Alberta Davis Email & Phone Number

Manage the end to end product strategy of Gourmet and Global brands through their lifecycles, from inception to launch to phaseout. Proactively analyze the health of the overall brand business identifying performance improvements, including brand optimizations. Collaborate with cross functional partners to define new product opportunities, clarify brand.

Manage key accounts and a team of outside sales reps across the US territory growing sales and building relationships. Leveraging internal and external teams and outside partners to develop new products and marketing opportunities.

San Francisco Bay Area

• Managed independent retailers within CA territory and key accounts to maximize growth potential, develop new business opportunities and ensure retailer needs and expectations are met. Foster internal teams to increase.
• Cultivated retailer relationships throughout the US conducting new product trainings and demonstrations successfully gaining product placement
• Identified and secured numerous new accounts resulting in significant increases in market share of Meyer brands
• Represented Meyer Corporation at industry trade shows, exhibits and events in the US
• Created an internal purchasing process streamlining selling between Meyer’s global partners
• Developed all communications directed to retailers for promotions, new items, product launches etc.

Vallejo CA

• Managed a team of internal and external Gourmet Sales representatives who partner with specialty retailers and distributors in the West and East Coast territories offering innovation and enhanced product programs..
• Established sales objectives by forecasting and developing annual sales quotas for regions and territories; exceeded projected sales revenue of 7 million
• Successfully negotiated client contracts and concessions, securing outside sales representation across the US for the upcoming year
• Evaluated personnel and determined wage and/or commission incentives
• Developed sales and marketing programs with new and existing retailers gaining marketing share in the independent brick and mortar landscape
• Met with client base regularly sharing product knowledge, regional trends and business strategies

Pleasanton CA

• Managed a team of Business Information Analysts that facilitate information flow throughout the company including but not limited to new account set ups, reporting, commission processing and item releases and changes..
• Facilitated the flow of information between various systems i.e. Cognos, JDE and WMS
• Identified areas in need of development and controls mitigating potential risk
• Charted and Communicated sales and lost revenue to VP’s
• Oversaw Revenue validation process between Cognos, JDE and the GL
• Calculated commissions and advertising to Sales teams and troubleshot system issues

Pleasanton, California

• Team Lead for a group of 5 Customer Service UAT Business Analyst that test customer service application functionality and processes from end to end to identify process gaps and make recommendations for improvements.
• Strong written and verbal communications with ability to tailor communication content and professional style to based on audience
• Effectively translate business requirements into test plans, scripts and scenarios while accurately capturing the business intent
• Define test strategies for User Acceptance Testing (UAT) of applications, business processes, data management processes and TSYS functionality.
• Execution of user acceptance testing including maintaining the test environment and account conditioning leveraging various platforms

Pleasanton CA

• Managed a team of 15 Quality Assurance representatives that audited customer facing functions and applications to ensure service level standards were maintained and compliance guidelines upheld
• Identified potential process gaps, tracked issues, risks and delivered status of all identified exceptions to Executive and Senior level VP’s on a monthly basis
• Prioritized, resolved and escalated issues when appropriate
• Created and managed reporting for both impacted business units and senior level management

Pleasanton CA

• Managed a team of 16 analyst that researched customer issues received via Customer Impact Resolution (CIR)
• Managed larger initiative projects from inception to completion
• Troubleshoot issues, analyze projects, identify risks and gaps and propose solutions
• Created Business Case documentation to support efforts and conclusion