 Recruitment, ensuring maximum numbers of DSF’s are on ground Lead product sales in the region across all channels  Setting individual sales target with the sales team Overseeing the activities and performance of sales team Developing sales team through motivation, counselling and product knowledge education  Channels expansion both Direct and indirect channels Monitor stock movement Conduct regular meetings with channel partners  Monitor and report competitor activities  Monitoring weekly dealer performance Maintain proper management and control of tools of trade Ensure proper system generated reports are received

 Maintaining proper number of active sales agents in all branches Day to day supervision of branch activities Guiding branch managers in making effective sales plans and budgets Review and approve all sales plans and financial budget Managing client relationships (business leaders and government officials) Collection duties are carried out effectively and efficiently Follow up any non- performing loans Conducting monthly performance assessment for all branch managers  Identify and sign up new markets/opportunities Taking corrective action where monthly performance is below 70% Bridging the gap between the company and various public institutions in the zone.

-Driving sales through Availability,cooler section and visibility-collecting information of sales,market analysis,and preparing reports-Managing customer base (outlet master list, and VIP categories)-Supervising warehouse and product distribution-Ensuring all outlets receive services as per coca cola standards.