management

Marketing