Alberto Baek Email & Phone Number

Amsterdam, North Holland, Netherlands

• NFX, ALLVP, ONEVC and Valor Capital Group Startup backed B2B E-commerce (Retail and FMCG)
• Product Management: Established and shaped the product function within the company as the first employee with a product management background.
• Product Leadership: Built from zero and led the product team (3 PMs and 2 Designers), providing mentorship, guidance, and support to cultivate a collaborative, innovative, and accountable culture.
• Strategic Vision & Business Acumen: Developed a strong product culture and influenced decision-making processes across multiple teams, evolved from Intuition driven to Opportunity driven culture.
• Product Roadmap: Led and refined the product strategy, aligning it with overall business objectives, and created a comprehensive product roadmap.
• Cross-functional Team Management: Collaborated closely with engineering, design, sales, marketing, and operations teams to ensure alignment and effective execution.

• Product Strategy: Established the squad's product vision, strategy, priorities, roadmap, and success metrics in collaboration with business unit leadership and the product team.
• Credit and Lending: Developed a profound knowledge of credit and lending products, with a deep understanding of fintech, risk models, and credit underwriting.
• Execution & Problem Solving: Supported the squad in achieving its goals by developing products that addressed customer needs and aligned with Nubank's objectives.
• Stakeholder Management: Ensured clarity and alignment regarding product decisions across lending teams and functions, fostering alignment with company leadership.
• Mentorship: Provided guidance and support to other PMs and team members, engaging in discussions, asking constructive questions, and sharing best practices.

• Team Building & Leadership: Co-led a squad of 40+ people, consisting of multiple chapters, including engineers, business analysts, data scientists, product designers, product marketing managers, and product managers.
• OKRs & Roadmap: Collaborated with the squad to define Objectives and Key Results (OKRs) and proposed strategic roadmaps to achieve them.
• Cross-functional Collaboration: Ensured alignment with business unit leadership and coordinated efforts with other teams within the organization.

São Paulo E Região, Brasil

Provided mentorship for students of the Product Management course at Awari, supporting them with market-related questions, methodologies, feedback on projects, and overall course support.

São Paulo, São Paulo

• Tiger Global, Monashees and Kaszek Startup backed startup and IPOed (NINJ3)
• Growth Strategy: Defined OKRs, roadmap, and initiatives for the growth team in collaboration with the CPO.
• A/B Test and Experiments: Conducted tests and experiments to drive discovery and planned Minimum Viable Products (MVPs) to fuel growth.
• Data-Driven Decision Making: Analyzed data and user feedback to understand clients and service providers, identifying growth opportunities.
• Cross-functional Team Management: Collaborated with design and engineering teams throughout the feature definition, planning, and implementation process.
• SEO Initiatives: Defined and implemented SEO initiatives to optimize user discoverability and increase exposure.

São Paulo, Brazil

• Product Development: Worked closely with data, UI, design, and development team members to create a roadmap and backlog for mobile, frontend, and backend teams.
• User Research & Product Launches: Assisted in defining the squad's OKRs, worked on prototypes and flows for project launches, and collaborated with the communications team for product and feature launches.Projects: New.

São Paulo Area, Brazil

• Market Research: Responsible for business model change communication strategy and researching market requirements and specifications.
• Product Development Support: Assisted the product manager with task analysis and prioritization by organizing user stories and attending backlog refinement sessions.

Bachelor’S Degree, Business Administration And Management, General

Bachelor’S Degree, Business Administration And Management, General

Exchange program