Senior Director, Sales Enablement
CurrentManage, coach, and support a team of sales enablement specialists to drive sales effectiveness. Evaluate team performance with leadership, provide feedback, and implement solutions to boost skills and results. Develop CRM strategies, control workflows, and collaborate with the marketing team to create sales collateral and launch segmented nurture campaigns, supporting the sales process and growing revenue.• Established and maintained a governance framework to ensure sales enablement activities align with company goals. Developed guidelines for creating/distributing sales materials, set up centralized content repositories, and conducted regular audits to keep materials current and compliant with brand/regulatory standards.• Increase operational efficiency through automating sales and support teams processes, reducing administrative work and increasing customer-facing focus. Provide CRM best practice training and customized system to team needs, increasing sales pipeline management speed and accuracy.• Implemented data-driven decision making through data analysis sessions that identified sales process trends and inefficiencies, increasing resource allocation effectiveness and target achievement. • Designed customer journey email triggers, facilitating digital and in-office marketing materials shipment.• Led sales team through SaaS product launch that impacted 90% of customer base, by identifying milestones, upskilling team, optimizing CRM strategies, defining success metrics, and applying agile methodologies. • Created/delivered sales training programs regarding product knowledge, sales techniques, and industry trends. • Increased sales productivity 20% and reduced onboarding time for new clients 50% by instituting sales enablement strategy.