* Paceline is a mobile native Series A health & wellness and fintech startup that rewards users for long-term healthful outcomes exhibited through IoT wearables (i.e., Apple Watch, Garmin, Fitbit) by putting money back into users' wallets; I head all Data department functions across Analytics, Eng and Data Science * Paceline's first data leader responsible for zero, first, second and third party data platform strategy, governance, digital transformation and delivery* Partnered with SLT across Technology, Product, Strategy, Growth, Partnerships, Finance, Marketplace and Revenue Ops to enable data driven executive, strategic and operational capabilities* Led the migration to a modern lakehouse architecture involving AWS, Databricks, dbt, Fivetran, Looker and Tableau to transform the department into an analytics engineering and data science organization* Established recurring quarterly and strategic roadmaps, while mitigating costs and deprecating low value data operations to deliver advanced analytics using standardized agile workflows* Established short and long term roadmaps to establish a data strategy to deliver valuable andstrategic data products at scale across the company aligned with company OKRs* Implemented a modern lakehouse data platform architecture using AWS S3, Databricks and DBT

* Established a modern data stack Advanced Analytics & Data Science organization from a distributed 5 member team to a 20 person analytics department with a COE analytics engineering function and embedded data scientist organization* Attracted, hired and onboarded +15 staff across analytics and data science roles at staff+ and management+ levels* Managed a $5m department budget to establish a data driven culture across Growth, Product, Partnerships, Revenue Operations and Business Strategy* Launched growth programs leveraging the Honey Gold economy to increase new user activations by 2m+ per year by establishing the business case, managing operations, forecasts & budget, and measuring program incrementality* Partnered with PR and Comms to deliver data informed press releases on the Honey business and trends in e-commerce shopping, particularly seasonal trends and the holiday shopping season, to drive company growth and partnership opportunities* Established Honey’s first OKR process in partnership with the VP of GrowthAcquisition integration:* Department integration and leveling within PayPal AADS* Integrated with Investor Relations for PYPL earnings call reporting for Active, Net New Active and Revenue * Led Honey side data integration into the Paypal ecosystem* Sell-side due diligence on operational and financial metricsExpertise: browser extension, mobile browser extension, mobile app, product catalog, points economy, affiliate marketing, digital marketing, broadcast marketing, multi-touch attribution modeling, personalization, customer acquisition, organizational design, career development, e-commerce, cart abandonment, checkout optimization, incrementality, BigQuery, dbt

* Led the analytics function for a retail clean energy startup with 2x membership growth in consecutive years focused on sales, financial, marketing, operational, product and strategic analytics* Developed the organizational design and workflow for the Data Science and Analytics department across the business utilizing agile methodologies* Implemented automated real-time reporting on sales performance to inform the business on tracking against growth targets and highlight record performance* Established an automated, recurring SLT weekly flash published every Monday morning on the state of the business and performance against goals* Partnered with Data Engineering to develop data models in DBT on customer origination, retention and LTV* Key stakeholder and decision maker on evaluating BI tool selection of Tableau and managed the adoption and implementation across the business* Delivered financial KPIs on the GTM of a newly launched smart device and clean energy package product focused on origination costs, LTV and ROIS * Established industry standard impact research reports on GHG emissions for the company and P1 partners to enhance business development opportunities* Created marketing claims for use in sales and marketing materials that translated carbon emissions reductions into household terms to attract early clean energy adopters* Managed the workflow and product enhancement of market and product line level operating models involving financial forecasts, data science modeling and scenario analysis* Established a data-informed framework for GTM strategy by evaluating account level cost to serve, pricing structure and market level pricing to identify competitive advantages through dynamic pricing across 5 states and 23 markets* Partnered with the head data scientist to develop an ensemble predictive model for optimizing customer winback performance based on customer satisfaction, likelihood to deliver value, and impact to bottom line results

* Analytics, finance, and strategy consultant for start-up businesses in the Silicon Beach and greater Los Angeles area* Partner with YC alumni to advise start-ups in the Los Angeles area* Clients include start-ups in NLP product development, specialty enthusiast marketplaces, and smart devices for homes* Pro bono and paid consulting engagements for early start ups in the Southern California area

