• Lead day-to-day technical operations in platforms like DMPs, CDPs, or DSPs• Utilize audience data to impact media strategies• Manage the process of defining audiences to be targeted, sharing data with partners, and tracking and compiling performance reports regarding audience groups• Integrate and partner with client research, insights, and analytics teams to make data a cornerstone for more intelligent planning• Implement tagging strategies and data infrastructure (e.g. naming taxonomy, hierarchy) for reporting and measurement studies• Prepare data for brand lift studies & sales lift studies, and deliver the results to clients• Mine category and brand data that will uncover insights that will drive business results• Demonstrate agency knowledge of data strategies and communicate complex concepts to a non-technical audience, both internally and externally• Answer client questions, create client-ready presentations, and present at client meetings• Proactively educate internal and external clients on research, tools, technology, and approaches

•Lead analytics across account services, strategy, creative, and paid media specialties on multi-channel reporting that provides data-driven insights that lead to actionable optimizations to propel client business objectives•Create measurement plans, dashboarding and reporting, insights and optimization recommendation and project management•Consult with clients and internal teams on data best practices, industry trends and campaign strategy•Establish measurement strategies for online media campaigns, working directly with client partners and internal teams•Prepare and present ongoing client reporting, insights, and strategic recommendations on campaign performance to clients and internal teams•Conduct exploratory data analysis and modeling from complex, disparate data sources to recognize patterns, identify optimization opportunities, and forecast performance•Manage relationships with external partners and vendors in the areas of ad serving, data visualization, and data management•As a subject-matter expert and mentor, provide internal training sessions, POVs, and case studies to internal and external partners alike•Manage, mentor, and teach others while maintaining focus on multiple deliverables and client needs

• Provided strategic guidance to senior client stakeholders and partners to design, prioritize and implement strategic projects to improve marketing investment and improvement of analytical maturity. • Led development of analytics solutions to address business and marketing needs. • Worked as part of a cross-functional leader, developed integrated marketing solutions to improve marketing performance. • Managed and mentored Senior Analysts and Analysts.• Enhanced and improved formal frameworks and methods to address client and industry strategies including the integration of digital media and customer metrics to increase performance.• Identified new trends, technologies and solutions in the marketplace and Performics around digital marketing and develop of business plans to address industry needs.

• Interpret the role of empirical practices in digital experience design and optimization.• Deliver complex projects involving multiple stages, components, and contributors in a timely manner.• Work across teams to identify, prioritize, and address clients’ business needs.• Offer creative solutions to process improvement and methodological design.• Monitor the day-to-day work of team members to ensure they grow within their roles and the discipline as whole.• Delegate work and provide opportunities for team members to work individually and collaboratively.• Demonstrate statistical and non-statistical analysis thought leadership in the areas on Social, Paid Media and Website analytics to internal and external stakeholders.• Understand and guide the team through areas of competitive research and analysis using various analytical tools and platforms to inform digital, social, and content strategies.• Provide leadership in analyzing digital audiences, creative content and social listening in comparison to demographics, online behaviors and the competitive market for the client’s product in great detail.• Provide comprehensive strategic counsel to clients with a deep understanding of the digital/social marketing analytical space, their customers, and competitive landscape.• Build, lead, and develop an engaged junior team.• Develop your programming to use for machine learning, statistical modelling, anomaly detection and graphical analysis over time.

• Utilized marketing data sources to uncover insights and opportunities for the client• Translated large amounts of data into concise figures with clear conclusions• Wrote analysis to illustrate how the data is meaningful to the client• Critically evaluated data, industry trends, client and competitor performance• Determined data tools to use for various project needs• Crafted new analyses when needed to answer specific questions• Creatively and developed tools and innovative tactics to improve efficiencies or advance the practice• Site-Side and Media Analytics consulting, implementation, troubleshooting, custom reporting, analysis• Wrote POVs, best practices, and key process documentation• Assisted in developing additional product offerings to ensure that GroupM continues to offer the highest value services to our clients• Developed delivery efficiencies for current offerings via new data tools and/or automation

• Identify key marketing metrics, integrate disparate data from multiple sources, and find statistical trends and behaviors that result from or impact client marketing activities• Monitor online and social data using tools such as: Google Analytics, Omniture, Webtrends, DoubleClick, Sysomos, Facebook, Twitter, and YouTube• Design, generate and manage performance reports that summarize KPIs• Develop actionable marketing recommendations based on: segmentation, correlations, regression and predictive modeling, social media, survey, market share, and web behavioral analysis• Work with Machine learning to develop algorithms for classification, regression, and clustering• Understand and analyze a client’s marketing situation, competitive environment, the category conversation and the brand’s place in it• Transform large amounts of data into compelling visual stories to facilitate marketing analysis and business decision-making, using data visualization tools/toolkits• Manage the design of test scenarios and reporting• Ability to work with internal teams to identify gaps in data capture strategy and recommend enhancements• Deliver routine reporting based on clients’ needs as well as quickly responding to ad hoc requests

• Executing the measurement plan• Gathering data through various third party platforms and analytics tools• Generating and communicating clear, compelling and actionable insights• Ensuring that client facing and internal reporting is done in a timely manner• Identifying opportunities to continuously improve processes• Providing support to other analysts on multiple brands to study various media strategies

• Designing case studies for research and marketing purposes• Developing new marketing strategies to penetrate new industries• Analyzing corporate financial data and documents for marketing content• Maintaining business relationships with a variety of Fortune 500 clients• Travelling and attending conferences• Pitching to potential new clients• Managing website content for corporate finance and financial institutions sectors• Tracking and evaluating current marketing campaigns through a multitude of CRM systems• Creating press packets about fixed income markets news to generate sales leads• Researching and studying trends in capital markets

• Maintain extensive databases and manage Excel spreadsheets for mass mailing campaigns• Work closely with Marketing and Events departments and third-party marketing companies to schedule events and marketing material for multiple campaigns• Manage multiple social media presences for multiple individuals• Multi-task with strong attention to detail to meet tight deadlines

• Maintain excellent communication with international customers and distributors to ensure that their needs are met and to keep them informed and engaged in ASICO’s marketing plans.• Develop and evaluate new marketing plans to effectively promote ASICO’s products internationally.• Review and implement Import regulations.• Negotiating and renewal of contracts with international distributors as and when appropriate.• Coordinate inter-department activities throughout the company.• Attend foreign shows and coordinate travel arrangements.• Prepare budget, and international and domestic sale statistics for international departments and maintain budgets on a monthly basis.• Design and coordinate ads for medical journals.

• Creating and maintaining marketing campaigns• Contributing ideas for future products and services• Outlaying the marketing groundwork for the company

• Managed time to work several, ongoing social media projects (Facebook, Twitter, Blogs) to promote businesses for multiple clients• Conducted social media research to increase brand awareness online• Communicated with clients to address their individualized needs• Increased the 'likes' of a Facebook fan page for a local business by 200%• Worked in a team to create different social media campaigns