IRONCOMPANY.COM is a leading supplier of fitness equipment for residences, commercial gyms, schools, government and military facilities around the globe. Since 1997, IRONCOMPANY.COM has been committed to providing excellent quality home and commercial fitness equipment and outstanding customer service. Markets Served: Education, Military, Multi-Housing, Municipal Parks & Recreation, Non-Profit Fitness Centers, Hospitality, Corporate Fitness, Wellness, Professional Sports, Local-State-Federal Government Worked directly with Commercial, Government and Military (GSA) accounts to advance online direct sales from over 140 manufacturers and over 8000 products offered by Ironcompany.com. Acted as solutions provider to ensure clients secured cost effective quality fitness products aligned with their budget and objectives. Developed relationships with buyers and key decision makers to obtain business in all markets served. Managed sales, invoicing, customer service and delivery administration for all direct customer accounts.

PaceMaster has been a leader in the home exercise equipment industry for over four decades designing, engineering and manufacturing treadmills proudly made in the USA.As one of two Regional Sales Managers overseeing North America, I was challenged to develop and implement tactical plans to aggressively grow PaceMaster’s market share by identifying opportunities to drive increased sales volume while exercising sound analysis and judgment, influence the thinking of others and managing the relationships with our key retail business partners.

Les Mills is changing the way the world thinks about fitness. Their eight group fitness formulas are delivering the results people want and changing the lives of fitness club members across the world. Les Mills world famous group fit programs are: BODYPUMP®, BODYATTACK®, BODYFLOW®, BODYCOMBAT®, BODYJAM®, BODYSTEP®, BODYVIVE® & RPM®.As part of the Business Development Team I was tasked with the opportunity to grow the Les Mills Brand here in the US (CT/RI). I worked with and consulted public, private, education, corporate, for profit and non-profit health and fitness facilities, clubs and wellness centers to make sure that Les Mills was the foremost group fitness provider that gym business owners, general managers, group fitness managers, athletic directors and instructors chose to CREATE LIFE CHANGING FITNESS EXPERIENCES, EVERYTIME, EVERYWHERE!

Worked closely with sales team to manage and grow existing domestic and international account base for GAT sports nutrition brand. Senior member assigned to manage and expand mass chain accounts for domestic business (Vitamin Shoppe, GNC, Rite Aid) and for large distributors for the organization (Europa Sports, USA Sports, Lone Star Distribution). Organized calls to 300 established accounts both domestically and internationally. Worked with buyers around the US, coordinated and attended industry trade shows for business promotion and development. Assisted the CEO, marketing, advertising and creative departments to coordinate efforts to organize, build business and meet the sales objectives of the organization.

Member of senior staff with full responsibility for training and motivating store managers, sales associates, and district managers within 45 retail locations and 5 districts on products and new product introductions to drive sales in each district. Worked closely with VP of Sales, Marketing Director, Purchasing Director, and all key vendors to develop comprehensive training programs and curriculum to improve top line sales and overall margin capture.

Responsible for district sales growth, operations, and accounting. Managed district expenses to maximize profit and efficiency. Oversaw training and development of district staff. Served as liaison between stores, corporate office, and logistics units inside and outside of company. Directed retail operations in Northern California region from January to December 2003. Relocated to Connecticut to manage retail operations in the New York Metro/CT region from January 2004 to January 2006.

Directed staffing, training, and performance evaluations to develop and control sales program. Reviewed market analysis to determine customer needs, competition, and volume potential of store. Coordinated product merchandising and standardization to maximize sales. Directly responsible for maximizing gross profit, operations of store, inventory control, and customer service.

In Home and On Site Club Personal Training Services