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Product growth leader with over 12 years of experience partnering with 20+ startups commercial experience startups across Vietnam, Singapore and Australia in marketplace, ecommerce, subscription, mobile app, SaaS and MarTech.Specialties: - Growth Hacking- Product Marketing- SEO- SEM & SMM- Conversion Optimisation- Data Analytics- Email Marketing & Automation- Growth Marketing- Inbound Marketing- Digital Marketing- Business IntelligencePresented at:- RMIT Activator- Macquarie University Incubator- UNSW DataSoc- DigiDay ADMA- Growth Hackers Sydney- Lean Startup Sydney- Digital Marketing Sydney - Academy Xi- Rocketeer of Retail- MeasureCamp Sydney- Tech Ready WomenOpen to speaking opportunities.https://www.adnews.com.au/news/acande-and-amy-awards-finalists-2019https://kintell.com/advisors/albert-mai/growth-marketing-data-analytics
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Growth Marketing And DataHatchSydney, Nsw, Au -
(Angel Investing) ExplorerAirtree Mar 2024 - PresentSurry Hills, New South Wales, AuAirtree's Explorer Program helps create and nurture the next generation of Angel Investors in ANZ.https://www.airtree.vc/open-source-vc/meet-our-seventh-cohort-of-explorers -
Product Growth And Growth Marketing ConsultantAlbert Mai Feb 2015 - PresentTech startup clients I have worked with:- VeVe is an NFT startup in the Web3 space (Nov 2022 - Mar 2023)- Driva is a FinTech startup in the car financing space (Oct 2021 - Feb 2023)- Soho is a PropTech startup (Mar - May 2020)- HealthTech startup x2- B2B NDIS- Investment FinTech- On-demand wellness- Men health subscription box- Real estate marketplace x 2- Job marketplace x2- Browser mobile appServices I'm providing:- SEO- Performance marketing: paid search and paid social- Marketing automation and email marketing- Business intelligence, data analytics and insights infrastructure- Product development and product marketing- Strategic partnership and integration- Affiliate marketingAnything product-led and data-driven growth -
Growth Marketing & DataPearler Jul 2020 - Oct 2024Kensington, Nsw, Au -
Head Of GrowthSimply Wall St Jun 2021 - Oct 2022Surry Hills, New South Wales, Au- Lead 5 growth teams comprising 25 globally distributed members (Australia, New Zealand, US, Slovenia, South Africa).- Hire and build SEO, CRM, acquisition, experimentation and content teams to implement organic and product-led growth strategies.- Design and structure teams and squads- Grow, empower, mentor and coach team leads & managers- Work with the finance, data and leadership team to improve the cashflow forecast model, set OKRs, and identify activation metrics and market interest correlation. -
Head Of GrowthVero Mar 2020 - May 2021Sydney, Nsw, Au- Lead a global growth team (Canada, US, Hong Kong and Australia)- Increase monthly MQLs volume, conversion rate and new accounts by 5.3, 7.2 and 2 times respectively through weekly experiments and growth sprints.- Collaborate with product and design teams to build in-app onboarding product tour via AppCues.- Work with CEO to build growth, product and retention dashboards in Mode, DOMO and Amplitude.Channels:- SEO- PLG Sales-assist- Experimentation- B2B Product Integrations- Affiliates -
Director Of GrowthTinybeans Dec 2019 - Feb 2020New York, New York, UsProduct-led growth- Develop growth and product marketing strategy using qualitative and quantitative data- Increase website conversion rate by making website 2.3x faster- Design and set up marketing automation for onboarding, retention and referral in LeanPlum- Work with Data Scientist to rebuild growth dashboard in Tableau- Build product and AB testing prioritization framework- ASO and Apple Search Ads optimisation -
Head Of Growth, Insights And RevenueGlamcorner Mar 2017 - Nov 2019Sydney, Nsw, AuLed Growth, Insights, Customer Experience & Product Marketing:- In charge of the whole growth strategy, stack, framework, system and engineering- Built data analytics & BI stack. Democratise data analysis for all departments (growth, tech, ops, merch, customer service) via DOMO.- Focused on activation, retention, referral and reactivation.- Led paid acquisition: SEM, SMM, Affiliation,...- Optimised organic acquisition: SEO, landing page, CRO, influencer marketing,...- Led product growth management: ideation, prioritisation, implementation, measurement- Worked on customer experience and service design across channels: ecomm, digital, email, social, marketing, ops, packaging, SMS, call, live chat,...- Drove data-informed culture and growth mindset for the whole company- Owned marketing operations: ensures close alignment and data consistency for growth, customer service, merchandising and operations- Worked closely with tech, operation, merch and customer service teamsGrowth = (Strategy + Process + Segmentation + User Journey + Experiment + Scalability + Data) x ( Operation + Customer service + Merchandising + Tech + Marketing)*Growth is a company sport -
Growth MarketerGlamcorner Jan 2016 - Feb 2017Sydney, Nsw, Au -
Growth ConsultantMosh Jun 2019 - Aug 2019Surry Hills, New South Wales, Au -
Growth Marketing MentorAcademy Xi Jun 2017 - Aug 2017Sydney, New South Wales, Au -
