Leading the Competitive Intelligence Unit @Semrush providing a SAAS to empower business growth with an AI-enhanced platform that provides timely actionable insights on how to outperform competitors online.As Director of the Unit, I lead a group of 80 international professionals in P&D, Data & Marketing in coordination with GTM and Sales to offer high-value competitive insights for our customers and achieve sustainable business growth.

Semrush is the leading digital marketing tool for improving online visibility and discovering market insights.As Head of the Market Research Unit, I lead an international team of more than 60 people to provide an instant market overview and competitive digital insights that help businesses track competitors and discover growth opportunities.

Barcelona 2040 is a Barcelona Global program to connect young talent and develop proposals for the city in 20 years. I participated as a young talent leading the lobbying to create an Agency for Artificial intelligence and I also serve as council of the programBarcelona Global is a private, independent and non-profit association composed by 244 of the city's leading companies, research centres, entrepreneurs, business schools, universities and cultural institutions, and more than 930 professionals aiming to make Barcelona one of the world's best cities for talent, and economic activity.

As Business Director & Growth Officer I lead the teams of Marketing, Product and Sales of all the brands of Parlem Group to increase and accelerate business growth through a costumer-centric and results oriented strategy.

In the summer of 2019 I took the leadership of the fintech bnc10.Key Results:# Fundraise of +3M€ including 1.1M€ in a crowdfunding campaign in Crowdcube# Acquisition of +60.000 active users# Product definition, validation and launch of the product including key features such as: Google & Apple Pay, Individual and Joint Accounts, Phisical and Virtual MasterCard Cards, Insurances on demand or instant Top Ups.#Leadership of 30 professionals creating and developing a startup culture result-oriented based on Agility, Trust and EmpowermentMain responsabilities:*Leadership and scaling up the a team shaping together the vision, values and culture*Lead day-to-day operations efforts within customer oriented and data centric approach*Strategy & Business Development to create a differentiated value proposition *Product Development (App & Web) to create a best-in-class solution leveraging in customer needs and Data*Blitzscaling Strategies for Offline & Digital Marketing Acquisition and Retention campaigns*Stakeholder management including Shareholders, Board of Directors, Advisory Board & Executive Commitee*Fundraising and Budget control

In 2019 I lead the journey to digitalisation of one of the leading OTC - FMCG Pharma brands; Perrigo. We envisionated and developed the Digital and e-commerce Strategy for top brants such as Relec Antimosquitos, Sebamed - Multidermol, XLS Medical or Apiserum.Key Strategies & Results:# Creation new revenue streams for the core business - Amazon Marketplace -Increase online Revenues x3 for products such as XLS Medical or Relec# Design and creation of a governance framework of tools and stakeholders -Creation and management of key platforms (Google mkt platform, Facebook Business, Analytics...)# Campaing and assets development-Production and launch of campaings & assets in different markets ensuring proper tagging to easily track and analise performances# Social Listening and competitors tracking -Creation of a Data Driven culture with automated brand reports

In 2016 we launched imaginBank, the first mobile online Bank in Europe. Since then we developed the strategy and tactics to become the best bank for Millenials. Key Results:# Increase of the Brand Awareness x3 # Acquisition of more than 1 Million customers with CPA optimization +30%# Research and user testing to improve content strategy with more than 1.000 customers# Test and creation of new advertising channels such as programmatic, social ads, video advertising or native ads # Evaluation of different DMPs and definition of the governance and integration of the selected oneMain responsibilities: - Media Planning and budget management- Business Development & Mobile Marketing (Research, Analytics, Product development + sales campaigns)-Content Marketing Strategy to maximize Customer Experience leveraging on personalization and data-driven campaigns.-Measurement and reporting on competitor insights and Industry Trends.- Digital Strategy for Performance and Brand Awareness (Awareness, Consideration, Conversion, Loyalty)-Alignment of PAID and SEO strategies for Growth & Engagement- Data Analysis and UX-UI testing- Key partnerships with big players such as Google, Facebook, Microsoft, Adobe or Criteo.- Third party Partnerships for cross selling and customer engagement

From 2014 to 2016 I worked as Product Owner for webs such as www.caixabank.es. Responsibilities- Data Analysis and Optimisation-Web Development for several internal stakeholders and Business using different content management such as Opentext, Liferay, Wordpress.-Alignment of PAID and SEO strategies for Growth & Engagement-Measurement and reporting on competitor insights and Industry Trends.-Data Analytics and UX/UI testing (Inhouse lab + Adobe Target + Online tests)- Inbound Marketing - Qualitative research and investigation trough UX Tests

Lecturer in different courses about Digital Marketing and Nation Branding. The subject helps students to acquire knowledge and develop key skills to work in digital enviroments. Some of the main topics of the course were:- Digital Marketing Strategy: Methodology- Techniques and Tactics of Marketing Online - Knowledge of digital enviroment. Technologies and main Actors

-Digitalisation of the business within the creation of several web pages, blogs, social media profiles and a mobile app. -SEO & SEM Optimisation-Development of a Sales & Marketing plan for the summer camps-Creation of a highly engaged online community within more than 25.000 families

Barcelona Global is a private platform made up of business leaders committed to make Barcelona one of the most attractive cities in the world for business and talent.As Marketing & Stakeholder Consultant I collaborated during the first steps of the partnership developing a Marketing and Communication plan to generate awareness of the organization among internal and external stakeholders.Nowadays I am still committed with the branding of Barcelona as a business friendly city as individual partner of Barcelona Global.