Albert Wilson Email & Phone Number

Phoenix, AZ, US

Phoenix, Arizona, United States

• Launched solar customer acquisition campaign through Google Ads and Facebook with custom solar savings calculator.
• Developed customer portal utilizing Azure AD SSO and custom API with Node JS and PHP to pull and post data from Salesforce.
• Implemented referral automation marketing campaign through Salesforce Marketing Cloud.
• Developed organization-wide SharePoint intranet, integrated with Salesforce Service & Sales Cloud.
• Launched telemedicine customer acquisition campaign on Facebook, resulting in customer acquisition at target ROAS.

Phoenix, Arizona Area

• Built out roadmap to focus on upper-funnel branding in the digital space and hired staff to execute strategy, boosting branded inquiries by 20% YOY.
• Analyzed marketing mix spend across traditional, grassroots, and digital channels and allocated budget accordingly, reducing case acquisition cost by 50%.
• Managed marketing and launch of first annual Member Summit, which had 100% attendance by our member firms.
• Lead, organized and implemented marketing campaigns to reach and recruit high net worth personal injury attorneys worth $15.5mm in recurring revenue.

Phoenix, Arizona Area

• Migrated IT services in-house, deployed and managed an on-premise Windows Server Active Directory Domain, and migrated emails from G-Suite to Azure hosted Exchange server.
• Created and implemented customer facing B2C regional email marketing strategy along with deploying iPad system for email-opt ins at local events.
• Migrated call center to third party, and developed back end to route calls to appropriate region by zipcode.
• Launched separate Salesforce org for B2B operations and developed in-house alternative to Pardot with current email provider.
• Created B2B digital marketing strategy including lead sourcing and scoring.
• Developed system to route inquiries to appropriate regional law firms for email, chat, and phone.

Phoenix, Arizona Area

• Developed and launched Salesforce CRM for Regional Marketing Managers as a relationship and inventory management database.
• Implemented processes to track and report on inquiries, viable, and signed cases, along with passing offline conversion data to Google for algorithmic bidding efficiency improvements.
• Migrated front and back end hosting systems from multiple agencies and providers to a dedicated server with AWS failover.
• Hired and developed in-house digital advertising team to oversee and manage digital advertising operations.

Phoenix, Arizona Area

• Created processes for full funnel reports to track leads through sales pipelines, utilizing various client analytic platforms such as Microsoft Dynamics and Salesforce
• Established programmatic display and native campaigns for account based marketing and prospecting
• Developed highly-targeted squeeze landing page campaign tests to optimize for various long-tail search requirements

Flagstaff, Arizona Area

• Implemented algorithmic Paid Search bidding strategies for Google AdWords, Bing, and Yahoo Gemini, growing the channel from 15% to 20% of overall revenue, and subsequently winning Employee of the Quarter
• Developed Remarketing Lists for Search Ads (RLSAs) utilizing Customer Relationship Management (CRM) & Data Management Platform (DMP) exports, along with on-site first party behavioral data, growing conversion rate by.
• Led multivariate testing initiatives for landing pages, promotions, ad text, algorithmic performance, and RLSAs, all of which reached significance at a 99% confidence level
• Developed Deckers’ first non-brand paid search strategy, and oversaw the $2mm+ spend to targets of engagement and ROAS
• Managed Online-to-Offline project to track instore conversions that were initiated through paid search
• Served as the Acquisition marketing lead for UGG throughout the implementation of Scrum / Agile processes to encourage cross-team collaboration

Flagstaff, AZ

• Recruited, hired, and developed a team of digital marketing experts
• Implemented vital factors to track and monitor team’s progress towards goals
• Managed cross-departmental holiday readiness project with 13 track leads, for $3.2 mm planned benefit
• Recruited, hired, and developed for position overseeing day-to-day operations of Affiliates & Marketplaces
• Migrated UGG Affiliate program from Commission Junction to Impact Radius for $600k/yr. cost savings
• Managed Affiliate agency operations, increasing revenue 43% YOY

Flagstaff, AZ

• Analyzed and created Commission Junction affiliate advertiser opportunities
• Identified cost reduction opportunities in affiliate channel for increased ROAS
• Managed Amazon product listings and promotions
• Coordinated and oversaw comparison shopping engine operations
• Enforced affiliate partner compliance with advertising terms
• Discovered content and link placement opportunities through competitive analysis and research

Arizona

• Collaborated with clients to create full online and offline marketing platforms
• Developed websites and branding through identifying future industry trends
• Generated and analyzed traffic through organic SEO, ORM, PPC, social media, and targeted ads
• Created brand personality profiles and implemented cross channel promotion
• Reduced marketing costs and increased KPIs through split and multivariate testing
• Developed advertising, customer acquisition, and retention strategies

Phoenix, Arizona Area

• Managed development and implementation of custom advertising and design proposals
• Oversaw front end development utilizing Joomla, Drupal, and Wordpress.
• Developed custom WordPress responsive plugins utilizing PHP, MySQL, Javascript, and Jquery.
• Ran advanced, highly targeted, and niche relevant link-building campaigns utlizing various tools such as MOZ and SpyFu.

Flagstaff, AZ

• Developed and updated company website and managed shareholder relations.
• Created pitch decks to obtain joint venture capital through private placements.
• Coordinated with consultants, employees, investors, and management to manage cross-departmental projects.
• Improved workflow by developing new reporting procedures and implementing cost reductions through identifying duplication of work efforts.
• Drafted and edited legal agreements for joint ventures, operations, resolutions, and share issuances.

Doctor Of Law (J.D.), Law

Bachelor Of Science (Bs), Business Administration, Management And Operations

Activities and Societies: President of Board for Eller College Philanthropy, Project SOAR Mentoring Program, World Work Refugee Project.