Alberto Esquer Email & Phone Number

Santiago, Cl

Santiago

As an SEO Consultant and Digital Marketing Freelancer, I have successfully helped businesses enhance their online presence and drive measurable results. My expertise includes optimizing websites for search engines, creating targeted digital marketing strategies, and leveraging tools like WordPress, analytics platforms, and SEO software to boost visibility and engagement. I am skilled in crafting data-driven solutions that align with business objectives, from increasing organic traffic to improving conversion rates.

Chile

Achievements:•10+ years developing different businesses and real estate deals with excellent profitability.•Managed to operate independently in a challenging environment.•Realtor and independent real estate developer. 7 years of experience working in different property sale scenarios like developing with success land for big real estate developments.•Developed and Managed a commercial real estate asset in 2022, consolidating the business to then sell it for a profit (sales, procurement, and operations).•Institute of Trading and Portfolio Management mentoring program participant and part-time financial markets participant using my own capital.

Santiago De Chile

Achievements:•Participated as a key player during execution of the supply and sell-out process of skus under management.•Supported with insights and estimates of demand by SKU compared to the financial budget.Key Responsibilities:•Manage the product line of Notebooks.•Manage Business performance, growth, profitability, and emerging opportunities using an analytical approach.•Manage incoming supply and procurement of new inventory on a daily and quarterly basis.•Forecast inventory based on business goals, competition, and seasonality. Anticipate potential risks and then develop corresponding contingency plans.•Deploy quarterly, monthly, and daily tactical measures and tasks focused on sell-out goals.

Santiago De Chile

Achievements:•Succesfully developed and implemented the category management process.•Achieved improvements in sales, labor costs and overall shopping experience.Key Responsibilities:•Execute and implement the Category Management process in the different assignedcategories of the company.•Conduct deep-dive shopper/business/competitive analytics, including demand-based clustering.•Develop assortment, shelving, and product strategies, tactics, and plans forcustomers.•Build and maintain long-term relationships with stakeholders inside the company.•Conduct detailed category decompositions and deliver insights into action to unlockinternal and external growth opportunities.

Santiago De Chile

Achievements:•Successfully executed quarterly and annual reports.•Succesfully managed the marketing expenses budget.•Developed a tool to visualize profitability by brand and also to improve the pricing management process.Key Responsibilities:•Supporting the Controller in streamlining processes and implementing bestpractices across the business. key responsibilities:•Preparing month-end results variance analysis vs prior year and forecasts.•Provide decision support to cross-functional teams and senior management.•Closely work with marketing personnel to develop, track and evaluate budget and procurement accomplishment.•Support business with accurate financial analysis of new product proposals.•Other projects and duties as assigned.

Ingeniero Comercial, Administración De Empresas

Ingeniería Comercial