Senior Director, Sales Enablement
Current- Manage, coach, and support a team of sales enablement specialists to drive sales effectiveness. Evaluate team performance with leadership, provide feedback, and implement solutions to boost skills and results. Develop.
- Established and maintained a governance framework to ensure sales enablement activities align with company goals. Developed guidelines for creating/distributing sales materials, set up centralized content repositories.
- Increase operational efficiency through automating sales and support teams processes, reducing administrative work and increasing customer-facing focus. Provide CRM best practice training and customized system to team.
- Implemented data-driven decision making through data analysis sessions that identified sales process trends and inefficiencies, increasing resource allocation effectiveness and target achievement.
- Designed customer journey email triggers, facilitating digital and in-office marketing materials shipment.
- Led sales team through SaaS product launch that impacted 90% of customer base, by identifying milestones, upskilling team, optimizing CRM strategies, defining success metrics, and applying agile methodologies.