Lead Global Sales Enablement initiatives by designing and executing strategies and programs that ensure all members of the global 300+ Sales & Business Development organization are armed with the knowledge of HERE solutions as well as the skills necessary to succeed. Liaison between Marketing and Sales and Business Development to effectively align efforts on key projects and improve cross functional collaboration.- Directed and managed the 2016 and 2017 Annual Sales and Marketing Conference (400+ attendees). Drove this effort from development through execution of overall event strategy.  Orchestrated the conference, identifying and managing resources from other teams as Marketing, Product Marketing, Finance and Event Agency. Achieved excellent feedback with 90+% satisfaction rating.- Developed, implemented and executed the Annual Sales Training Plan after conducting an assessment of the global sales organization across seven commercial offices. Created HERE Value Selling Skills Program and successfully launched curriculum with attendance at full capacity. Developed processes that improved effectiveness of product training execution and internal sales communication by 50+%. Designed HERE Sales Onboarding Curriculum and Framework.- Successfully introduced sales enablement mindset by developing the Sales Enablement Strategy; presented Strategy to the Sales Executive Team and it was well received.- Completed the Sales Enablement CMS Business Case by conducting an in-depth analysis of sales dynamic platforms and leading a cross functional committee to evaluate the Top 3 solutions in the market. Presented and received approval on the business case from Sales and Marketing Executives.

Developed, presented and received C-level executive approval of Sales Marketing Effectiveness Strategy, composed of sales tools identification, implementation and maintenance planning after detailed analysis of five key commercial teams’ (85+ individuals) needs to leverage the strongest tools, which drove revenues and two year market share growth of 3.2%.- Selected by C-suite to lead the Commercial Effectiveness Project:  Led, within one year, four teams of individuals across 10 departments, with divergent priorities to ensure and negotiate alignment. Successfully launched and implemented four customized sales tools that provided a more effective and efficient way to articulate value to customers. Continued to lead cross-functional teams in driving adoption and maintenance of successfully launched tools: an RFP software, a Commercial Proposal generation tool, value calculators and a newly designed commercial intranet, with adoption rates of 80-85%.

Developed marketing & sales analytics and framework. Managed the on-going analysis of KPI marketing dashboard and led key initiatives required to turnaround underperforming areas.- Conducted best practice research on marketing organizations and KPIs; proposed the framework, which was implemented; created the organizational reporting structure, objectives and deliverables by functional marketing area for the CMO.- Successfully delivered Lead Generation and Management Project that enhanced the quality, quantity and management of leads based on best practice research and development.

Oversaw Airline IT and Distribution Pipeline ($1.4 billion) working directly with the Head of Account Management, and orchestrated Americas business strategy to reach revenue goals, while acting as ISO/Quality Coordinator for North America’s Airline team.- Managed and coordinated Americas Sales Bid Committee including pipeline and new opportunities and presented to North America’s Executive Team; priorities were reviewed monthly. - Developed and implemented Revenue Scorecard that monitors on-going revenue performance; managed action plans to fill out gaps.- Received 2011 Employee Accountability Award.

Developed and executed Consulting and IT Services strategic and commercial plans, focused on traditional and non-traditional customers, resulting in three key customer contract renewals. Consulted and developed online strategies for the largest regional customers; successfully implemented and launched online booking engines, becoming the first Latin America Director to triple consulting revenues.- Managed on-time Business Development customer delivery projects, including start-up, implementation, budgeting, cost-benefit analysis, and scheduling and resource allocation. - Built strong working relationship with sales teams to generate market penetration and recognition of a new product offering among existing and potential customers.ADDITIONAL RELEVANT EXPERIENCE: UNITED AIRLINESGlobal Business Development—– World Headquarters, in Chicago, IL, managed a 17 country sales territory in Latin America and the Caribbean and ultimately was promoted to manage relationships with all 96 independent General Sales Agent (GSA) offices across 11 regions, which collectively generated $500 million in annual revenue.- Served as sales and marketing consultant to under-performing GSAs; developed and implemented strategies to improve market share and profitability.Sales and Marketing Manager —– Costa Rica, managed a $14 million budget, exceeding revenue goal by 20% and reducing costs by 12%- Selected by VP of Latin America to restructure the ailing Sales and Marketing Department in Guatemala; received a Special Achievement Award.