Growth HackerAirtasker Pty Ltd Sep 2014 - Mar 2017Sydney, Nsw, Au- Primary focus: Growth Hacking, Growth Marketing, Conversion Funnel, Data Analytics, Business Intelligence, SEO, Web Analytics, Mobile Analytics, Product Analytics, TVC Response Analytics- Secondary: SEM, Facebook Ads, Marketing Attribution.- Supporting: A/B Testing, Multi-variables Testing, CRO, Marketing Automation, User Journey, Customer Personas.And anything in between.Achievement:- Grow Organic traffic and conversion by 4 times and 20 times respectively in a year- Grow Paid conversion by 2.3 times while maintaining a good CPA and CR in a year- Double iOS and Android DAU in a month- Build inhouse TVC response modelling solution that saves $50k annually- Build inhouse growth metrics, marketing intelligence, product analytics and BI stack via Looker- Analyse & optimise growth metrics: activation rate, retention rate, resurrection rate, cohort, LTV, conversion rate, CPA, MAU,...Growth = Strategy + Process + Segmentation + User Journey + Experiment + Scalability + Data*Growth is a team sport.http://web.archive.org/web/20170925144704/http://blog.recomazing.com/data-driven-growth-marketing-tips-from-airtasker -
Seo & Digital Marketing SpecialistIn Marketing We Trust Aug 2013 - Aug 2014Sydney, New South Wales, AuHelp businesses to acquire more customers and to get in front of them wherever they are. - Conduct website analytics, SEO audit and write detailed tech tasks for 12 clients- Link profile audit and removal for algorithm and manual penalty successfully for 7 websites- Research and design 4 – 6 months SEO strategy including content, link building and keywords for 4 clientsSome of companies I work directly include:- Funded accounting startups- Acquired and largest online education business- ASX listed online foreign exchange and payments company- NPO and part of the world's largest budget accommodation network -
Vietnam EvangelistDolphin Browser Jul 2013 - Apr 2014San Francisco, Ca, UsDolphin Browser mobile app with 80M downloads worldwide- Analyze current competitors in the local market.- Build strategic partnership with local stakeholders- Social media and PR- Build relationship with local developer community -
Entrepreneurship Curator & EvangelistAlbert Mai Aug 2011 - Feb 2014- Curate and learn about Vietnam startups @ StartupOf.Me- Evangelize start-up and tech news- Make introduction to grow the community -
Vietnam RepresentativeTech In Asia Nov 2012 - Sep 2013Singapore, SgSGEntrepreneurs (SGE.io) was acquired by TechInAsia in Sep 2013- Curate exclusive news about startups in Vietnam and Sydney- Connection between Australia and Singapore, Vietnam startup communities - Blogger in practice- Build strategic partnership with key stakeholders (Hatch.vn, Demo.org.vn, VYE.vn) -
Growth Hacking InternZeromail Jun 2013 - Jul 2013Sydney, Nsw, AuIt's email, reinvented. No more inbox overload and unproductive workflows, ZeroMail has been built from the ground up with a focus on improving user productivity, and consequently saving time, money and stress. Let's join the #ZeroMail movement !ZeroMail.com - email made awesome! -
Internship Seeker & Entrepreneurship ExplorerSelf-Employed Jun 2012 - Dec 2012Self-seeking for internship opportunity in Singapore instead of from the provided list from university in Vietnam. Now pivot to Sydney.- Lived like a lean start-up life. In weekly's Sprint, executed action plan by doing market and company research. Then connected to people and created his opportunities through events and network. At weekends, spent time to hold self's Retrospective meeting to look deep inside's self, review goals & plans and to learn from previous week's lesson to set out new strategies and to adapt to changing market environment. - Participated in Startup events and workshops- Invited to attend TechVenture 2012.- Co-organized Startup Grind Singapore events @ http://www.facebook.com/groups/StartupGrindSingapore- Visited companies office: Google, Facebook, Microsoft, AWS, Viki
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Lean Product InternPollenizer Global Oct 2012 - Nov 2012Sydney, Nsw, AuLearned and practiced:- Designing product wireframe- Lean startup and user acquisition funnel- User testingInvolved in GetListed (Accruto) project:- Refined user database- Seeded traffics from blogsAttended Building Lean Startups training -
Business DevelopmentTicketbox Vietnam Feb 2012 - Jun 2012Ho Chi Minh, VnKeewi.me - now re-branded to Ticketbox.vn :We are bringing technology to events ! What do we help event organizers ? Promoting, selling tickets online, managing registration and check-ins. Check out www.ticketbox.vnStartMeUp.vn:Monthly entrepreneurship/startup events by entrepreneurs for entrepreneurs- Conduct market & competitor research and analysis- Build business model Canvas- Customer Discovery: Interview potential customers to gather feedback- Organize 'Start Me Up' event series for startup community as a marketing campaign- Invite speakers, moderate panels
Albert Mai Skills
Albert Mai Education Details
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Rmit UniversityBusiness (Business Information System) -
Rmit University VietnamBusiness (Business Information System) -
Dale Carnegie TrainingLeadership
Frequently Asked Questions about Albert Mai
What company does Albert Mai work for?
Albert Mai works for Hatch
What is Albert Mai's role at the current company?
Albert Mai's current role is Growth Marketing and Data.
What is Albert Mai's email address?
Albert Mai's email address is al****@****.com.au
What is Albert Mai's direct phone number?
Albert Mai's direct phone number is +614013*****
What schools did Albert Mai attend?
Albert Mai attended Rmit University, Rmit University Vietnam, Dale Carnegie Training.
What skills is Albert Mai known for?
Albert Mai has skills like Growth Hacking, Conversion Optimization, Seo, Data Analysis, Web Analytics, A/b Testing, Sem, Business Analysis, Lean Startup, Funnel Optimization, Marketing Automation, Business Intelligence.
Who are Albert Mai's colleagues?
Albert Mai's colleagues are Dennis Liu, Sam Turner, Emily Huang, Matthew Haas, Molly Wilkinson, Krushna Ghule, Márcia Ritchie.
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