Marketing Manager
CurrentLed and executed successful event marketing programs that increased attendance and brand awareness by 120% at industry conferences and trade shows.Implemented a strategic webinar marketing campaign that expanded audience reach and engagement and helped increase lead generation.Supervise and manage digital marketing efforts, optimize online brand image and social media channels. Increased website traffic and social media followers by 150%.Develop and execute strategic marketing plans consistent with business goals.Manage a 6-figure marketing budget, effectively allocating resources to maximize ROI and reduce overall costs.Conceptualized, scripted, and directed promotional videos showcasing the company's cutting-edge genetic testing solutions. Utilized video content to effectively communicate complex scientific concepts to a diverse audience, resulting in a 80% increase in engagement on social media platforms.Established and maintained relationships with key opinion leaders in the genetic testing and healthcare industry. Collaborated with KOLs to create thought leadership content, participated in webinars.