Albert C. Email and Phone Number

• Member of the leadership team at Popcore• Created the Live Games studio with functional and effective teams: clear and defined teams structure (incl. Product Leads, Game Designers, Producers, Devs, Data Analysts, UIUX, QA, Player Experience Managers, ...), roles and responsibilities, live games approach, team mindset,...• Oversee and responsible for Live Games• Break silos and fostered teams and departments collaboration (game teams, UA, ASO, Analytics,...)• Achieved best month and best quarter in terms of Revenues in company history• Increased consistently all game KPIs allowing the games to scale healthy with the result of being top 3 downloads in the US and top 50 systematically• Collaborated with HR on people career plan• Features validation (includes features and system designs, balancing & economy, player progression, unlocks, rewards,...) and support on all of them• Constantly monitoring industry for best practices

• Member of the leadership team at Square Enix Mobile Publishing• SELM Games portfolio strategy• Market Opportunity Assessment & Positioning• Created, manage and develop high caliber product teams (incl. Product Managers, Producers, UA, Player Experience Managers, Market Research Analysts, Data Analysts,…) with special attention to their growth• Construct the strategy and requirements for building a successful LiveOps framework at SELM: building LiveOps and Product mentality throughout all processes and best practices in the team and developers with a Lean Product Management approach• Feature set roadmap & MVP definition as well as Go To Market plan product support (SL, WL and LiveOps stage)• Features validation (includes features and system designs, balancing & economy, player progression, unlocks, rewards,...) and support on all of them• Ownership of projects P&Ls• LiveOps Calendar, offers design, events framework & high level balancing, rewards and player progression• Monetization streams definition: IAPs, subscriptions, ads etc.• Game KPIs: management, monitoring and optimisation. Proactively driving improvements to games based on analytics• User Acquisition strategy• Define User Research & testing strategy• Content strategy & release plans• A/B testing strategy and pipeline• Define VIP player strategy and monitor player experience & sentiment with mitigation to issues and risks• Constantly monitoring industry for best practices• Support Ad Monetization Manager with ad strategy per game• Lead the Market Research for the current projects as well as the evaluation partners and pitches (and our internal team that drives it) for Athena and Zeus additional projects (code names)

Product Manager in Monster Legends - TOP 50 US Grossing Game (F2P)• Responsible of LiveOps team (7 FTE) (event design, macro balancings, strategy, pricings) and Feature team (11 FTE) with a monthly contribution of more than 80% in Net Revenues• Designed, balanced and continuously improved features and offers in the games and procedures to boost the main KPIs with a close collaboration with the Game Design Team• Responsible of AdMonetization from a Product perspective (follow up and improvement of main KPIs through analysis, events and new features)• Ensured daily/weekly revenue targets, by proposing, executing and continuously improving the game's content calendar• Designed and performed A/B tests, derived and prioritized changes and actions by the means of iterations• Benchmarked best practices of all Top Grossing Games (IOS & Android) in the main markets• Managed relations and worked close with Marketing, CS, Engineers and Head of Products to align strategies and maximize the impact of LiveOps in the games• Established a direct communication with users in order to have a better understanding of their needs and propose features and events that meet their expectations while ensuring the binomial: fun-monetization

• In charge of LiveOps for Live Games (design, macro balancings, strategy, pricings) with a monthly contribution of more than 80% in Net Revenues• Created, designed and developed features and the Calendar for Live Ops events, reference point for Top Management and employees to know the events that are coming• Promoted and designed Video Ads & Offer Wall integration on Live games and main responsible representing an extra 30% contribution for the company with a yearly impact of more than $15.000.000.• Developed, modeled and presented Sales Forecasts to Top Management with monthly deviations below 5% on each platform (Mobile & Facebook)• High understanding of Live Ops events, features and offers impact being able to predict its performance with less than a 5% deviation• Designed and performed A/B tests, derived and prioritized changes and actions by the means of iterations• Prepared monthly weekly and monthly reports comparing deviations from Actuals vs Budget and performance• Benchmarked best practices of all Top Grossing Games (IOS & Android) in the main markets• Defined offers and features in the games and procedures to boost the main monetization KPIs• Followed Up Offers and LiveOps features performance• Designed, developed and launched LiveOps content being able to place Dragon City as a Top 10 Grossing Game in the US several times and Monster Legends in the Top 20• Managed relations and worked close with Marketing, CS, Engineers and Head of Products to align strategies and maximize the impact of LiveOps in the games• Managed the Dragons Production in Dragon City in addition for 5 months giving the guidelines to the Art team• Speaker at Amsterdam Casual Connect (Monetization)

* In charge of a team of 3 analysts and responsible for Spain, Italy, Portugal, Argentina and Chile* Developed, modeled and presented the Business Plan to the Board of Directors* Prepared monthly, quarterly and annual management reports comparing deviations from Actuals vs Budget and performance* Create, monitored and analyzed KPI reports the for the Top Management of the company reporting on a daily basis* Analyzed daily, weekly and monthly sales by deal, category, vertical and country* Performed strategic analysis that helped Management to take decisions in Sales, Operations and Marketing* Analyzed Marketing performance and ROI and participated in strategic decisions based on consumer trends (buy, repetition, cross selling, loyalty)* Being involved in critical business projects such as: opening/closing verticals in countries, deals profitability, assessing in strategic investments and new CRM implementation

• Worked with popular Spanish brands Bollycao & Horno de Oro• Managed brands with annual turnover of more than €55,000,000• Analyzed weekly and monthly sales per Channel, Client, Brand & Reference• Forecasted sales for new promotions & product launches • Performed Nielsen & IRI market analyses • Designed, developed & implemented marketing campaigns • Worked with publicity agents, providers, and purchasing, sales, finance & legal departments• Coordinated and followed-up on new product launches and media coverage• Presented qualitative & quantitative test analyses for new products and “In & Outs”• Designed and managed the website• Developed & managed the Brand Marketing Budget• Created internal & external briefings• Developed the annual Brand Marketing Plan• Created the Power Point presentations for Executives & Sales Teams• Collaborated with the R&D department on the development of new products

• Was responsible for Eastern European Countries, Scandinavia & Greece• Created the annual budget• Forecasted annual sales • Analyzed sales & profitability by country, brand & market channels• Evaluated sales promotions• Worked closely with the Sales & Marketing departments• Created presentations for the Board of Directors of Affinity Petcare & Agrolimen Group

• Specialized in the Retail & Consumer sector• Gained broad experience in services, automobile industry & technologies• Audited accounts in multinational companies• Followed Spanish GAAP, US GAAP & IFRS

• Worked in the Professional Cosmetic Division • Developed internal projects such as catalogs & business promotions• Analyzed data & reports

• Performed commercial tasks• Interacted with customers