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Responsible for driving continuous improvement across all facets of our design work. With a meticulous eye for detail and a profound understanding of branding, I oversee every stage of our design process, from initial discovery to final delivery.I collaborate closely with clients and our development team to ensure our websites are not only visually striking but also optimised for performance and user experience. Whether crafting wireframes, mockups, or final designs, I adopt a user-centric approach to guarantee our websites are intuitive and user-friendly.Beyond web design, I lead our company's branding initiatives. From developing brand guidelines to designing marketing materials, I work in close partnership with our marketing team to ensure our brand remains consistent and impactful across all touchpoints.

Serving as a Brand Ambassador and actively contributing to the development of the UNUM App, playing a key role in promoting the brand and providing valuable insights to enhance the app's features and user experience.

Whitehat Agency has been helping brands redefine their digital customer experience through Creative Brand Strategy, User Experience Design and Web Development. As a Senior Graphic Designer, my role is to lead the creative team as we develop strategic brand solutions. Key projects include : - Building the Mitchell Starc brand from scratch www.mitchstarc56.com.au- Rebranding a global brand (ORIX) for SME's- Collaborate with developers in designing the Wiise Website by KPMG & Microsoft.- Collaborate with UX and UI Designers to develop the Getfish Australia brand.- Building strong brands to help businesses regularly.- Work with an amazing team along with tight deadlines.

Leading Creative Direction, Branding, and Graphic Design in a fast-paced startup environment, ensuring the development and implementation of cohesive and innovative visual strategies that drive the company's brand identity and market presence.