Strategy is one of the most forgotten aspects in the hospitality industry. Happens both in big and small projects, where strategic direction tends to be relegated to a lower priority level. Everyone knows that there is no will on doing that, and maybe is one of the reasons you have reach my LinkedIn profile.However, the everyday duties, the customers' management, suppliers control the team, the sales&marketing and the complexity of running day by day ops blur our vision of the principal objectives of the business. I’d say more… we only take care about strategy in specific moments as new projects, new releases and when we are dealing with crisis. I am Albert Labastida, Hospitality Business Expert. I have been helping hospitality industry companies for more than 20 years (as an executive and consultant) to help them to focus on the key points to achieve the main goals of their business. Because here, everything is about focus.Currently, I am an "EXNOVO Performing Value" partner, where I manage the Hospitality Department. Here, I offer strategic advice in hospitality and tourism projects. I also bring my experience and knowledge as the managing director of "Fòrum Gastronòmic Girona". Then, my free time, I push myself to begin new projects like WeCheckers , an ultimate digital B2B platform of "Mystery Guest" for the Hospitality industry to be launch late 2021 or early 2022.If you want to return your hospitality project back on track, increase revenues and reach the objectives established at the beginning, send me an email at alabastida@exnovohospitality.com and we will help you to straighten out your business.Thank you for reading me. If you are interested in my LinkedIn profile, it will be a pleasure to meet you in this professional social network.See you!