North Region Area Sales ManagerDirectv PR - North Region Puerto RicoFebruary 2014 to February 2015Responsible for managing the sales team, developing a business plan covering sales, revenue, and expense controls, meeting agreed targets, and promoting the organization’s presence throughout the North Region of PR Responsible for obtaining profitable results through the sales team by developing the team through motivation, counselling, skills development and product knowledge development. Manage the sales administration function, operational performance reporting, streamlining processes and systems wherever possible, and advising senior management on maximizing business relationships and creating an environment where customer service can flourish. Assist in the development of the annual marketing plan, specifically advising on: realistic forecasts for each product and territory (based on historical data, market trends, competitive activity, promotional strategy and sales effort), realistic costs of operating the sales force; and sales promotion programmed plans. Ensure that all sales representative activities are in accordance with the guidelines. Responsible for the planning, recruitment, direction, organization and control of sales managers and sales representatives to accomplish specific objectives. Responsible for monitoring the performance of the sales team by establishing a system of reports and communications involving sales reports, cyclical sales meetings, sales newsletters and electronic bulletins. Plan and implement a specific appraisal system that describes the responsibilities and performance standards for each member of the sales team, set individual territory sales and commission targets and administer the commission plan.

Provides disciplined leadership including setting clear expectations and holding the team and self accountable for results. • Follows the weekly Playbook process to develop and prioritize action plans with timely follow up. • Inspects departments and consults with associates daily to identify opportunities and develop and prioritize action plans with timely follow up. • Executes customer focused strategies, policies and programs as measured by Customer Satisfaction Survey data and verbatim comments. • Selects, develops and manages performance of individuals and team, measured by appropriate performance reports/scorecards/dashboards. • Attracts, hires and on-boards store staff as measured by appropriate performance scorecard, retention and new hire survey results. • Executes the client’s (brand/business) plan consistently across departments and provide ongoing fact based feedback to District Manager and appropriate business including competitive intelligence. • Ensures consistent delivery of acceptable compliance scores as measured by the Standards Based Store Visit & Client Commitment tools, including effective store wide completion of: Merchandise, receipt, floor replenishment and stockroom processes. Total controllable cost vs. plan/trend. Warehouse and stockroom management (RTV, Discontinued Merchandise)

ESSENTIAL DUTIES AND RESPONSIBILITIES Leadership and Management Establish high standards for partner performance and set clear expectations Communicate and ensure compliance with all company policies and directives Have an uncompromising level of business ethics and integrity Meet or exceed store financial projections and maximize revenue opportunities Demonstrate strong organizational and time management skills through compliance with operational checklists Use labor management tools to schedule effectively and to maximize productivity, profitability and margins while adhering to all applicable federal, state and local laws governing store operations Deliver a high level of operational excellence including store appearance, loss prevention, cash handling, inventory control, visual merchandising, and safety and security of people and assets Focus on Exceptional Guest Experience Greet each guest as they enter the store and provide prompt, courteous, and friendly service and thank each guest after each transaction Lead by example and empower partners to do what it takes to create an exceptional guest experience Manage and develop guest service skills of each partner to ensure each guest receives friendly service upon each visit to the store Recruitment, Development and Retention of Talent Supervise partners and provide specific and timely feedback through daily coaching and corrective action to improve personal and store performance Assess and develop talent within the team for future growth. Select, assess, and develop talent with the team through recruitment and hiring of friendly and positive partners Deliver a high level of operational excellence including store appearance, loss prevention, cash handling, inventory control, visual merchandising, and safety and security of people and assets Maintains compliance with federal and state regulations concerning employment Performs other incidental and related duties as required

Sprint Manager/ Area Manager/, Hatillo & PR11/2005 –May 2010Radio Shack, Sprint PCS Mall Kiosk owned by Radio Shack | PR Telecommunications ServicesSprint PCS Kiosk Retail Manager/ Area Manager that displays a high energy level, self motivation and the desire to succeed. I am responsible for all aspects of the kiosk operations that include selling leadership, customer service, recruiting/ hiring wireless store managers and sales specialists and loss prevention and shrinkage control. Training & operations of all kiosks ensure the physical appearance and condition of District; comply with company standards. Coordinate training of employees and develop them into a high performance sales team. Perform on a daily basis store operations which include scheduling, performance counseling and commendations, P&L analysis, Sprint PCS operational tasks on a daily basis, committed in training and developing employees to gain profit from their improvements, excellent communicator with the ability to present, negotiate and sell vigorously Inspire others with drive and motivation to sell aggressively and provide excellent customer service, Demonstrate leadership attributes such as unwavering optimism and a "can do" attitude. Proven leader to Kiosk Managers to achieve company sales and profit goals. Partnered with other District Managers and the Vice President of Sales to design and recommend sales programs and short and long-term sales strategies. Have evaluated and implemented appropriate sales techniques to increase the district's sales volume. Extensive knowledge in wireless, sales concepts and best practices.

11/1992 – 11/2005 TOYS R US | Hatillo, PR RetailProven performer in retail operations, supervision and sales for toy industry, sales leader skilled in best practice to maximize profits. Committed to provide an atmosphere of good employee morale. As well as superior customer service trainer for all areas of the store. Have been pro active in shrink control, expenses and payroll control, RGD, night crew, Loss prevention training, Money counter, payroll schedule, store operationsSupervise, schedule, and manage day-to-day activities of sales floor to improve profit and to drive sales, responsible for motivating my "world" team of 35 employees. Ensure proper merchandising in store worlds. Have a passion for selling and for providing exceptional guest service; as well as, Receiving Supervisor, Return Goods Defective Supervisor, attended management training in Orlando at company headquarters. Generated Store to store transfers and team leader for Year-end inventory. Resolved any store system situation. Performs all store management operations on a daily basis