“If you can dream it, you can do it”.Working and experiencing life abroad, difficulties encountered in either long travels or sports, have taught me an important lesson: limits are only within your mind.Before acknowledging my real path, and deciding to change the SCUBA DIVING world with Bonassi products, I have traveled extensively many continents working as diving instructor and managing countless activities related to my passion: the Ocean. Mexico naturally stood out as the right place to open up the business from scratch. When I say “from scratch”, I really mean it: from zero to a company of more than 15 people in 2019, turnover of 1.5M USD 2019 and 25% of market share in Mexico; Bonassi now sells in the USA, Costa Rica, Dominican Republic and Mexico, Caribbean and many more.In my view, there is always a way to strike a deal, but you need to put yourself in the others shoes, stand points and prospective. By embracing each other understanding and adding in a bit (or a lot, it depends) of imagination, great dreams can become great realities.