* Led the analytics function in the launch of Quickbooks Self-Employed and related strategic initiatives to fuel company-wide business growth for Intuit's first mobile native product launch* Go To Market strategy and analysis* Established enterprise KPIs, ETL processes, and analytical reporting to identify opportunities for growth* Implemented automated dashboards, financial models, and ad hoc analytics to provide recommendations to achieve strategic goals* Spearheaded best-in-class, data driven product marketing claims on customer savings through tax deductions and mileage expense tracking for freelancers, solopreneurs, and the on-demand economy* Provided quantitative analytics to size and prioritize initiatives to develop a profitable high-growth business in first three years post-launch

* Led analytics efforts around post-acquisition integration with Intuit* Go to market strategy for launching new products, establishing 5 year financial plans and funding for growth

* Established an analytics driven culture by defining and measuring critical success factors across marketing, website optimization, business operations, billing, and customer retention* Developed dashboards on business KPIs, particularly focusing on membership acquisition, tenure, and retention* Integrated a new framework for consolidating online and offline data into a single view of our customers in order to better determine acquisition costs, customer lifetime values, and marketing ROI* Established an enterprise visitor scoring framework in Google Analytics across all our sites to measure and rank conversion, engagement, and retention KPIs by member cohorts* Spearheaded online marketing efforts to create, grow, and manage new display marketing channels with an overall ROI of 2.0x, while increasing total revenues by 1%* Managed email campaigns across 20 domains with delivery rates above 90% and open rates above 10% across all major ISPs* Provided new insights into email response behavior in order to reduce spam complaints and increase customer retention* Established A/B testing through Optimizely to increase signup conversion rates* Recommended modified billing policies and processes to increase revenue by over $500K per year

* Key business advisor to senior business decision makers translating analytical insights into concrete business building initiatives* Delivered in-depth analysis of company financial, operating, and web metrics to evaluate and influence numerous aspects of the company's performance* Provided insights into online marketing, traffic, conversion, member LTV, operations, and customer retention for a $500+ million/year B2C portfolio* Focused analysis on monetization of the membership subscription business, including recurrent billings, cross-selling of products, and customer retention* Spearheaded the analytics behind managing a growing $10 million/year refunds and chargebacks issue in our affiliate subnetworks* Monitored the impact of business changes and member behavior on retention, churn, revenue and EBIT* Led the effort to define and establish global business line KPIs across US, UK, and SA markets* Managed analytics support across accounting, finance, marketing, operations, and product management business partners* Redefined executive dashboards and enterprise reports by partnering with IT and business stakeholders* Improved visibility into business performance by implementing financial carve outs by business, website, market, and acquisition channel* Provided insights into key revenue and cost drivers for the business while balancing decision-making criteria between EBIT, margins, ROI, and strategic goals* Led members of the North America Finance Council in the end-to-end deployment of a global training portal in Sharepoint* Coached and developed a high performing team of analysts and interns to discover, define and achieve their aspirational goals* Analytics integration of asset acquisition of MNI Holdings

* Five years of Advisory consulting experience in Business Intelligence and Data Management* Advised executives by effectively transforming large volumes of data into valuable information, and presenting complex findings into clear, actionable recommendations* Expert in project management and implementation of business intelligence and data migration projects; led successful implementation projects across Americas, EMEA, and APAC regions* Specialized in working with outsourced developer resources and Rapid Application Development methodologies, including Agile and Scrum* Managed multi-functional teams of 20+ resources from beginning to end throughout the Software Development Lifecyle (SDLC) * Participated in business development activities and proposals * Also experienced in corporate divestitures and DCF valuations* Led talent development and Technology Advisory recruiting at Cal Poly Pomona* Consistently rated an Exceptional performer; one of 10 team members to receive the National Chairman's Award in 2007

* Analyzed the banking and credit union markets in the U.S. to determine business development opportunities by geographic location* Utilized GIS and business intelligence tools to size opportunities and present findings to the sales organization

* One of eight CIS students selected across the U.S. to participate in the Safeco IT internship program* Focused on IT Governance as an analyst in the Office of the CIO; participated in monitoring the IT project portfolio for the organization* Provided analysis and findings to prioritize IT projects

* Consulted clientele in effectively utilizing various bank products to meet financial goals* Recognized as a top performer for consistently exceeding quarterly sales goals for 4+ years