Albert Hoeksma Email & Phone Number

Friesland, Netherlands

TEN supports food companies with international business. In a globalizing world internationalization and export are essential for the continuation of your food business. It is all about finding the right opportunities in the right markets. Making the connection between your company’s added value and the market’s needs is what we do at TEN. We do this in close cooperation with you, in a professional and pragmatic way. WHAT: Start up and expansion of your international businessFOR WHOM: Food companies who add valueHOW: In close cooperation, professional and pragmaticMy passion is food and internationally operating food companies. To me people, in whatever discipline or culture, are crucial in creating and realizing new opportunities. I have seen this in the variety of food companies I worked for in the past. My specialty is my broad knowledge of and experience with the international food business. I like to train and coach food companies that add value and to do this with committed people, regardless disciplines or levels. It is my ambition to support food companies in a professional and practical way and get ready for the global challenges that lie ahead of us.

Dronten, Flevoland, Netherlands

In this new role I try to prepare students for their future opportunities, specifically for agrifood business students. It's great to connect with young people through our common passion: food!

After the acquisition of a.o. Honig by HJ Heinz, my international commercial responsibility was extended by well-known Dutch brands like HAK, De Ruijter, Venz, Brinta, Roosvicee etc. As a member of the Management Team Foodservice, this responsibility accounted for both consumer products as well as the industrial part of the Heinz business.

As a member of the Commercial Management Team I was in charge of all international activities for both branded consumer products as well as the business to business activities of Honig Food Ingredients. We were running a multidisciplinary team (a.o. procurement, production and finance) in order to achieve our commercial goals and results.

In this role, I was responsible for the export sales activities to the Middle East where we successfully marketed this A-brand for categories like pasta, soups and bakery items. It has been a very interesting and challenging position in a complete different culture setting.

Within the almost 4 years I joined this family-owned industrial bakery, we managed to double the international sales. I was member of the Commercial Management Team and my responsibility was focused on Scandinavia, Central and East Europe as well as the Australia Pacific region. We implemented successfully new business through an extended network of distributors.

As a product group manager I was responsible for the development and implementation of the sales and marketing strategy of the company’s own label. My responsibility was the selection of the assortment and its suppliers as well as the commercial roll-out (including branding and design). The categories involved a new range for biscuits and confectionary under the well known Holland House brand.

I started my professional career at this well-known and successful trading company of foodstuffs. After a few months of getting introduced into all shipping and logistic details of international business, I have been appointed as export manager. I was responsible for all sales with various brands and product categories (both retail and bulk) to the Australia Pacific region.

Bachelor, Commercial Economy

Qe, Export Management