Thanh Quang Le Email & Phone Number

Ho Chi Minh City, Vietnam

- Maintain a creative mindset to push for innovative marketing tools and novel design ideas for new projects.- Develope and implement the marketing communications & media strategies with creative Sales Kit and marketing collaterals for effective marketing campaign roll out. - Set up marketing budget and manage the Marketing of projects within the budget.- Identify and keep-to-date with trends and insights, and optimize spend and performance based on the insights- Manage external marketing (online and offline) agencies and any third party partners related to marketing media and campaigns.- Measure the performance of campaigns and interpret data and insights as it relates to campaign reporting and channel optimization

Vietnam

- Plan, execute and optimize marketing campaigns on multichannels.- Familiar with variety of different digital marketing channels and tools, such as programmatic channels, DSP,...- Measure performance digital marketing by using a variety of Apps, Web tools: Firebase for tracking apps, Google Analytics, Google Datastudio, Hotjar, Webtrends etc...

Vietnam

- Have knowledge based on Economics and Marketing Theories,- Solid knowledge of web analytics tools like Google Analytics, Google Tag Manager, Google Data Studio… Analyze web traffic metrics and suggest solutions to boost web presence- Management of ad budgets, A/B testing ad creatives, keyword research, setting up audiences, and optimizing for conversions and KPIs- An expert in creating digital performance framework & digital purchased attributes; specialize in biddable channels (Google AdWords, Display, Youtube, Facebook Ads) which maximize number of business conversions & leads.- A/B testing advertising, Website A/B testing with Webtrends.- Create digital marketing plan (almost used in Facebook and Google) from concept to execute that alighted with KPIs ( prefer to Lead/Data)- Fluency in Google Adsword and Facebook Ads Tool- Using Creative Tools like Photoshop, AI, Proshow at Basic Level

Email Marketing:- Building Email list and creating content for Email by using Mailchimp. - Have knowledge about tracking, analyzing and reporting a results for Email Campaigns.Facebook Ads:- Run both prospecting and retargeting campaigns that successfully push potential customersdown the purchase funnel.- Proficient in Facebook’s Bussiness Ads Manager and Power Editor- Experienced to run most forms of Facebook advertising.Know how to use advertising optimizationtechniques such as A / B Testing, lookalike audience, remarketing, pixel ...- Experienced to run a variety of different products and services such as B2B industries, fashion, food & beverage, real estate…- Be responsible for implementation, evaluation and reporting of Facebook Ads based on KPIs