Providing consulting services to clients on a retainer basis (strategic planning, business process re-engineering, market assessments, PMO implementation, feasibility assessments, etc.)Conducting multiple strategic and financial due diligence and investment structuring covering financial (banking, mortgage refinancing, credit rating), industrial (pharma, contracting, furniture), hospitality, and technology industries among others

• Led the opening of Xcite in Saudi Arabia • Setup the company’s entire infrastructure in Riyadh• Supervising the showroom, offices and service center layout and fitting plans and implementation• Led the launch of the first showroom in August 2015• Leased two additional location in Riyadh and spearheading the fitting and planograming of the showrooms • Leading a team of 120 people in Saudi across Sales, After Sales, Category Management, Finance, HR, Marketing and Online teams• Leading the recruitment efforts of Xcite in Saudi Arabia• Led the launch of the first showroom in August 2015• Leased two additional location in Riyadh and spearheading the fitting and planograming of the showrooms • Led the Saudization recruitment and retention programs. To-date 45% Saudization has been achieved

• Day to day management of the sales organization• Ran a cost optimization exercise and reduced yearly fixed sales costs by 6%• Streamlined existing processes to move the sales organization towards more customer centricity• Introduced new processes to cope with returns, refunds, new PoS, extended warrantee and personnel• Moved the flagship showroom of Xcite to a new location. This work involved planning the floor plan and fixtures for the new location, monitoring the execution and planning and implementing the overnight move which involved around 200 staff and 18,000 products• Negotiated and signed contracts with landlords for existing showroom locations and new locations with plans to expand the company’s reach• Re-negotiated supplier contracts to improve CAPEX and OPEX • Reorganized the full sales organization based on the merging of sections aimed at improving cross-selling and up-selling as well as streamlining the organization• Created a Training center aimed at training sales staff, customer service officers and showrooms managers to ensure standards are maintained and sales performance is improved

• Reported to the VP of Retail at Alghanim industries. • The marketing department’s responsibilities include Strategy development for Xcite, Marcomms, PR, Media Buying, OEM branding, In-store branding and messaging, visual merchandising, planogramming and government services. • Customer Support department includes the call center, telesales, telemarketing and market research division for the retail group which consists of the electronic business unit and the home furnishing business unit

Identified and leveraged synergy opportunities across STC group to substantially reduce costs and improve bottom line margins Leveraged group's size to negotiate strategic partnerships and group discounts on products and services with vendors, other operators and service providersDesigned and implemented group products with the support of service development and marketing managers across different OPCOs

Business Development and Client Management• Established strong working and personal relationships with senior clients mainly VPs and GMs at the largest telecom operator in the Middle East• Proactively coached client teams across projects on conceptual recommendations and ideas • Managed working sessions and formal presentations with senior executives to secure buy-in• Took part into preparing and presenting proposals resulting in the sales of projects in North Africa, Saudi Arabia and the UAELeadership and Teamwork• Led three teams of client personnel for the implementation and marketing of new integrated product ranges targeting enetrprises in Saudi Arabia• Assumed the function of lead associate by handling all projects and maintaining client relationships with the enterprise business unit of a major telecom operator in the GCC regionStrategy Development and Implementation Planning• Developed and implemented the communication strategy for a USD 10 billion in revenue company including a complete re-branding and a new image• Coordinated and structured the 5 year strategic plan, the one year business plan and the marketing plan of a regional satellite operator• Analyzed market and industry dynamics, assessed regulatory impact and baselined client's performance to design a 3 year corporate strategy for a major telecom operator in the Middle East• Developed a strategy for the finance department of major company in Saudi Arabia, that included guidelines for the CFO role, a restructuring of the department and a 3 year strategyProblem Solving and Quantitative Analysis• Analyzed demographic and historical information in Saudi Arabia to develop a demand forecast model based on customer behavior for nine different products• Designed internet services pricing models simulating impact of package offerings on profitability, customer churn and growth• Developed revenue forecasting and expected growth models for different clients

People and Project Management• Managed a geographically dispersed team of 200 sub-contracted engineers and technicians on several projects in Iran, Saudi Arabia, Jordan and Algeria• Trained client counterparts on the use of Tellabs technology and its impact on their business efficiencySales Suport and Business Development• Built strong personal relationships with senior customer management while striving to insure customer satisfaction• Designed networks and presented arguments to customer counterparts that led to several sales of equipment across the region