• Launched solar customer acquisition campaign through Google Ads and Facebook with custom solar savings calculator.• Developed customer portal utilizing Azure AD SSO and custom API with Node JS and PHP to pull and post data from Salesforce. • Implemented referral automation marketing campaign through Salesforce Marketing Cloud.• Developed organization-wide SharePoint intranet, integrated with Salesforce Service & Sales Cloud.• Launched telemedicine customer acquisition campaign on Facebook, resulting in customer acquisition at target ROAS.

•Built out roadmap to focus on upper-funnel branding in the digital space and hired staff to execute strategy, boosting branded inquiries by 20% YOY.•Analyzed marketing mix spend across traditional, grassroots, and digital channels and allocated budget accordingly, reducing case acquisition cost by 50%.•Managed marketing and launch of first annual Member Summit, which had 100% attendance by our member firms.•Lead, organized and implemented marketing campaigns to reach and recruit high net worth personal injury attorneys worth $15.5mm in recurring revenue.

•Migrated IT services in-house, deployed and managed an on-premise Windows Server Active Directory Domain, and migrated emails from G-Suite to Azure hosted Exchange server.•Created and implemented customer facing B2C regional email marketing strategy along with deploying iPad system for email-opt ins at local events.•Migrated call center to third party, and developed back end to route calls to appropriate region by zipcode.•Launched separate Salesforce org for B2B operations and developed in-house alternative to Pardot with current email provider.•Created B2B digital marketing strategy including lead sourcing and scoring.•Developed system to route inquiries to appropriate regional law firms for email, chat, and phone.•Implemented custom solution for Accelerated Mobile Pages on our existing website.•Developed migration solution for switching accounting systems from Sage Intacct to QuickBooks Enterprise.•Managed development of backend app to scrape inquiry emails, store on a mysql database, and API post

• Developed and launched Salesforce CRM for Regional Marketing Managers as a relationship and inventory management database.• Implemented processes to track and report on inquiries, viable, and signed cases, along with passing offline conversion data to Google for algorithmic bidding efficiency improvements.• Migrated front and back end hosting systems from multiple agencies and providers to a dedicated server with AWS failover.• Hired and developed in-house digital advertising team to oversee and manage digital advertising operations.

• Created processes for full funnel reports to track leads through sales pipelines, utilizing various client analytic platforms such as Microsoft Dynamics and Salesforce• Established programmatic display and native campaigns for account based marketing and prospecting •Developed highly-targeted squeeze landing page campaign tests to optimize for various long-tail search requirements

• Implemented algorithmic Paid Search bidding strategies for Google AdWords, Bing, and Yahoo Gemini, growing the channel from 15% to 20% of overall revenue, and subsequently winning Employee of the Quarter• Developed Remarketing Lists for Search Ads (RLSAs) utilizing Customer Relationship Management (CRM) & Data Management Platform (DMP) exports, along with on-site first party behavioral data, growing conversion rate by 20% while maintaining ROAS goals• Led multivariate testing initiatives for landing pages, promotions, ad text, algorithmic performance, and RLSAs, all of which reached significance at a 99% confidence level• Developed Deckers’ first non-brand paid search strategy, and oversaw the $2mm+ spend to targets of engagement and ROAS• Managed Online-to-Offline project to track instore conversions that were initiated through paid search• Served as the Acquisition marketing lead for UGG throughout the implementation of Scrum / Agile processes to encourage cross-team collaboration• Implemented and tested retargeting vendors (Criteo, Steelhouse, Rocketfuel, Google Display Network) for acquisition, retention, and prospecting purposes• Recruited, hired, and developed five full time employees who became digital marketing experts

•Recruited, hired, and developed a team of digital marketing experts•Implemented vital factors to track and monitor team’s progress towards goals•Managed cross-departmental holiday readiness project with 13 track leads, for $3.2 mm planned benefit•Recruited, hired, and developed for position overseeing day-to-day operations of Affiliates & Marketplaces•Migrated UGG Affiliate program from Commission Junction to Impact Radius for $600k/yr. cost savings•Managed Affiliate agency operations, increasing revenue 43% YOY•Directed Amazon agency activities to increase SKU count by 62%, increasing revenue 77% YOY•Developed affiliate relationships, driving $3.5mm in incremental placement revenue •Coordinated marketing activities through channels and producer to increase UGG Affiliate revenue 31% YOY •Established process and oversaw implementation of website tags through Tealium•Created Omnichannel affiliate marketing activities with retail team, driving customers to stores

• Analyzed and created Commission Junction affiliate advertiser opportunities• Identified cost reduction opportunities in affiliate channel for increased ROAS• Managed Amazon product listings and promotions• Coordinated and oversaw comparison shopping engine operations• Enforced affiliate partner compliance with advertising terms• Discovered content and link placement opportunities through competitive analysis and research• Planned and produced inbound content marketing campaigns• Measured and reported value of non-brand traffic utilizing Omniture and SEO link analysis tools

• Collaborated with clients to create full online and offline marketing platforms• Developed websites and branding through identifying future industry trends• Generated and analyzed traffic through organic SEO, ORM, PPC, social media, and targeted ads• Created brand personality profiles and implemented cross channel promotion• Reduced marketing costs and increased KPIs through split and multivariate testing• Developed advertising, customer acquisition, and retention strategies• Tracked customers through category profiles and targeted through e-mail platforms

•Managed development and implementation of custom advertising and design proposals•Oversaw front end development utilizing Joomla, Drupal, and Wordpress.•Developed custom WordPress responsive plugins utilizing PHP, MySQL, Javascript, and Jquery.•Ran advanced, highly targeted, and niche relevant link-building campaigns utlizing various tools such as MOZ and SpyFu.

• Developed and updated company website and managed shareholder relations.• Created pitch decks to obtain joint venture capital through private placements.• Coordinated with consultants, employees, investors, and management to manage cross-departmental projects.• Improved workflow by developing new reporting procedures and implementing cost reductions through identifying duplication of work efforts.• Drafted and edited legal agreements for joint ventures, operations, resolutions, and share issuances.